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建立人际资源圈澳洲论文代写：Marketing Master 's thesis Summary
2017-05-03 来源: 51due教员组 类别: 更多范文
本篇澳洲论文代写用中国制造业企业使用浙江盛跃电子，科技有限公司作为一个案例一个合适的有竞争力的营销策略，并有许多的分析和观点在营销策略方面都具有十分重要的学术价值。来自中国海关统计数据，我们可以知道，中国已成为世界最大的出口国。本篇澳洲论文代写由51due论文代写机构整理，供大家参考阅读。
Johnson等人给出的策略（约翰逊，G.，斯科尔斯，K.，＆惠廷顿，2008年R.）的详细定义;迪布和西姆解释什么是市场和营销策略彻底，他们也指出，企业决策过程中有6个阶段（迪布，S.，＆西姆，L. 2013年）。我们可以知道，营销的目的是为了满足客户的需求与企业之间的竞争是必不可少的。大部分制造业务更加重视生产，忽视营销的重要性;但是，充分利用市场营销和利用营销工具，可以促进企业的发展。和波特阐述的定义和竞争战略的必要性（波特，M. E. 1985年）。制定营销策略，可以帮助企业保持了稳定的订单量。 Weele阐述了采购的定义，而且他还阐述对企业发展（Weele，A. J.五，2009年），它的重要性。和Simchi-Levi等发现，在一些企业的净利润率（Simchi-李维斯，D.，卡明斯基，P和Simchi - 利维，大肠杆菌2009）。 Lysons和法林顿认为找到一个替代或长期供应商是显著（Lysons，K和富华，B. 2005年）。卡拉杰克状态的风险和依赖的对供应商的程度之间的关系，他也解释了利润的影响（卡拉杰克，P. 1983）。实现客户的采购策略，因为企业的根本目的是销售产品给他们的客户是企业显著。 Gao等人阐述了买家和供应商的关系，有形特定关系资源（高，T.，Sirgy，M. J.和伯德，M. M. 2003年）。布莱斯并指出，企业的购买决策是通过采购中心（布莱斯，2005年J.）制成。埃文斯阐述了环境因素，并详细组织因素（埃文斯，M.，贾马尔，A和Foxall，G. R. 2009），和科特勒发现，一些企业实现了集中采购（科特勒2005 P.）。我们可以知道，集中采购可以帮助企业提高议价能力，降低很大的成本。威尔逊和吉利根认为有五个步骤显著开发有竞争力的营销策略（威尔逊，R. M.和吉利根，2005年C.）。首先，管理员应分析企业的现状，然后企业家也应该找出哪些是公司的使命，以及他们想要实现的目标。以下是找出可行的方法来确定一个有效的营销策略。下一步是找出最好的办法。最后是战略的实施，这意味着克服一些可能出现的问题。
Zhou et al investigates some influence factors on the business orientation (Zhou, K. Z., Brown, J. R. & Dev, C. S. et al. 2009), and Schlie and Goldhar presented that the manufacturing business should formulate a more service-based competitive strategy (Schlie, T. W. and Goldhar, J. D.1995). Oliva and Kallenberg explain the advantages of focusing service differentiation (Oliva, R. and Kallenberg, R. 2003), however, Huan et al thinks that the strategy marketing can take a critical role to the enterprise development for manufacturing business (Huan, G., Brooksbank, R., Taylor, D. and Babbis, P. 2007). A service oriented strategy can make up some shortcomings of business, such as the low technology and low quality of product. However, blindly pursuing of service oriented strategy will influence enterprise to develop its fundamental ability. And Genestre et al found the characteristics of Japanese marketing and business practices as well as pricing strategy (Genestre, A., Herbig, P. and Shao, A. T.1995). There is strong competitive drive between Japanese enterprises, and Japanese administrators are good at create new opportunity for their company. Japanese company also focuses on the long term profit and market share increasing, and they pay more attention to technology and innovation of productive process.
In the research approach part, Saunders et al gives definition of the induction approach (Saunders, M., Lewis, P. and Thornhill, A. 2007), and Wilson defined that Conclusive research approach (Wilson, A. M. 2011). In the secondary research part, Sekaran et al tells us what are secondary data and qualitative research (Sekaran, U. and Bougie, R. 2009). Bryman and Bell explains the definition of in-depth interview (Bryman, A. and Bell, E. 2011), and Saunders et al explains what is structured interview (Saunders, M., Lewis, P. and Thornhill, A. 2007). In-depth interview focuses on the main topic, and there may be only one question presented by interviewer. Questionnaires are often used in structured interview, and the questionnaire is focused on customers to investigate customers’ viewpoints to the company and their satisfaction of the product or service. In interview guide part, Kvale suggested that the interview guides should carefully select the questions related the certain topic (Kvale, S. 1996). Birn et al finds that there is a close relationship between the quality of analyzing the qualitative data and the interviewer’s personal accomplishment (Birn, R., Hague, P. and Vangelder, P. 1990). The researcher’s experience, preferences, and skills have a direct impact on the research result because the analysis of qualitative data relies heavily on the researcher. Hussey elaborates that there are 4 stages to analyze the primary data in this paper (Hussey, J. and Hussey, R. 1997). The first step is the analysis of data, and then is reduction in data. Reduction is indispensable when you sort and interrelate data. Next you must explain the meaning of data and make readers understand the relationship between number and number. The last is offering theory to conduct alternative explanation and comment.
In analysis part, Johnson et al states that the PEST framework is to identify how future issues in the political, economic, social, and technological may impact organization; tax preferential policy and the support of Chinese government are helpful to Shengyue Company (ChinaPolicy. 2014). SWOT analysis can help us to analyze strengths, weaknesses, opportunities and threats for enterprise development (Brennan, R., Baines, P., and Garneau, P. 2003). We can know that the strength of Shengyue Company is the low cost, including low labor and low material. And the company accounts a significant proportion on the micro motor market and so on. The weakness of Shengyue Company is lack of capability and managing experience. The slow developmental speed is another rock-ribbed weakness. There are also some opportunities for Shengyue Company, such as entering into the relative market, developing new motor product and recruit new managing teams. Threat is equally important to enterprise development; technology change and competitors are great threats to Shengyue Company. We can have an overall understanding of the research methods and analysis approach with the literature review; and it also insures the quality of this paper. We can conduct a comprehensive research of Shengyue Company under the guide, so that we can get better insight from the interview, and we can identify an effective marketing strategy for Chinese manufacturing business.
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