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The integration of graphic design and new media

2019-12-19 来源: 51Due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- The integration of graphic design and new media,供大家参考学习,这篇论文讨论了平面设计与新媒体的融合。在大数据时代背景下,平面设计与新媒体之间的融合具有较强的可行性,同时也能够促进平面设计体系的创新发展。平面设计融合新媒体技术,可以大大提高平面设计的影响力,因为特殊的平面设计,很容易吸引人们的注意力,并且有着共同兴趣的用户还可以利用新媒体媒介在平台上对平面设计进行无限制的自发讨论,对平面设计的影响力产生极大的推动作用,进而使很多优秀的平面广告成为高度关注的热门话题之一。

In the context of the era of big data, the integration between graphic design and new media is highly feasible and can promote the innovative development of graphic design system. Therefore, for each graphic designer, in the subsequent development, they should strengthen their understanding of new media information dissemination, and at the same time, they should collect more examples of the integration of both sides at ordinary times to accumulate design experience. In the specific design work, designers should also pay attention to play the interaction and feedback of new media, can introduce the information audience into the design process, forming a new design pattern of interactivity. In this way, graphic design can get innovative development in today's environment, and better adapt to the huge information flow brought by big data and new media.

Traditional graphic design due to the limitation of media factors, mostly present in public in the form of paper, relative, people get their graphic design information is based on the newspapers, books and other ways, which to some extent, will affect the coverage of graphic design work, make its can only be limited to domestic development, related to the spread of print advertising effect would be only in the domestic. But with the advent of the era of the Internet now, great changes have taken place in the new media fields, too, only companies with media platform to establish cooperation relations, will design their own business interests related advertising graphic design, and the audience can also through a variety of terminal equipment easy access to information, graphic design it to a certain extent, reduce the cost of propagation of the plane design, also expanded its business scope, make each enterprise has realized the good cooperation and communication with foreign media, and through its own enterprise of the plane advertisement propaganda, on the international media platform to improve enterprise's popularity, enhance its social benefit and economic benefit. Apple mobile phone, for example, can to gain a place in the Chinese market, this with production company through new media technology and the effective integration of plane advertisement design have a very closely linked, through TV, computer, smart phone APP is considerable see apple phone plane advertisement design, thus, the development of new media for apple mobile phone into the Chinese market provides a good opportunity and development opportunities, and also greatly expanded the coverage of graphic design.

New media graphic design fusion technology, can greatly improve the influence of the plane design, because of the particular graphic design, it is easy to attract people's attention, and have a common interest users can also use the new media on the platform of graphic design unrestricted spontaneous discussion, when discussing the number reaches a certain limit, would have a great influence on the plane design, become the whole society to make a lot of good print ads are one of the hot topics in highly attention. For example, the 2018 buzzword "peppa pig - social person" has been wildly used by current graphic design.

The dissemination of traditional graphic design information can only be realized through a series of cumbersome links, such as: production links, publishing links, printing links, etc. People often need a few days or more to understand the information cycle. In addition, the secondary editing of graphic design by traditional media is also the biggest factor affecting the speed of information transmission. Through the effective integration with new media, this problem is greatly solved, which not only reduces the time of graphic design information dissemination, but also can be directly released to the new media platform after the completion of product design, so that people can obtain the latest graphic design information in the shortest time. For example, when consumers get movie information, traditional movie theaters publicize movie information by printing or Posting movie information, and audiences can only go to the movie theaters to select their favorite movies if they have the desire to watch movies. With the rapid development of the age of the Internet and new media, has been thoroughly solve the shortcomings, not only greatly improved the graphic design information transmission speed, satisfy the information needs of audiences, and through a variety of terminal equipment, consumer can never leave home, can be carried out in the films for specific information in a timely manner of query and understanding, so as to greatly improve the effect of the movie and movie theaters.

In terms of the overall situation of graphic design, most design activities will conduct in-depth exploration of people's specific behaviors. Therefore, most designers will actively understand various connections or conflicts existing in the social environment of human individuals before making work planning. In the new media information dissemination, the public also began to use mobile terminals to actively accept all kinds of information. Therefore, graphic design should be integrated with a more prominent humanistic atmosphere, so as to better grasp the specific psychological changes of each audience. When users receive design information, it can also trigger their thinking. Kenji white toothpaste, for example, designed a personalized projection booth in Tokyo, Japan. The microscopic masses outside the shed can see the movements of the lovers in the shed through the projection, causing passers-by to stop and watch. In the follow-up, jianlibai also incorporated this picture into his media advertisement, and borrowed the slogan "kiss your lover with fresh breath", which aroused the emotional resonance of the message audience. It can also be seen from here that designers should grasp the emotion caused by information flow in design activities and realize the integration of modern information flow and graphic design from the perspective of humanity.

In the dissemination of new media information, there has been a great change in the way people in various societies obtain information, presenting a fragmented and explosive pattern as a whole. While carrying out information dissemination, each new media has become a platform for social people to communicate and communicate with each other. Therefore, for graphic designers, these new media platforms can also be used as tools to collect social feedback on graphic design information, so as to fully clarify the specific senses of each information audience for graphic design works. This also requires graphic designers to actively pay attention to the communication content of social people in various new media platforms at ordinary times, and summarize the problems and shortcomings of design works, so as to promote the improvement of graphic design through the information feedback of new media.

The professional ethics of graphic designers should be trained more, so that they can give a correct understanding of their own work, and then stimulate their enthusiasm and enthusiasm, with a serious, professional and responsible working attitude, efficient completion of the corresponding design tasks. Secondly, it is necessary to construct a scientific and reasonable curriculum system for the cultivation of graphic design talents. The establishment of this system can be considered from the cultivation of professional ability of designers and the cultivation of network technical ability. Among them, the training of professional ability of designers is mainly to continuously instill modern design concepts into them, and to promote their innovative consciousness and professional knowledge, so as to put forward new and practical creative ideas when creating graphic design advertisements. The training of network technical ability of designers should be carried out through regular network technical training activities, so that designers can learn the most advanced multimedia technology, so as to lay a solid foundation for promoting the effective integration of graphic design and new media.

Under the background of today's big data era, all kinds of information present an explosive dissemination, so information depreciation is easy to occur. That is, a single social individual can receive a lot of information through new media, which eventually leads to a significant decline in the attention of the public to individual information. In daily life, the public will show their boredom and other emotions in the face of a large amount of information transmitted by new media. Based on this situation, the integration of graphic design and new media should give full play to the interactive and participatory features of new media. Specifically, it is to introduce the public into the information dissemination system. This also requires that the information generated by graphic design should not be transmitted unconsciously through new media platforms, but through various methods such as questionnaire survey, web games and self-forwarding by netizens. For some graphic design works, it can also be considered to let netizens directly participate in the design activities, so as to promote the deep integration of design activities and new media, and at the same time, it can significantly improve the public's attention to design activities.

Under the background of the era of big data, all kinds of information can be widely spread through the Internet environment, so many new media platforms also carry a large amount of information content. For every graphic designer, in the face of such massive information, he should make a change in the design concept, not only to consider the traditional color, picture and other design elements, but also to integrate new media, interactive technology and other aspects of the content. In this way, designers can promote better integration of graphic design and new media through their own design activities. From this perspective, this paper, combined with various changes in graphic design under the background of the era of big data, clarified the specific direction and examples of its integration with new media. To sum up, the above content is the discussion on the integration of graphic design and new media in the era of big data.

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