The impact of Hollywood film imports on the film industry

下面为大家整理一篇优秀的paper代写范文- The impact of Hollywood film imports on the film industry，供大家参考学习，这篇论文讨论了好莱坞电影引进对电影产业影响。如今，国内的电影无论是从发行的后期宣传还是后期的宣传，以及电影演员的选择，都受到了好莱坞电影的影响。就近几年的发展情况来看，在好莱坞电影的影响下，电影产业在营销模式、电影制作、增长方式等方面已经进入了一个新的阶段。

Research at home and abroad. Domestic scholars' studies on film and television trade mainly focus on the impact of the trade deficit in film and television, and are committed to proposing strategies conducive to reversing the trade deficit in film and television, and improving the global competitiveness of domestic films. Few studies are concerned with the impact of the introduction of Hollywood blockbusters on China's film industry.

It can be seen from the above that China's film industry develops in competition and surpasses challenges.

2015 was the first year in which China's box office exceeded 40 billion yuan, with a total box office of 44,069 billion yuan. Domestic films accounted for 61.58% of the total box office, and imports accounted for 38.42%, which was the lowest proportion of imported films in seven years.

China's film industry is developing rapidly, which shows great potential for sustainable development driven by the reform of film industrialization and the increasing market demand. In terms of marketing, online ticket purchasing is becoming more and more popular, and has basically become the first entrance for people to consume movies.

Compared with advantages, China's film industry has obvious disadvantages, which are mainly reflected in the following aspects:

For Hollywood, the degree to which its film copyright is respected and protected is closely related to the good development status of its film industry. In China, most of the norms and guidance documents issued for the development of the film industry are vague in meaning, lack stability and authority, and have a low level of implementation. It is expected that the enactment of the film promotion law will improve this disorder.

Most of the income of China's film industry only comes from the box office. Since China's entry into the WTO, the box office of China's film industry has been increasing year by year. Although China is already the second largest box office market in the world, accounting for 90% to 95% of the total box office revenue and product placement, there is almost no derivatives.

At present, the domestic film industry is still extremely short of high-end talent. The box office reflects not only the quality of films, but also the popularity of film directors and actors. Domestic films make commercial films to earn eyeballs, but ignore the quality of films.

Chinese films are influenced by Hollywood blockbusters no matter from the post-release publicity or the post-release publicity, as well as the choice of film actors. In terms of the development in recent years, under the influence of Hollywood blockbusters, China's film industry has entered a new stage in terms of marketing mode, film production and growth mode.

Film marketing runs through all stages of film planning, film publicity and distribution, cinema screening and derivative leather development. The successful film marketing experience of Hollywood films is worthy of our country's reference. When the film is released, related products such as toys, film and television related products, electronic games, etc. The mixed sales of films and related products promote each other, creating the film's brand and improving the industrial efficiency at the same time.

With the improvement of the quality of domestic films, in order to maintain the advantages of Hollywood films in the Chinese market, Hollywood has changed from the original uncontested marketing style to win over the audience through various marketing methods. However, when releasing films, Chinese film makers learn from the way that American Hollywood film derivatives promote box office, cultivate Chinese moviegoers and expand the film market. For example, "joy and Wolffy", "monster hunt" and so on.

This year's domestic films, especially since the second half of the year, its quality has greatly improved.

Many previous domestic films relied on actors and special effects to earn eyeballs, but this year's domestic films attach more importance to quality and content. The talent quality of the film industry is the basis of creating better films. Only high-quality films can improve the competitiveness of domestic films in the international market, expand the scale of the film market, make profits for the film industry, and promote the healthy development of the film industry.

The rise of China's film industry is inseparable from the continuous improvement of the industrial system, but also must learn from the development of Hollywood film experience and combined with their own advantages, to form their own unique film industry chain.

Government support mainly includes two aspects. One is the restriction on the introduction of Hollywood blockbusters to protect the domestic film industry. On the other hand is to improve the domestic film industry laws and regulations on intellectual property protection and combating piracy. At present in the movie protection aspect the result is quite good. For example, China's state film administration has asked more than 2,000 theaters across the country to set aside two hours each morning to showcase domestic animated films, and a well-known "domestic film protection month" has seen box office sales skyrocket in the Chinese film market.

The scarcity of high-end talents in China's film industry is an objective phenomenon. The government should encourage film practitioners in terms of policies and increase the reserve of talents in film production and management, so as to ensure the comprehensive, coordinated and sustainable development of China's film industry in the future. At the same time, from the perspective of long-term development, film companies should strengthen the training of practitioners in relevant departments of the film industry, export more opportunities for people to go abroad for further study, so that students of film-related majors can actively face the market and widely develop high-end talent training.

Compared with the development of Hollywood film derivatives, the development of China's film industry is still in its infancy. At present, the derivative products in the market mainly include clothing, dolls, toys and other derivatives with low development level, but this shows that the derivative products of China's film products have great potential for development.

After discussing the development situation and restrictive factors of China's film industry, the following experience and lessons can be summarized: although the film industry has developed rapidly at present, it still faces the threat from the film industry of other countries in the world. The entry of Hollywood films into the Chinese film market has brought us economic benefits and opportunities for the development of domestic films, as well as fierce competition. After continuous improvement, China's film industry can develop better, and we can also believe that in the near future, excellent films with China's unique charm will shine in the domestic and foreign film markets, and improve the comprehensive competitiveness of China's film industry.

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