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How the collaboration strength the economic sustainability

2020-01-19 来源: 51Due教员组 类别: Paper范文

下面51due教员组为大家整理一篇优秀的代写范文- How the collaboration strength the economic sustainability,供大家参考学习。这篇文章讲述的是合作如何增强经济可持续性,其中谈到了双赢公司、更好的品牌资产、节约包装成本的潜在机会、减少污染浪费、对未来的进一步影响、以及如何引起公众对环境的关注,激励更多的市场追随者。

 

How the collaboration strength the economic sustainability?

Win-win Corporation

Obviously, the corporation will economically benefit all of the three parties. First of all, through the corporation, both GEVO and Toray will be better funded and their brand reputation will be greatly enhanced as working with one of the most famous companies in the world. Meanwhile, Coca-Cola can also save many efforts in working in a field that it is not professional at. Thus, through the corporation, Coca-Cola can adopt the new technology without investing great amount of money to develop it individually.

 

Better Brand Equity

Taking the initiative in adopting renewable packaging to help reduce environmental burden, Coca-Cola can enhance its brand name in today’s society where more and more concerns are put on environment issues. With a better brand name, the company can not only appeals to more customers but also investors.

Due to a more environment-friendly package, Coca-Cola may win more customers from its key competitors, such as Pepsi, especially customers who pay much attention on environment. Meanwhile, a green image may appeal to many investors in the stock market.

 

Potential Opportunity for Saving Packaging Cost

Since the new packaging is completely made from renewable and recyclable materials, it is possible that the company can start to recall the used packaging back to the company and renew them if renewing is more economic than producing new packaging. Thus, in the long run, the company may save more material fees due to the technology adopted after the three-party corporation.

 

How the collaboration strength the environmental sustainability?

Reduce Plastic Waste

As one of the most popular soft drink producer, the Coca-Cola company sells millions of bottles of drinks. By updating the former plastic-contained packages with the new environment-friendly packages, the company can help saves great amount of plastics.

 

Reduce Carbon Dioxide Emissions

The collaboration will help Coca-Cola company to provide customers with bottle packaging made completely from renewable and recyclable materials. In that way, the company can help save more than 100,000 metric tons of carbon dioxide annually (Sims).

 

Further Influence in the Future

After the initiative try, the company intends to make further investments in PlantBottle technology and aims to use the sustainable packaging for the company’s entire virgin PET supply by 2020 (Sims). Thus, in the future, more and more plastics will be saved and more carbon dioxide emission can be saved.

 

How the collaboration strength the social sustainability?

Arouse Public Attention in Environment

As one of the biggest companies in the world, each move of Coca-Cola arouses global attention. Thus, the three-party corporation will surely be an issue that attracting countless people’s attention. Since the corporation shows Coca-Cola’s great effort to reduce waste and to protect the environment, the issue will remind the public about the importance of the environment and the great harm of wasting plastics.

 

Motivate More Followers in the Market

Since the corporation will help Coca-Cola to establish a better brand image and get appraise from the public, other companies, from competitors within the soft-drink market to other companies who also wish to build a public figure, will start to initiate their own efforts in helping protecting the environment and to arouse public’s attention in environment protection.

 

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