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Business Communication Trends Kalitta Hopkins COM/285 March 22, 2010 Tom Melpolder Business Communication Trends Businesses depend largely upon communication. The key to a successful business is communication. If they business cannot communicate, they will not last. Business and business communication are changing. It is important that the many channels of communication flow freely within the internal and external makeup of the company. A business must know what role their communication plays in their day to day activities and how it helps manage the daily work activities. Communication is one of the most important aspects in business, for example, Real Estate. With Real Estate, one is on call most of the time to be able to show a house or to answer buyer’s questions. I can see where this could be broken down into two categories: personal and immediate. Personal communication happens between the agent and his or her buyer or seller. This deals with an agent being able to effectively communicate to these people. This would include anything from the purchase contract or listing contract and all that might be involved. Immediate communication will deal with the needs to be able to send and receive information in just moments. This would include the use of email, pc’s, scanners, and smart phones. These tools are very important because they would allow the agent to be able to communicate quickly and would be in the know more quickly. An example of this would be if an agent is going to be out of his or her office, he or she could use the smart phone to pull information on housing and email to clients as well as receive information about current clients and listing on his or her phone. It would be like the agent would have never left the office. The invention of smart phones have changed the business communicate. They allow agents to work outside of the office without missing a beat and allow them to better manage his or her time more efficiently with calendars they can use to put in personal and work information. Real Estate agents are always on the go and are not always in office. Smart phone allow them to be anywhere and still be able to work and keep up with everything that is going on. Communication is growing all the time and it is becoming faster. Another trend that has changed real estate is my space and face book. Users of this website are able to list homes and give link on his or her page to homes and even list his or her information to sell a home. For the younger clients that do all his or her research on the internet, this definitely attracts them. Agents can use this kind of website to build a relationship with the customer. Agents can give out all information needed to draw in the seller. They do need to be careful with this tool; they do not want to put their self out of a job. They want to list just enough information, but not too much so the interested person will still need the agent. This kind of free advertisement allows the agents to reach thousands of people. This is all at the users fingertips. They are also advertising homes on the internet on the realtor’s website. Users are able to see what a home is like and even take a virtual tour-all from the comfort of his or her home. Business communication is always evolving and will continue to change and adapt to our needs and wants. If we are able to work with someone across the world from the comfort of our own homes, then we are able to reach more people and possibly get even more business. A business that is global is more likely to draw in more business from all over the world, more than our local businesses. Being able to adapt to these changes will ensure that the strong will survive. If a business is unable to adapt, they will be put out by businesses that can change and adapt.