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建立人际资源圈Starbucks Global Service Month connects young people—加拿大代写
2017-05-31 来源: 51due教员组 类别: 更多范文
本篇Starbucks Global Service Month connects young people—加拿大代写讲了一个年轻人如何在像纽约这样的大城市站在他的脚下，同时保持梦想？唐纳德在星巴克发现了自己的答案，很高兴在星巴克的全球服务月份回馈社会。本篇加拿大代写由51due论文代写机构整理，供大家参考阅读。
How does a young person stand on his feet in a big city like New York while preserving his dream? Donald finds his answer in Starbucks, and is excited to give back to the society at Starbuck’s Global Service Month.
Donald came to New York five years ago from Tennessee with a dream to live high in the concrete jungle. To make a living, he had been a security guard, a moving company staff, and a fast food restaurant cashier. However, when life has turned in to plain commutes and long hours, Donald began to wonder if he should insist to his dream or simply go home to settle. In the fourth year, Donald was uncertain about his future and had gone back to his hometown for agriculture business, but finally returned to NYC again, for he can no longer stand the tedious life back there. Which place is better for him, a city that never sleeps, or the hometown he cannot return to?
“Every year, there are thousands of young people who come to NYC dreaming big and hoping to achieve. However, due to the lack of proper education training and professional skills, they might realize that dreams needs more support to come true.” said an official from NYC Department of Labor, “Luckily, there have been growing attention on this issue in our society and community, as well as big cooperates.” Among one of the forces, Starbucks aims to help with such social issues by providing more job openings and support.
Luckily, Donald has found his true passion at Starbucks. Joining the Starbuck store in SoHo in 2014, his experience at the service industry and love for coffee allowed him to quickly grow to a branch manager. Now, he has also gained license for professional barista and teaches courses to volunteers from the neighborhood. A better man, Donald decides to stay in New York City and continue to work hard for his career.
At the 2016 Global Service Month event, COO Kevin Johnson, U.S Americas group president Cliff Burrows, and other officials from Starbucks has joined to announce the Starbucks Community Service Center in NYC. With the available facilities, volunteers and staffs from Starbucks will continue to provide career consulting and development to young people who are interested and have passion in coffee. “I’m glad to tell my story to those young people who walk in just as confused as I used to be.” said Donald, “It is important to find one’s own passion and devote into it. I’m grateful for the opportunity and proper training that Starbucks gave me.”
Donald is not the only one who wants to give back. This year’s Starbucks Global Service Month focuses on the issue of employment and training for migrant workers in big cities. Apart from setting up the Community Service Centers, Starbucks has summoned over 200 volunteers to provide onsite training and mock job interviews. This will help participants know their career goals better and fully prepare for coming up challenges. The event also consists of the design competition for Starbucks coffee mugs to call for ‘bring your own cups to store’, and the winner can have his/her design printed among the Starbucks spring collection. “Starbucks hopes to develop a helping community among coffee lovers, for young people are our future.” said U.S Americas group president Cliff Burrows, “Dream big and start small. The world is full of opportunities if you try hard enough.”
In total, over 8000 young participants can benefit from the Starbucks Global Service Month event, grow into their better selves, and finally to realize their dreams in big cities like NYC. In future, more and more young people like Donald will find their true passions and live up for their goals.
Target: online channels – Starbucks official site, New York Times online, social media platforms (Facebook, Twitter).
Reason: Increase exposure to online subscribers who are young people.
Social media platforms can help spread the news faster and build up the image of Starbucks and its value.
Serious media online can show Starbuck’s focus on corporate social responsibility and attract consumers who are interested in this topic.
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