Warner_Bros

Chris Darnell Week 4 checkpoint Picture the Supply Chain Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment. |Upstream Component |Internal Component |Downstream Component | |(sourcing/procurement) |(packing/assembly |(distribution) | | |manufacturing) | | |Warner’s is teaming up with |Warner’s project, consider that in 2006 the|Warner is implementing digital distribution| |Hewlett-Packard, which will help Warner |company produced more than 2,500 different |through broadband communications links, | |utilize their technology resources and |DVDs, delivered more than 180 hours of |DVD, and high-definition television (HDTV).| |advance their own computer technology by |video programming weekly over its global |Warner’s digital transformation enables the| |using what Hewlett has to offer them. in |digital media exchange, produced and/or |studio to deliver product | |the process of digitizing more than 6,000 |distributed more than 50 television series,|electronically worldwide over existing and | |feature films in its storage vaults for DVD|is in the process of digitizing |new digital platforms. The film industry | |release, and released numerous films three |more than 6,000 feature films in its |revolves around very short-term production | |of which earned more than $200 million—a |storage vaults for DVD release, and |and is very expensive. Warner Bros | |studio and industry record for a single |released numerous films three of which |currently is partnering with | |year. Warner now has a film version plus a |earned more than $200 million—a studio and |Hewlett-Packard to transform the studio’s | |digital version. Both versions, as well as |industry record for a single year. Warner |entire film production and distribution | |additional information regarding rights, |is also digitizing the 6,000 or so motion |process to an all-digital, file-based | |royalties, and so on, make up what Warner |pictures—many of them made in the late |system, and to create an information | |calls an “E-master” and are stored on |1930s—in its film library, using digital |technology architecture to make this | |servers at Warner Bros. |technology to restore the original quality |process possible. The two companies were | | |of the Technicolor photography. |able to manage the different forms of | | | |distribution, which have varying | | | |requirements. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | My recommendation is for the distribution/downstream component. One way to improve the sales and distribution is to market more to the Adult/child audience at the same time. Warner brothers makes a lot of movies mostly for kids and young adults for example Scooby-Doo, Superman, Batman. These three movies target more kids and young adults then they do for adults. By targeting adults as well would make them more money, and allow them to distribute higher quanity. The reason behind this is because the most money Warner ever made was on the Harry Potter movies. The reason is because Harry Potter targets young adults, and regular adults. Therefore more purchases are made. A lot of adults love Harry Potter as much as the kids do. That can’t be said for the rest of their movies which target young kids and teens. Doing more of this would generate more money, productions and sales.