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建立人际资源圈A critical investigation of the leadership issue of Nokia—美国论文代写
2017-05-22 来源: 51due教员组 类别: 更多范文
本篇A critical investigation of the leadership issue of Nokia—美国论文代写讲了2011年移动互联网兴起的行业，特别是智能手机行业正在彻底洗牌。 2011年和2012年移动互联网已成为发展的关键领域。诺基亚是智能手机行业的主要供应商，近年来却下滑。由于终端市场急剧下滑，利润巨大，诺基亚在产品，渠道和人员方面表现出强烈的压力。本篇美国论文代写由51due论文代写机构整理，供大家参考阅读。
1. Introduction
2. Analysis of Nokia leadership issue
Different management style and team style
Fire incident
Fail to new fields
Innovation
3. Conclusion
Introduction
The industry of mobile Internet surging in 2011, especially the smart phone industry is undergoing a downright reshuffle. The year of 2011and 2012 for mobile Internet had became a key area of development. Nokia was a dominant supplier in smart phone industry, nevertheless declined in recent years. With sharply dropped of terminal markets and huge losses of profits, Nokia had strong stress in products, channels and personnel. In the face of increasingly complex competitive situation, Nokia also exposed the shortcomings of their own, through research. I think one of the main problems in Nokia is their leadership issue, which expose obvious defect of management system.
Analysis of Nokia leadership issue
Different management style and team style
Nokia is a company in Finland in Northern Europe, although the US professional managers Stephen Elop becoming the first non-Finnish origin CEO in September 2010. Warm assertive American professional managers management style and restrained Nordic team style difficult integration. Nokia Board (chairman when former CEO Ollila) chose the famous Trojan CEO, the market value of billions of dollars from a company in just three years has been reduced to the sale of billions of dollars. It now appears that this was a wrong choice of personnel. This error is also often encountered: When pushing into the overall enterprise level can not turn around, the introduction of an external CEO, were high hopes for change. But it is often counterproductive.
Fire incident
In 2010 November, the second month after taking office, Elop announced that Nokia will lay off 5,000 people worldwide and streamline the number of Symbian department, which became Nokia's largest in 10 years of a downsizing.
Subsequently, Elop announced Nokia's implementation of internal reforms, to carry out the development of Nokia's new positioning. He cut former Nokia CEO Olli-Pekka Kallasvuo as Nokia's planned Android phones (Nokia Grand Touch, and refused to cooperate with the Android Google. In 2011 February, Elop canceled cooperation with Intel develop MeeGo, and announced Microsoft and Nokia make a strategic partnership, the use of Windows Phone operating system.
The greatest dangers is to avoid the risk of modern bureaucracy and stifle innovation, leading to the innovation process is slow. Nokia's long approval process result in competitors made the same concept, and better than the Nokia implementation. Large enterprises are run by management system, establishing a management system to let work simple and orderly, but also self-reinforcing, become entrenched.
Former Nokia CEO Olli-PekkaKallasvuo, he put Nokia from the loss of a paper mill in 2000 to fight the world's first mobile phone in ten years. The entrepreneur has created a miracle of efficient Nokia has commented: Nokia's mode of operation is in flat, decentralized organizational basis, while emphasizing efficient teamwork and entrepreneurship. Flexibility, innovation, rapid response, rapid and effective decision-making are the main features of Nokia workings.
Fail to new fiels
Clear leadership of the company must change from a mobile phone company to a software company, and many inside and outside the company's CEO talked about this strategic transformation, but Nokia's "direction of thinking right path", but failed to depth and failed to mobile phone business profits into developing new fields being.
When you become the global market leader when the company's overall strategy to reshape easier said than done. The company gradually bred complacency in software development unwilling to imitate others, always behind closed doors accustomed to engage in innovation.
Ultimately, the timing was required by virtue of intuition, it will not be the result of democratic decision-making. It is the responsibility of the CEO, timing is the CEO of the most important mission. Former CEO Ollila’s top management team throughout the 1990s have not been changed, there have been only a rotation arrangement.
Deficiency of innovation
Innovation
In business sales and most profitable department, CEO often has absolutely decision-making influence. And most often them do not intend to invest resources to temporarily unable to produce larger sales business innovation. In the short-term earnings thinking, the business development department that engage in innovative often forced to close.
There is no separate corporate innovation process system, a separate team separate management processes and systems to ensure the efficient conduct of innovation, there is no specific budget for fostering innovation. The inherent advantages of competitors to catch up quickly, the lack of specialized processes and innovative business system and sufficient resources are not functioning the rapid development of business will soon lose overall advantage. Innovation is not accidental invention, by creating an internal customer, small and micro can easily be done, it needs strict enterprise organized, secure and continuing implementation, rather than kick the tires, give it a try. Enterprises need to re-establish from product innovation strategy to organizational structure, process system, such as the overall corporate culture layout and adequate financial and human resources support.
In 2006, Nokia's global share was 41% of the highest value, the former CEO departure, because he cannot find Nokia continued growth method. In fact, this is a false proposition. When a company stands still blinded by the high market share and financial returns surface live eyes, and did not dare try to innovation, naturally do not see the new needs and opportunities point.
Conclusion
For Finns, Nokia is not only a business, it is a national success story, a source of pride, but also of cultural symbols. Risto Siilasmaa can feel people's expectations, he expressed understanding for the anger of public opinion, especially with the huge severance payments especially when leaving Elop (Nokia's former CEO). If let the Finns to choose, they would rather see the Nokia to launch its own system MeeGo for the first time.
Reference
Nokia leadership team(2014) - Nokia official website.
Statement on company leadership(2012), Nokia official website.
Jonobean (2014), Bye Bye Nokia – A failure of management over leadership.
Business insider(2011), NOKIA'S CEO DEMONSTRATES TRUE LEADERSHIP: Drop The Rah-Rah Crap And Tell It Like It Is.
Managementexchange (2011), Nokia’s real problem: the commodity trap.
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