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The expression of color in visual communication

2019-12-03 来源: 51Due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- The expression of color in visual communication,供大家参考学习,这篇论文讨论了视觉传达中色彩的表现。在视觉传达长时间的发展中,视觉传达的色彩应用与对象性形成了一种内在联系,不同的产品类型的不同属性以及产品的应用中在消费者的脑海认知中都标有着惯用色或者形象色,消费者也主要是通过产品属性进行判断,通过长时间的感情的累积,从感性认识上升到理性认识从而得到重要的感情符号以及色彩的搭配属性等。视觉传达因为有色彩才变得灵动的魅力。视觉传达的色彩运用不是单一的而是有它的美感存在的,需要多种的颜色相互配合。

visual communication,视觉传达,assignment代写,paper代写,北美作业代写

In the development of visual communication for a long time, the color of the visual communication applications and objective forms a kind of inner link, different products in different types of attributes, and the application of the product in consumers' mind in cognitive all marked with the conventional color or image color, consumers are mainly through product attributes in judgment, through the accumulation of long time feelings, risen from perceptual knowledge to rational knowledge to get important emotional symbol, and the collocation of color attributes, etc.

Visual communication because of color to become clever charm. The use of color in visual communication is not a single one, but has its aesthetic feeling. It needs a variety of colors to cooperate with each other, and through the degree of harmony and saturation to reflect the texture of the work and the sense of "beauty". The optional collocation that color USES also can have different hint to the psychology state of people, for example: red, can make mental system produces excited signal, anxious, warning to wait, such easy generation is excited psychology; Orange can induce appetite; Blue lowers the pulse; Adjust homeostasis, etc. When people see green, it is easy to think of grass, fresh, clean and free. Visual communication design concerns should be able to foil gives the theme of the works, and by the color of the elements of collision and ornament can effective stress the theme of the works and the product superiority, the theme of the harmonious color also can highlight the types of work and the audience's preferences, is commonly used by the color of choice, to choose the appropriate background, through with the theme of the product hue echo can show a strong visual sense, also can rely on the harmony of color contrast reflects the foil.

For visual communication design is mainly used to design a symbol and color combination of convey in public view, for different color in the face of different people, different groups and different aesthetic perception, the precise object properties of visual communication and find the products of different groups of concept of "color" and "color" is commonly used. In the design of visual communication, the background of corporate culture should also be taken into account, and the corresponding color should be found out by using bright background, and the color should be used as the product endorsement. Color is the most intuitive vision for people to see the product. Consumers can associate the product with the first sense of color.

For color is also must pay attention to the features of a problem, because of the different geographical, national, state of life, are also different cultural background, religious belief, different color in the eyes of different people also have different meaning, for example, the Inner Mongolia nomads, as a result of living in the vast prairie, in their hearts, green represents vitality, white represents a clear of clouds, in the colour choice must respect and pay attention to the cultural characteristics of regional disparities, In particular, the design of products for ethnic minorities and a series of advertisements and posters should respect local customs and customs and show the superiority of products through colors and graphics to meet the aesthetic orientation of local people. Similarly, in modern visual communication design, we should pay attention to the colors of different countries and nations. Only by carefully studying colors, can we adjust the influence of color works on human psychology according to the emotional factors of colors, so as to obtain the beauty of the overall effect of design works.

Visual communication through visual symbol, and the combination of graphics to express the meaning, in the company management idea, for example, the design of the logo, is both a company's image, and the intangible assets, the enterprise can through the medium of form to introduce the concept of company and face-to-face, so, the concise design logo, color also plays a vital role, color marked, contrast should be the one of the important elements of design. In the packaging design, how to stand out in the full range of products is also very important, in the strong contrast color to impact the visual experience of the conflict of the first people introduced the first impression is also very important, so, color is also one of the important elements in the packaging design.

In visual communication, color can bring the first sense of vision to the audience. The visual response conveyed by color is the expression of the audience's heart, mood and spirit. Set in the visual communication is has the certain theory basis to the requirement of color and experience guidance, not only can express the connotation of the works, but also can let the consumer see life in his works, after all, the essence of design is from life, and cater to its aesthetic demand, and for consumers or the aesthetic feeling of audience increased to a certain extent.

Therefore, the reflection of color function is one of the important elements in visual communication design, so the reasonable application of color in visual communication design can not only greatly enrich the effect of visual communication, but also make the design more temperature-sensitive and time-sensitive.

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