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建立人际资源圈Assignment代写:The design of modern film heads
2018-08-21 来源: 51due教员组 类别: 更多范文
下面为大家整理一篇优秀的assignment代写范文- The design of modern film heads,供大家参考学习,这篇论文讨论了现代影视片头的设计。一部经典的影视作品必有一个独特的的影视片头设计,影视片头在依附作品存在的同时,亦有其自身的独立性,它包含了历史和艺术等各方面的知识,同时对专业技术亦有专业的要求,一个风格独特的影视片头制作可以看作独立的艺术作品。片头设计的创作除自身内容元素的艺术综合之外,亦应根据影片的主题,设计不同的表现形式。

With the development of modern media technology, film and television works have become an increasingly important force in audience. However, the first impression of film and television works to the audience depends on the design effect of film and television title. The design concept of film title is based on the content and plot of film and television title, and integrates elements such as graphics, pictures and movements. Through the opening design, technology and art are integrated, and the elements in the opening design are perfectly coordinated to convey the artistic conception of the work to the audience. Although the design of film heads depends on film works, it integrates various knowledge, and requires designers to have not only rich knowledge, but also professional technology. An excellent film head design can be regarded as an independent art work.
With the advent of the information society and the development of science and technology media, information communication has become increasingly diversified. While pursuing the material life, people have higher and higher requirements on the quality of spiritual life. Film and television works have an increasingly important influence in social life, making their production process based on film and television works to cater to the public's aesthetic level to the maximum extent. As the "facade" of film and television works, the head of film and television films is designed to show the information of works and show the momentum of works. It is mostly used in the field of TV and film at the earliest. With the development of multimedia technology, its application scope has been extended to various fields of social life such as advertising and music. When the audience is appreciating a film and television work, the effect of the head design often makes the audience identify the pros and cons of the work in advance. Therefore, the head design has a crucial influence on the whole work.
A classic film and television works, there will be a unique, personalized design, film and television picking film opening in the attachment works at the same time, also has its own independence, it contains the history, literature, art, fashion and so on various aspects of knowledge, at the same time, demand for professional technology also has a professional, the opening of a unique style of movie and TV is made can be viewed as independent works of art. With the rapid development of modern society and technology, the creation of film and TV series can be greatly challenged.
As the focal point of film and television works, the design of the film head is of great significance. First of all, with the improvement of audience's aesthetic level, the taste of film and television works has become more and more critical. "A good start is half the success". The opening of the film is just like the cover of a book. If a work does not capture the audience's attention for a short time at the beginning, then the success or failure of the work is obvious. When viewing a piece of work, the opening of the film gives the audience the first impression of the work, which makes them preposition the quality of the work. Imagine if a good film and television work with a bad head design, how would the effect? It is realizing that the opening of the film is related to the success or failure of the work that film makers pay more and more attention to the appeal and persuasion of the opening design.
Secondly, an excellent work of art, with perfect unity of content and form. In addition to the artistic synthesis of its own content elements, the creation of the opening design should also design different forms of expression according to the theme of the film. The opening design style of different film types is also different. For example, the epic film and television works require the sense of historical thickness and authenticity. The opening design is not too fancy and complex, and the serious and elegant style reflects the long history and gives the audience a sense of nostalgia. In line with the specific environment of The Times, meet the modern aesthetic vision. The opening of action films is another style. The action movie can make the audience to get the reasonable satisfaction of imagination, conform to the public morality and basic psychological needs. Action movies cater to the psychological needs of the public by the movement of people, and mostly target young people. The objective of pursuing commercial value requires the novelty of audio-visual elements in the opening design of the work, and show it to the audience in the form of a sense of rhythm. In the genre of thriller film and television, the opening design is relatively simple due to the horrible atmosphere of the film. Its theme is to explore the dark side of human nature through expressing social, political, religious and moral evil, especially the moral. The opening design is usually based on dark colors such as black and white, and through the extension of the subtitle, or gradually ferocious, or gradually disappearing, with the horror music, to give the audience a sense of enjoyment. In addition to the above types of film and television works, there are other types such as science fiction films, feature films and cartoons. At present, most of the film and television works belong to a combination of several types, which makes the performance form of the film header design more diversified.
Through the opening design, technology and art are integrated, and the elements in the opening design are perfectly coordinated to convey the artistic conception of the work to the audience. With the development of information technology, digital technology and media technology, the opening design of contemporary film and television works has been extended to many fields of social life, and its means of expression and production technology are also becoming diversified.
In the early days of film opening development, the design elements were made by the designer manually, then shot with a professional camera, and then edited on the editing machine. The efficiency of this primitive craft is evident. After the subtitle machine appeared in the 1980s, the design of the header has been greatly improved both in terms of production efficiency and production elements. There are hundreds of different glyphs, fonts and abundant pictures in the computer picture library. Combined with the TV signal processing technology, it not only enriches the elements of the header design, making it more artistic, but also overcomes the disadvantages such as low efficiency, high cost and poor effect of the original manual production of the header. The wide application of three-dimensional system in 1990s makes the design of the chip head more realistic. As the product of the combination of computer technology and art, 3 d production technology using the computer, and blend in painting, photography, and other professional means of artistic expression, create a three-dimensional space objects and scenes, and designed its motion path, close to the real object shock brought by the sense of reality, obtained the general recognition of the audience, has been widely developed in the commercial application stage, and it can be said that the development of film and television opening is a process of constant sublation. The emergence of any new production technology has brought a breakthrough leap in the production quality of the film header. Different forms of features have been constantly displayed, making all kinds of film titles gradually move towards the artistic expression road of personalized and characteristic. Filmmakers can present selected movie information in a relatively simple way in a relatively short time.
In general, the design elements of the film header include image, sound and motion of the picture. The design concept of film head should be based on the content and plot of film and television works, and integrate elements such as graphics, pictures and movements. Through the opening design, technology and art are integrated, and the elements in the opening design are perfectly coordinated to convey the artistic conception of the work to the audience.
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