To_Study_How_Food_Advertisements_Influenced_the_Teenagers_to_Buy_Unhealthy_Food.

A television advertisement or television commercial is a span of television programming produced and paid for by an organization that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes as well as program-length infomercials. Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television advertisements upon the viewing public has been so successful and so pervasive. Food advertisement is one of the types of the advertisement, Food Company always using television advertisement to pursuit the consumer to buy their food. From a lot of the food advertisement, most of them are fast food, and their main target audience re the teenagers and children. As we know most of the fast food menu are not good for our health. It is because most of their ingredient are unhealthy and high in fat, sugar, calories, salt and low in nutrients, and can drive us to obesity. Sometimes the marketers are very good by using the teenager and children as their main target. It is because compared to the adult, the teenagers and children are easier to pursuit and children and teenagers today have more purchasing power, they are the consumers of tomorrow, and because they do influence their parents on purchases it opens a whole new audience for marketers. Children are much more vocal than they used to be and they are not afraid to speak up when they want something. Background of study Nowadays, there are a lot of food advertisements in the television commercial, especially fast food advertisement. And the main target markets are the teenagers. Furthermore, most of the food advertisements are unhealthy for the teenagers. So this research has been made to study about how food advertisement influenced the children to buy unhealthy food. The problem is sometimes the teenagers didn’t aware for their everyday meal. They will eat something they think delicious without know are the food they ate are healthy or unhealthy food. This research study about how food advertisements influenced teenagers to by unhealthy fast food and to observe what type of food advertisement that influences the teenagers. Besides that it will educate the audience and the teenagers about the awareness of food advertisement.