留学生作业代写：How to use social media to recruit

下面为大家整理一篇优秀的assignment代写范文- How to use social media to recruit，供大家参考学习，这篇论文讨论了如何利用社交媒体去招聘。目前社交媒体有两种招聘方式，一个是使用社交网络作为传播招聘信息的渠道；另一个就是专业的社交网站，招聘人员会利用网站寻找合适的个人资料或候选人。然而，这些网站必须注意潜在的部分版本和用户隐私。

From the aspect of how social media is used as recruitment methods, there are two types. One is use social network as a channel to spread the recruitment related information, for example, employers use Facebook, Twitter to public recruitment related information. The other one is professional networking websites, such as LinkedIn, the applicants build their profiles on the website, and use the properties of the social network to look for business opportunities, and also the recruiters use the website to look for the right profile or candidates.

LinkedIn is the most popular professional networking website and has been mostly frequently used by the applicants and the recruiters.

For the candidates, LinkedIn has provided a very professional platform for each candidate who is seeking for a job now or waiting for a better offer to present its professional profile and its professional value. Firstly, the candidate can has its own professional profile, which includes the candidate’s basic information, working experience, education background, languages, skills and endorsements. The candidate can show themselves by this profile and can be found by the recruiters through their profiles. Then, the platform provides the candidates to build one or more social groups based on the relationships such as friends, school mates and so on. These groups can help the candidates to get or share the business opportunities among the members. Also, LinkedIn has tried to provide the resources and the opportunities for the candidates to build their career, for example LinkedIn for groups helps the interaction among the members of the groups, LinkedIn in Services helps the users to find service providers such as lawyers, accountants, LinkedIn discussion board helps the candidates who are in the same industry or have the same interest to communicate to promote each other’s career development. Lastly, LinkedIn provide a detail visit record, showing who has visited your profile, and this gives the candidates an opportunity to set up link to the recruiters and have a better chance to get the job.

For the recruiters, LinkedIn is a huge and dynamic database of candidates. The database contains 300 million members all over the world, and each member has a real and real-time updating professional profile. Through this database, the recruiters can search for the applicants with the skills or background that they want and contact with the applicants to make the recruitments. Also, LinkedIn is a social professional networking website, and the users are all the people in the business world, all of the users are looking for the business opportunities. That makes the website is a good place to post jobs and also for the employers to make accurate and targeted advertisement to build their brand reputation.

In 2003, Reid Hoffman assembled the founding team and started to contact with the VCs to get venture capital, and in November 2003, they got $4.7 million from Sequoia Capital. Before IPO, LinkedIn also got around $100 million investment from Sequoia Capital, Bain Capital Ventures, Bessemer Venture Partner. And in May 2011, LinkedIn went public, the price of IPO is $45.

LinkedIn doesn’t have a particular target field of employment, but most of the members of the website are white collars. Thus, the website can provide more white collars to the employers. Also the website can provide more value to the companies who have international business or oversea brands and the companies who are growing super fast. LinkedIn’s members are all over the world, if a company wants to hire employees overseas, LinkedIn is an effective and economic way. Also, for the fast growing company, they may need some experienced employees, because LinkedIn has a very big database of professional persons, both seeking jobs and not seeking for jobs, thus they can find better candidates with low cost compared to the headhunter.

There are two main advantages of LinkedIn. One is that since the members are linked to their social groups, their professional profiles are more creditable and real-time updating. And because the members are using this website to find jobs, they tend to show more information about their skills, specialty, and their interests, and that gives the recruiters more useful information to make the recruitment more effective. The other one is that LinkedIn is a big and low cost headhunter who grasps a huge number of talents. LinkedIn can provide potential candidates who are passive or silent for recruiters to contact. It enlarges the range of the candidates the recruiters are searching.

The problem with present job hunting with social media is that the applicants are lacking the channels to build connections and to communicate with the recruiters. When the applicants use Facebook or Twitter to find jobs, it is not easy for them to find the right person to contact or to find a place to present their profile. However, LinkedIn is provides a good place for job hunters to present themselves professionally, and also they can easily find the employees or even HRs of the company they want to apply in the website, thus they can try to build connections with them and to seek for the job opportunities. Besides, the “who has viewed my profile” helps a lot for the job hunters to find the potential employers.

There are four kinds of customers who will utilize LinkedIn, applicants who want to find job, recruiters who want recruit employees, employers who want to make advertisement to build brand reputation, and business teams or companies who want to sell products or look for potential customers.

(1) For the applicants who want to find job, they will firstly build their professional profile and to find jobs and to wait for offers. Then, they will pay attention to the news and the persons they are interested in to get the latest information. Also, they can get connections to the people they know already to build a professional network to gain the opportunity to find a job.

(2) For the recruiters, they can post a job in this website to attract the applicants to apply, and it is a good method to collect resumes. They can also search for the applicants they want through the website or use the talent-solutions provided by the website to find the ideal candidates.

(3) For the employers, they can use this website to make accurate and targeted advertisement to build their brand reputation.

(4) For the business teams and the companies, they can use this website to find related information in the industry or some lead recommendation to make the selling more effectively, and find the potential customers to sell their products.

Based on the numbers of the existing members and the network effects, it is quite hard for the competitors to catch in a short time. However, on one hand, LinkedIn is not a just a recruiting and job hunting website, it is also a platform for all the members to gain knowledge and build professional connections. That part is also very unique among all these competitors. On the other hand, in the future 3-5years, LinkedIn is trying to use big data and data analysis to track the relationships among the applicants, companies, and universities, they can try to match the applicants’ job, experience, skill with the demand of the employer, and it will produce more value for both of the applicants and the recruiters.

There are three potential revenue stream of LinkedIn. The first one is the subscription revenue from the users. The recruiters will pay LinkedIn to get the detail information of the applicants. The second one is the marketing and advertisement, since LinkedIn is professional social network, and the members are mostly business man. Thus it is a subdivision market for company to put advertisement. The last one is to provide talent solutions to the companies based on the information the website has.

h. Identify the competition and try to preserve resources by following their successes and avoiding the failures.

The potential competition is the subdivision version of LinkedIn, such as LikedIn in education industry, LinkedIn is medical industry. Since the market is divided into small and special industry, the data and the information will be more detail and accurate, and can provide more value to the user in that segment market. Since now LinkedIn is still a comprehensive professional website, and there are few competitors now, this kind of potential threat is not shown well. To avoid this kind of potential threat, it is better for LinkedIn to accumulate more and more users now and in the near future. Since the more data you have the more value you can provide, if LinkedIn has a lot of members, it will be quite hard for the other competitor to achieve that scale. Also, LinkedIn can try to make segment version of LinkedIn itself.

In the front end, LinkedIn is real name, high-end and limited sharing. As LinkedIn believes that professional brand is much more important than the professional profile, and the brand value is from the other’s recommendation and evaluation. Thus, LinkedIn is a real name and high-end social network. Beside, LinkedIn is to recruit and to be recruited, thus the users will provide real, accurate and useful information, this guarantee the quality of the information of the website. What’s more, the website has strict mechanism to make sure the interaction among the users to make sure the value of the information.

In the after end, LinkedIn has a strong ability to deal with the huge amount of data. For example, it can provide the graduates to track their alumni’s career path to help them to find their first job and plan their career path. LinkedIn also provides a relationship map to let the users know all the connections they have to help them find better opportunities. Those kinds of data analysis abilities and innovated analysis product guarantee the success of the website.

The possible cause of operational failure is the privacy of the members. Like all the social network websites, LinkedIn stores a lot of private information of the users. The website may want to use the information of the users to make money, however, the more information they use, the better the function can be fulfilled or the accurate the advertisement can be put. That may cause the user’s attention or dislike. To minimize this kind of risk, LinkedIn has to figure out the balance point of the revenue from the user’s information and the exposure degree of the user’s information.

In 2014, the revenue of LinkedIn is 2218 million dollars, and the number of the members of LinkedIn is 347 million. The revenue per use is about 6.4 dollars. With the fast growth of the users and the development of data analysis ability Linked will provide more value to the users. Consider LinkedIn as a headhunter, the average revenue of per transaction can be $10 thousand if LinkedIn helps to recruit a senior manager. And LinkedIn believes that in 2015, it will earn $2950 million with a growth of 33%, to be conservative, LinkedIn can achieve a revenue of $6000 million.

Conclusion

LinkedIn, as a professional network website, is very special and useful in the recruiting industry. It can provide a platform for people to seek business opportunities through their professional connections, and a channel for the recruiters and applicants to find each other effectively and economically. The biggest advantage of LinkedIn is its huge, real, high-end users and information, and its excellent data analysis ability. And those make LinkedIn has good revenue sources. However, the website has to pay attention of the potential segment version website and the user privacy.

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