留学生作业代写：The retail trade

下面为大家整理一篇优秀的assignment代写范文- The retail trade，供大家参考学习，这篇论文讨论了商业零售业。商业零售业，指的就是线下传统的经营渠道。随着电子商务的发展，如今传统的零售业受到了很大的影响。而商业零售业要想继续发展，就必须和电子商务进行融合，一方面降低企业的生产经营成本，另一方面也可以提高了企业运营效率，有助产品质量的改善。

The development of commercial retailing is of great significance to the prosperity of the market and to meet the needs of consumers ' diversification. Since entering the 21st century, Internet development is very rapid, electronic commerce emerges, on the one hand, the development of E-commerce has brought great impact on traditional commercial retailing, on the other hand, the integration of retailing and E-commerce is more and more close. Based on the development of China's electronic commerce and commercial retailing, this paper analyzes the integration trend of e-commerce and retailing in the internet background, and finally analyzes the problems existing in the commercial retailing, in order to better understand the trend of the development of commercial retailing in the new period. To promote the further development of China's commercial retail industry.

Since entering 21st century, the rapid development of Internet in our country has promoted the fast development of electronic commerce. The development of e-commerce has promoted the change of commercial retailing, and the combination of traditional retailing and electronic commerce has become more and more close, and the trend of traditional commercial retailing and electronic commerce has converged. Based on the simple review of the traditional theory of retailing, this paper studies the trend of the integration of retailing and e-business with the close combination of commercial retailing and e-commerce development in recent years, and makes a brief analysis of the problems existing in the integration of retail business and e-commerce. In order to better serve the traditional Chinese retail business and modern E-commerce integration.

"Line online strategy" is a fashionable concept, online refers to E-commerce, the line refers to the traditional business channels, that is, our traditional commercial retail trade. The development of e-commerce market has great business opportunities, and the "online strategy" is more widespread, and the main face is the high knowledge high-income group, this part of the group's consumption capacity is higher, to a product development plays a vital role; "Online strategy" in the marketing channel has its unique advantages, you can through the "viral" The spread of the moment in front of the prospective customers, marketing effect relative to the traditional marketing channels better. "Offline strategy" has a long-term operating history of precipitation, the vast number of consumers are easier to accept, operational risk is relatively small, more easily by the vast number of "conservative" marketing staff to accept. But the current situation, the single go "offline strategy" will not be able to tap the E-commerce market this big cake, and easily by the opponents easily beyond.

Electronic supply chain management refers to the effective integration of enterprise resources on the supply chain, reducing the production and operation cost of enterprises through the integration of resources, improving the operation efficiency and improving the quality of the products. In the last century, large retailers began to actively apply electronic supply chain management to enterprises, the digital management of enterprises from the aspects of purchasing, transportation, distribution, inventory and so on, makes the traditional retail industry in the controllable state, and has carried on a thorough transformation to the traditional retail business process. Through the electronic supply chain management, the first to realize the use of information technology to inventory the logistics of the process of integration, so that the fastest speed to reach the end user, followed by the use of management and business rules to integrate business partners into their own system, to win the advantages of collaboration. When the information level of all enterprises on the chain reaches a certain degree, the operation efficiency of the whole chain will multiply exponentially, which can bring more benefits to the enterprises on the chain.

With the integration of e-commerce and traditional retailing, the new requirements for the development of modern logistics industry are put forward, the traditional logistics development of our country can not realize the substantial promotion of the efficiency of logistics Organization, and it is difficult to meet the needs of the integration and development of electronic commerce and traditional retailing in the new period. Intelligent Logistics has become a new trend in the integration of the present. Intelligent Logistics refers to the use of integrated intelligent technology, so that the logistics system can imitate human intelligence, with thinking, perception, learning, reasoning and judgment and the ability to solve some problems in logistics.

The impact of "offline on line" can actually be understood as the impact of modern electronic commerce on the development of traditional retailing. From the current development situation analysis, "online to Offline" The impact is mainly reflected in, on the one hand, "on-line price" on the "line under the price" of the impact, through e-commerce sales of products because of its elimination of intermediary agents and circulation and other links, its cost is low, so sales prices tend to be lower than the traditional retail manufacturers sell prices, More sensible fashion potential customers will choose to shop online. This has brought a great impact on the development of traditional retailing. On the other hand, "online operation" on the "offline operation" of the impact, E-commerce operations rely more on High-tech and modern management level, the traditional retail business is still in a relatively extensive operating conditions, in the integration process with E-commerce, Face greater pressure.

The majority of the buying and selling behavior in the traditional retail business is done by the artificial cashier. In the shopping mode of e-commerce, due to the transaction behavior in the virtual cyberspace, the cash can not be delivered face-to-face, but only by means of modern payment, such as Net-bank payment. Online payment has always been a security problem, online active various trojans dark door, fishing links and so easy to deceive some consumers, to this part of consumers to bring greater economic losses. Therefore, one of the first problems that need to be solved in the process of traditional retailing and modern e-business integration is to pay security.

Although the logistics of our country has experienced the rapid development in the past 10 years, the overall level is still in a comparatively primary stage, and the logistics cost accounts for the high proportion of social GDP. Most of the Enterprise logistics management and management personnel is very scarce, low business volume, inefficient, standardized equipment standardization is low, unable to reach the economic distribution scale, can not timely and users to complete physical delivery, has become the bottleneck of the development of E-commerce in the retail industry.

In the past ten years, China's traditional retail business and E-commerce integration has made great progress, the vast number of consumers and retail manufacturers have been accustomed to this integration, more and more manufacturers to test the water e-commerce, more and more consumers on-line shopping. However, we should also objectively see that in the process of integration, there are still more urgent problems to be solved, and only gradually solve the constraints of traditional retail business and modern electronic commerce, to truly achieve the integration of the two.

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