Value_Alignment

Value Alignment Jamie Davis, Dawn Eichen, Patricia Slater, Samantha Wheatfall, Shoja Zaiden BUS/475 Integrated Business Topics August 26, 2013 Mark Guberman Value Alignment Values are different among individuals and organizations and they drive different actions and behaviors between both. Team C has analyzed their personal values and the organization of JCPenney to see how they align and what connections they have on influencing their actions and behaviors. Team C has reached a consensus on the real-world business and show the alignment and differences between the team values and those of JCPenney. Individual Origins Individual Values Driving Actions and Behavior Individual values drive actions and behaviors by the strong beliefs a person possesses about certain circumstances and conditions in life. Values represent something of a significant importance. Values become apart of a persons life so naturally it’s customary and second nature to react and behave in certain ways. They help to mold and direct they way a person behaves toward others, help to overcome obstacles and make better decisions. On the flip side, values can instill unacceptable behaviors that can be harmful to a person including others. This effects a person’s interactions and ability to act accordingly in society. The alignment between values, actions, and behaviors should definitely compliment one another. In some cases a person’s actions and behaviors compromise what they actually value. In times like this, it is always best to consider good judgment and consider the standards that drive our everyday lives. It is expected for a person to encounter demanding situations but at the same time they are presumed to conduct themselves in a way that is justifiable and satisfactory. JCPenney Information JCPenney opened their first location in 1902 and throughout the years have become nationwide company offering clothing and household items. Today they have about 1,100 locations and a website for their customers to use. JCPenney began using their golden rule since the start and are continuing today using the following mission statement, vision statement, and values. Mission Statement: “To drive Sales and Profit growth by ensuring our Customers and our Associates always know they’re first in our Stores by what We do!” (Ostlund, A., April 2012) Vision Statement: "JCPenney is executing a strategic Long Range Plan that consists of four integrated strategies aimed at building a deeper, more enduring relationship with our customers, increasing the engagement and retention of our Associates, and delivering industry leading financial performance to our shareholder" (Making a Fortune, n.d.). Values: * Treating all team members with respect, kindness, courtesy and honesty; * Dealing fairly and honestly without business contacts, customers, vendors, shareholders and contractors; * Striving to create a workplace with high ethical standards; and * Asking questions when it just doesn't square with that is right and just (jcpenney, May 2013) JCPenney Alignment With 1,100 stores across America, JC Penney is one of the largest retailers available to U.S. consumers. This company has a high standard of their employees as well as the items offered to the consumer. According to "Jc Penney" (2012), JC Penney is a leading department store so far as apparel, accessories, and home furnishings. JC Penney divides its stores into departments such as mens, womens, and childrens clothing, household, accessories, jewelry, cosmetics, etc. This spells out the store over all to each consumer very easily as every store is put together on the same or similar layout. The difference between JC Penney and those competing retail stores are the brands offered. JC Penney provides items from vendors that are specific to their standards of quality. Quality and variety is the essential portion of any shoppers mission. The concensus of Team C is that price, quality, and availability is key to maintain a good consumer base. JC Penney has done that through its many years of business via response to consumer feedback. Alignment between JC Penney and their consumers is right on target. The company listens and adheres to consumer needs not only by feedback but by statistics within the industry. Difference Between Individual and JCPenney Values Conclusion References JC Penney. (2012). Retrieved from http://www.wikinvest.com/stock/J.C._Penney_(JCP) Jcpenney. (May 2013). 2013 Statement of Business Ethics. Retrieved from: http://ir.jcpenney.com/phoenix.zhtml'c=70528&p=irol-govhighlights Making a Fortune. (n.d.). J.C.Penney. Retrieved from http://www.makingafortune.biz/list-of-companies-j/j-c-penney.htm Ostlund, A. (April 2012). JC Penney Strategic Marketing Plan 2012: Product Strategy. Retrieved from: http://library.ndsu.edu/tools/dspace/load/'file=/repository/bitstream/handle/10365/19627/Alisha%20Liane%20Ostlund.pdf'sequence=1