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建立人际资源圈Launch of Apple New Products Affects Mobile Phone Market
2015-06-24 来源: 51due教员组 类别: 更多范文
Memorandum
To: Lee Jony, Vice CEO
From: Business Analyst
Date: September 10, 2014
Subject: Launch of Apple New Products Affects Mobile Phone Market
Apple’s launch of new products including an updated iPhone and a smartwatch on Sep 9th has caught eyes from both the public and its competitors. The biggest feature of Apple’s new iPhone is its larger screen, which means that Samsung has lost its past advantage over Apple. As Apple’s main competitor, we should keep conscious in this business tension and make some breakthroughs in terms of software, service and designs.
Apple Launched Updated iPhones
On Sep 9th, Apple unveiled its new products, including an upgraded iPhone and a smartwatch. According to Wall Street Journal, the main difference of new iPhone lies in its larger screen. Though until now it is difficult to evaluate Apple fan’s response to the larger screen, at least Apple is following the market trend. The phones also improve in terms of hardware, including sharper display, better battery life and better camera performance. Apple is comprehensively upgrading his iPhones.
Trend of Electronic Industry after Apple’s Launch
An era of large screen will completely come when Apple also makes his iPhone’s screen larger. The size of screen will not be the point of competition from now on. To survive in the electronic industry, manufacturer need to discover the deeper need of customers and upgrade their mobile phones from more perspectives.
Apple’s Launch Affects Samsung
As has been analyzed above, Apple begins to use larger screens, which is supposed to be the advantage Samsung owns over Apple. According to the market researcher Canalys, “phones with screens larger than 5 inches accounted for nearly 40% of global smartphone shipments in the second quarter, up from 21% a year earlier”. In term of large screens, Samsung leads the market by taking up 34% of the market, but the new iPhone, may shake Samsung’s position. Moreover, according to Wall Street Journal, “now the industry has largely shifted to installment plans for phones, which lower subscribers’ monthly service fees but require them to pay full price for their device”. Therefore, customer may consider more before they choose Apple, which means a better opportunity for Samsung.
Recommendation:
● Given than Samsung has lost its advantage of large screen. We should upgrade Samsung phones, including improving hardware and after-sale services. Design more features and functions that iPhone does not have. Highlight the irreplaceable feeling Samsung will bring.
● Beautiful design has always been an advantage of Samsung phones. Samsung phones have numerous young fans due to this feature, thus Samsung should keep to this advantage and follow the fashion trend, designing more attractive styles.
51Due网站原创范文除特殊说明外一切图文著作权归51Due所有；未经51Due官方授权谢绝任何用途转载或刊发于媒体。如发生侵犯著作权现象，51Due保留一切法律追诉权。
To: Lee Jony, Vice CEO
From: Business Analyst
Date: September 10, 2014
Subject: Launch of Apple New Products Affects Mobile Phone Market
Apple’s launch of new products including an updated iPhone and a smartwatch on Sep 9th has caught eyes from both the public and its competitors. The biggest feature of Apple’s new iPhone is its larger screen, which means that Samsung has lost its past advantage over Apple. As Apple’s main competitor, we should keep conscious in this business tension and make some breakthroughs in terms of software, service and designs.
Apple Launched Updated iPhones
On Sep 9th, Apple unveiled its new products, including an upgraded iPhone and a smartwatch. According to Wall Street Journal, the main difference of new iPhone lies in its larger screen. Though until now it is difficult to evaluate Apple fan’s response to the larger screen, at least Apple is following the market trend. The phones also improve in terms of hardware, including sharper display, better battery life and better camera performance. Apple is comprehensively upgrading his iPhones.
Trend of Electronic Industry after Apple’s Launch
An era of large screen will completely come when Apple also makes his iPhone’s screen larger. The size of screen will not be the point of competition from now on. To survive in the electronic industry, manufacturer need to discover the deeper need of customers and upgrade their mobile phones from more perspectives.
Apple’s Launch Affects Samsung
As has been analyzed above, Apple begins to use larger screens, which is supposed to be the advantage Samsung owns over Apple. According to the market researcher Canalys, “phones with screens larger than 5 inches accounted for nearly 40% of global smartphone shipments in the second quarter, up from 21% a year earlier”. In term of large screens, Samsung leads the market by taking up 34% of the market, but the new iPhone, may shake Samsung’s position. Moreover, according to Wall Street Journal, “now the industry has largely shifted to installment plans for phones, which lower subscribers’ monthly service fees but require them to pay full price for their device”. Therefore, customer may consider more before they choose Apple, which means a better opportunity for Samsung.
Recommendation:
● Given than Samsung has lost its advantage of large screen. We should upgrade Samsung phones, including improving hardware and after-sale services. Design more features and functions that iPhone does not have. Highlight the irreplaceable feeling Samsung will bring.
● Beautiful design has always been an advantage of Samsung phones. Samsung phones have numerous young fans due to this feature, thus Samsung should keep to this advantage and follow the fashion trend, designing more attractive styles.
51Due网站原创范文除特殊说明外一切图文著作权归51Due所有；未经51Due官方授权谢绝任何用途转载或刊发于媒体。如发生侵犯著作权现象，51Due保留一切法律追诉权。
