Week One--论文代写范文精选

51due论文代写网精选代写范文：“Week One” 这篇论文主要讲述的是经济学集团CC09MBA01马修Mulyanto 用经济学的角度分析苹果公司，他在2009年10月27号介绍这项研究将讨论三个可供选择的经济期货苹果在经济在未来5年，这也将说明发生的经济期货的可能性。

Running head: AN ECONOMIC PERSPECTIVE ON APPLE INC.  An Economic Perspective on Apple Inc. Mervin Gabon, Marissa Estaya, Stefan Bachrach  University of Phoenix  ECO 561: Economics  Group CC09MBA01  Matthew Mulyanto  October 27, 2009 Introduction This research will discuss three alternative economic futures for Apple in the economy over the next 5 years. It will also explained the likelihood of the economic futures occurring. We recommend an appropriate course for Apple to make business decisions based on the projected economy’s stage in the business cycle and the projected macro economic condition. We also explain the evidence that supports our recommendations and how the recommendations might need to be modified for the alternative economic futures. The Competition The first alternative economic future to consider is the hypothetical situation that Microsoft takes advantage of its huge market share to completely wipe out Apple in the computer industry.

With antitrust laws in effect to protect against monopolistic tendencies, Microsoft cannot simply manipulate its prices to drive away the demands of Apple’s products. However, in the event that Microsoft or Linux based operating systems have come to par with its reliability and performance with Apple’s products and that these competitors are exempt from antitrust laws to further push industry competition, we believe that if the competition increases its supply and quality, while decreasing its prices, Apple could face a bleak economic future in trying to remain a relevant competitor in the computer industry. As previously argued, we believe that Apple’s products resemble inelastic tendencies and that because of its superior quality, Apple can be seen as a premier niche in the computer industry. It is because of these inelastic tendencies that Apple can successfully price its products well above the competitor average while not compromising demand. Alternatively, and to justify its inelasticity, Apple has often increased its prices while not suffering any loss of demand. The likelihood that Apple will be pushed out of the market is very slim. If we consider its business life cycle, Apple is still rapidly growing while enjoying and abundance of success. Their diverse products are continuing to pour in revenue and show no signs of decline. Although it is true that Apple does not currently own the majority of the computer industry market share, it is not likely that Apple should suffer any economic disparities within the near future. Again with Apple’s products reflecting inelasticity, Apple can rest assured that they will not be pushed out of the market. The Good Market Apple sold 5.2 million iPhones in the third quarter of the fiscal year 2009. The iPhone marked a 626-percent jump from the year-ago period.

The results were still favorable regardless if the iPhone was not released until July 2008 (Macworld 2009). Macworld presented the numbers of iPhone sales as shown in the Figure 1.0 below. Regardless of the recession Apple manages to stay in the competitive market with numbers to be proud of. [pic] Figure 1.0 The release of the iPhone 3GS on June 19, accounted for more than 1 million of the phones sold during the quarter. The Apple chief financial officer Peter Oppenhimer said,“Response to the new iPhone 3GS has been tremendous, with over 1 million 3GS handsets sold by the third day after its June 19th launch” (Paczkowski 2009). Apple plans on launching the iPhone through 80 more countries over the summer. Accordingly to Oppenheimer, Apple is currently unable to make enough iPhone 3GSes to meet robust demand, and Apple is working to address this. Apple immediately forecasted revenue from the iPhone to reach $1.69 billion in the third quarter, up from $419 million in the year-ago quarter. The results of revenue were contributed by the iphones sold, not just in the third quarter, but in revenue recognized from the previous two years’ worth of sales (Paczkowski 2009). An economic analyst was able to interview Apple chief operating officer Tim Cook about the iPhone’s progress in the enterprise market, Cook stated the release of the iPhone 3GS and the iPhone OS 3.0 update showed an increased interest amongst large companies. Apple has included approximately 20 percent of Fortune 100 companies have bought 10,000 or more iPhones while “multiple corporations and government organizations” have bought 25,000 phones (MacDailyNews 2009).

The recent news Wall Street is anticipating 3 million to 3.5 million units. In the second quarter, iPhone shipments may reach 7 million to 8 million units, a threefold to fourfold increase over last year's second quarter performance (MacDailyNews 2009). In addition to the success of the iPhone the company has recorded a record breaking financial quarter.  According to Peter Oppenheimer (Apple’s CFO) the company has reported the best non-holiday quarter revenue and earnings in their history for the second quarter of 2009. In the midst of the biggest financial crises since The Great Depression, Apple is one of the few companies that have increased profit margins.  There profit margin (gross profit/sales) was about 36% last quarter.  They also have zero debt and a lot of working capitol to continue to develop innovative ideas.  The Economic Future for iPhones Our team forecasts that Apple will continue to update OS versions to stay ahead in the world of applications in the next years to come. As reported Apple’s revenue is also making its mark on the applications sold for iPhones. AdMob, a San Mateo, Calif.-based mobile advertising company has reported on August 28,2009 Apple’s iPhone App Store generates about $200 million a month, or a run rate of some $2.4 billion a year (Malik 2009). AdMob provides statistics to capture the Apple iPhone applications revenue, this may be found at http://metrics.admob.com/wp-content/uploads/2009/08/AdMob-Mobile-Metrics-July-09-Survey-Supplement.pdf (Malik, O 2009). Apple will leverage the iPhone to receive margin from the wireless consumers as well. Barclays Capital said in a report, “We believe the iPhone should get its fair share of the corporate wireless market from consumers who want to use it for work as well as its industry-leading application marketplace and developer community that can create occupation-specific productivity tools," (Adhikari 2009). Apple will also have a great penetration in the enterprise market. Barclays Capital includes that iPhone has 35 percent of enterprise market. The likelihood of these economic advantages occurring are very high as economist have repeatedly reported how Apple will remain very strong in the market in the next three to five years (Adhikari 2009). Recommendation The recommendation to ramp production, as reported by Dawn Kawamoto, CNET reporter, the low-end version may only be available in the fast growing, emerging markets of Brazil, Russia, India, and China, while the high-end version is expected to make its way to North America and Europe (Adhikari 2009). The low-end version is expected to run on a 3G network, rather than on Wi-Fi, while the high-end version is anticipated to double its storage capacity from 16GB to 32GB of NAND flash memory and feature improvements to its camera (Mac Daily News 2009).

Geography plays a vital role in the scenario of Apple iPhones 3GS, it would be advantageous for Apple to use the supply and demand methodology of each continents. In the RBC Capital Markets, analyst Mike Abramsky is reporting Apple’s forthcoming earnings breaking it down by North Americar, Asia, and Europe. In Figure 2.0 the graph report shows that the iPhone 3GS is the most popular Smartphone at AT&T and other global carriers (Mac Daily News 2009) . Again, Apple has the economic market down. Ramping production is not always the most profitable decision. They are not over producing for various reasons such as keeping the production cost and not having to increase labor cost. They may be at a marginal win-win scenario. Apple understand if they increase supply, iPhone prices may have to go down again as they experienced in 2006. Another thing we may see here is that Apple understand there are inventory of the iPhone last generation that is still a profitable market (Mac Daily News 2009). [pic] Figure 2.0 Apple’s iPhone has great features and applications that are unique in the industry. However, the battery life on the iPhone defeats the purpose of having all the best applications and features if you cannot use the iPhone due to insufficient battery.

Apple needs to enhance the battery life on the iPhone to better please their consumers. Innovation is another critical factor for Apple, the company needs to ensure they continue to develop areas of their weaknesses and continue to be innovative. Conclusion Overall, we can see that Apple is enjoying an overwhelming success in almost all aspects of economic factors. Again, Apple is well poised to gain profits and maintain their strong financial standings. We recommend that Apple would continue to produce its patented, and licensed differentiated goods and keep a keen eye on the market demand. Non-price barriers to entry have been seen to compliment Apple’s successes. We further recommend that Apple continue to encourage other competitor entrants in the computer/operating system industry, as its highly differentiated products remain iconic. Lastly, we have touched on Apple’s inelastic tendencies and know that products that are inelastic should increase its prices in order to gain further profit. In light of our current economic crises’, we recommend that if Apple increases prices on its newer products, it should only be marginally so. Apple continues to release products that offer so much more utility than others that Apple can enjoy further profit from increasing prices.

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