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Marketing in the new economic era

2019-11-28 来源: 51Due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Marketing in the new economic era,供大家参考学习,这篇论文讨论了新经济时代下的市场营销。市场营销,指的就是企业通过创造并为他人交换的企业产品和价值以满足其需求的一种管理和社会服务。在新经济时代下,企业应及时转变观念,尊重由卖方市场转变成买方市场的客观事实,树立新的营销理念,制定能够顺应市场发展潮流的营销策略,在保障企业效益的前提下,实施适应市场的营销系统和机制。

Marketing,新经济时代市场营销,assignment代写,论文代写,北美作业代写

Enterprises under the new economic era to obtain economic benefit is the fundamental method is to promote the development of marketing, the marketing strategy as the most direct means of marketization, the choice is a matter of the comprehensive development of the enterprise as a whole. According to the change of the new economy overall trend can be seen that the current market presents the diverse development model, at the same time have a variety of types of participation main body, which requires enterprises to select accordingly with high suitability of marketing strategy. At the same time, considering the rapid application of information technology in the new economic era, in order to meet the changing trend of the modern market, the formulation of enterprise marketing plans also presents complex characteristics. This article will carry on one by one elaboration.

The so-called enterprise marketing refers to a management process and social service process in which modern enterprises meet their needs and desires by creating and exchanging enterprise products and values for others or organizations. The most advanced task of the market is marketing. The quality of enterprise marketing directly affects the development of the whole modern enterprise. Therefore, effective marketing strategies should be formulated according to the actual situation of market changes and relying on advanced scientific and technological information means. In new economic times, to change the previous marketing strategy, must consider the macro social and economic development of our country present situation, industry environment and internal environment and other factors to analyze the variation, features of the target market, marketing strategy and positioning choice. The current market situation of enterprises is analyzed as follows.

Enterprise marketing concept, in the new economic era of market economy occupies a more and more critical position, but the idea of an enterprise cannot fully into the business planning of the future. As the marketing of modern enterprise core tasks, should follow the marketing under the requirements of production labor, only by constantly updating the concept as the instruction, in order to give full play to the enthusiasm of sales, perfect the enterprise service mode, improve customer satisfaction, help the modern enterprise in a dominant position in the competition of market economy.

In the new economic era, enterprises should always provide services to customers. We should provide quality service to make customers satisfied, because the establishment of a good corporate service image is also one of the intangible assets of enterprises, which is the only way to gain a dominant position in market competition. Traditional enterprises lack service consciousness and are always passive to win over customers. They wrongly believe that serving customers is only their due responsibility, not the key way for the development of modern enterprises. Therefore, it is difficult for enterprises to focus on serving customers in terms of service concepts. Only by starting from the objective reality of customers and clarifying the relationship between power and obligation between consumers and enterprises can we promote the operation according to law, high-quality services and the sustainable development of marketing.

In the new economic era, the overall marketing team of enterprises has put forward higher requirements. However, the quality of the existing marketing personnel is generally low. In the fierce market competition, the current situation of the enterprise and the advantages of its competitors cannot be fully recognized, which will bring losses to the enterprise itself and its customers. Modern enterprise engaged in the sales staff should, therefore, to improve their comprehensive quality level, set up the overall service consciousness, and gradually strengthened enterprise collective sense of honor and sense of responsibility, and implemented in each production marketing of the link.

Under the new economic environment, modern enterprises should change ideas in time, respected by the seller's market into a buyer's market of the objective facts, sets up the new marketing concept, able to keep up with the trend of the market development of marketing strategy, on the premise of guarantee enterprise benefit, the implementation of marketing system and mechanism to adapt to the market.

Under the atmosphere of service demand is increasing, the enterprise to customer demand as the foundation, take the market development as the guidance, by the high quality service for the purpose, in order to meet user requirements, guide the user consumption as the center, a variety of promotional strategies, to further expand the market, finally realizes the enterprise value maximization, and improve the modern enterprise's economic benefit and social benefit, for a supermarket chain, it is particularly important. To adhere to adapt to the market economy under the premise of law of development, adjust the train of thought to take the market as the guide, in order to improve the economic efficiency and market competitiveness for the purpose, improve management and innovation of science and technology skills. To win the trust of customers and increase the benefits of enterprises by considering the needs of customers to the maximum extent.

Enterprises should adopt flexible marketing strategies to reduce the cost of sales from the root, so as to enhance their core competitiveness, consolidate and improve their market share. In order to better adapt to the level of new economic development and improve the growth of market demand for enterprises, it is necessary to establish a good marketing service management system with advanced scientific management methods. Should learn in science and technology support, on the one hand, the enterprise developed country advanced marketing management mode, set up marketing service management system, perfect its functions, the realization of electronic marketing business process, real-time management, monitoring, forecast, implementation services and marketing combination and unity, and monitoring the customer when buying products at any time may face difficulty, to provide a variety of convenient services, convenient query and complaint channel, develop the function of the integrated service, as far as possible to provide clients with responsible attitude, establish effective and timely service standards. In the conditional case, the enterprise should also set up customer service center, timely solve problems and help the customer, and on this basis, according to these problem, found and improve the outstanding problems existing in the working process. In the new economic era, the Internet media and television media should be used to promote and guide the enterprise services to the vast number of customers. Create a good marketing environment for enterprises, so as to promote the development of modern enterprises and promote the growth of market economy.

Modern enterprises should pay attention to the cultivation of comprehensive quality for marketing class employees, combined training, motivation and evaluation, internal can adopt distribution and incentive mechanism, and the mechanism of choose and employ persons to implement of the knowledge of marketing team structure. To expand the enterprise market marketing to provide more professional talents, but also for staff to carry out the thought of quality service, truly serious, responsible, professional, service structure, competitive consciousness, emphasis on set to customer needs and market as the center of gravity of consciousness, as far as possible to provide customers with convenient and efficient service consciousness, eventually establish long-term marketing operation mechanism and solid foundation, constantly raise the level of marketing work.

In network marketing under the condition of market economy, the rapid development of science and technology, economic and social strides forward, the network marketing as a new marketing tool in modern society, with its regional boundaries without borders, no inventory samples, all-weather service and low cost etc., has received the widespread attention of the enterprise. Network marketing is an enterprise marketing mode through the Internet. Virtual store and the traditional entity shop has essentially difference, it is a virtual space electronic stores, no entity shop, shelves and sales personnel, need to have a web site on the Internet, will be able to establish contact with worldwide customers to sell products. In addition to product sales, the marketing model can collect information to facilitate market research and advertising promotion. Through the Internet to build instant reflection of the interactive exchange of information system, enterprises can achieve zero distance between real-time communication with customers, not only improves the efficiency of the marketing, and greatly simplifies the transaction procedures, convenient and quick. Modern enterprises should use network marketing flexibly to promote the improvement of enterprise benefits.

Integration strategy is about all aspects of marketing, if the market marketing all the links in the implementation coordination and unification, must follow the following basic principles, the stage of the strategic integration first, enterprises should by means of optimal allocation of resources, insist on "people-oriented" scientific concept of development, integration of the resources optimization configuration, give full play to man's creativity and subjective initiative, always pay attention to market dynamics, at any time to capture market opportunities, improve the forward-looking strategic planning, through strategic optimization combination reasonably allocate the resources, expand the profit space. Second, enterprises should on the basis of strengthening marketing management, marketing management is the ultimate goal of the integration of marketing strategy, strengthen the marketing management, constantly improve the marketing system in product marketing stage, strengthen the personnel management, unified deployment of departments of personnel, equipment, market segments in the marketing stage, grasp the market law of development, make the internal management to fully adapt to changeful external market, so as to help enterprises to avoid market risks, improve their comprehensive strength. Also based on market information, because the market marketing strategy integration should be fully do market research and accurate grasp the market rule, based on the changeable market situation of marketing strategy planning reasonable adjustment, to seize market opportunities, improve marketing efficiency. And enterprises have to in order to improve market competitiveness as the guidance, through integration of marketing strategy, strengthen the communication and collaboration between the various functional departments, to strengthen the supervision mechanism, the functional departments can not only independently conduct marketing functions, and unified in the whole marketing system of enterprise, department coordination to form a good operational mechanism. Under the condition of market economy, the enterprise should be based on the characteristics of economic development and enterprise development strategy planning and innovative marketing idea, only by insisting on time into the concept of development, according to the market development trend of motor to adjust the marketing strategy, to win the market competition of the initiative. Therefore, based on the basic characteristics of the industry, in-depth exploration and innovation of the marketing model of enterprises can continuously expand the profit space and promote the sustainable development of enterprises.

In a word, in the external environment of the new economy, enterprises need to make efforts in marketing strategies to occupy the market high ground. In order to truly achieve the company sales targets, the enterprise should be based on the real understanding of market demand, innovative marketing idea, take the strategy of strong adaptability, high flexibility, and always adhere to the user demand for sales training, to provide complete and comprehensive services for the market, and according to the change of new economic times, build a new type of multi-functional marketing system, cultivate a creative sales team, for its foundation has scooped the top prize in the fierce competition.

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