The_Body_Shop_Csr

“The Body Shop®” which is also known as The Body Shop International plc; is the second largest cosmetic franchise in the world. Currently, they are operating with over 2400 stores in 61 different countries all over the world. Since Anita Roddick began her extraordinary journey, “The Body Shop®” has passed 30 glorious years with pioneering a simple business idea that "Businesses Have The Power to Do Good" which led to the birth of the original, ethical cosmetics company. This immense sustainability and success of “The Body Shop®” has only been possible because of their single Honest Mission Statement. “There is only one way to beautiful — Nature's Way” “The Body Shop®” does not claim its products are 'all-natural', but "inspired by nature". Each and every “The Body Shop®” products have such ingredient within them which are highly chemical-avoided and nature inspired. “The Body Shop®” has been operating based on some missions which are described in the following section. Business Mission “The Body Shop®” operates on the belief that business has every potential to make the right kind of difference to the society as well as the world. Their principles highly encourage the customers around the world to become “activist”, simply by choosing from their huge range of products. The owner Anita Roddick demands “activism” as one of their product ingredients. Product Mission Constantly sought out wonderful natural ingredients from every corner of the world and bring the customers the right product that enhances consumers’ natural beauty and while doing all these, “The Body Shop®” also strives to protect the environment and people live within it. Social Mission To operate the business operation in such a way that improves the quality of life for all the stakeholders related to it including employees, society, suppliers and so on. CSR at “The Body Shop®” "The Body Shop®" is very much active in the CSR sector. According to them, sustainable profit can only be gained while taking care of the whole society; otherwise an enduring profit cant be earned. Activate Self Esteem "The Body Shop®" has five kinds of CSR activities Against Animal Testing CSR At The Body Shop® Support Community Trade Protecting the Planet Defend Human Rights Activate Self-Esteem Unlike everyone, "The Body Shop®" never sells propagandas to customers in order to gain sales. They promote their products based on what it exactly contains. They never confuse the consumers with any false or exaggerated information. To "The Body Shop®" being beautiful is not just beautifying one’s skin but it also includes beautifying the quality of life because, that’s when one can be called beautiful in true sense. And this attitude works at every sector of "The Body Shop®". "The Body Shop®" has been working all this time to create the sense of self-esteem within every one which includes- Stop Sex Trafficking of Children and Young People- “ECPAT and Somaly Mam Foundation” An estimated number of 1.8 million children are trafficked for sex in virtually every country all around the globe. "The Body Shop®" in collaboration with ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes) and “Somaly Mam” foundation worked together to raise money and awareness against this filthy crime. All proceeds from their two of the most admired products “Soft Hands Kind Heart Hand Cream” and “Bag for Life” go directly into these two foundations. So, the consumers who purchase these products are getting directly involved in this humanitarian job. Stop Violence in the Home- “Stop Violence in the Home” According to different research revelation, at least 1 of every 3 woman is abused in her lifetime. These abuses include beating, coercion for sex and so on. Surprisingly, most of these abuses are done by the women’s family members or someone known to her. To stop this situation from proceeding, "The Body Shop®" has created a campaign called “Stop Violence in the Home” 10 years ago to inspire their stakeholders to raise their voice against domestic violence. The campaign is objected towards raising awareness and generating funds for those who already fall victim to this. Luxurious Marula Oil- “Endafano Women’s Cooperative” "The Body Shop®" lip colors and most of the products from the make-up line are created from or catalyzed by Marula oil from Namibia. While collecting this; "The Body Shop®" is accommodating jobs to over 4800 women worker by working together with their supplier, women-owned and operated “Endafano Women’s Cooperative”. "The Body Shop®" is not only accommodating jobs to those thousands of women but also ensuring fair income and a great sense of independence for having their own identity in the community. Say Yes to Safe Sex- “Staying Alive Foundation” "The Body Shop®" is working jointly with MTV to run different campaigns to promote Safe Sex with a view to raise awareness against HIV. Approximately $5 earned from every single lip butter sales goes directly into their Staying Alive Foundation to promote Safe Sex. Against Animal Testing "The Body Shop®" strictly opposes testing products on animals. They also run campaigns to bring about a ban imposition upon animal testing. As a part of these campaigns they have Pioneering Cruelty-Free Musk Most of the beauty products producing companies collect their musk from deer. "The Body Shop®" considers this activity as really cruel and they avoid this in their production. That’s why they try to produce their white musk® from a cruelty free-alternative i.e. their popular fragrances around the globe. Moreover, they started-off using fragrances collected from community trade programme. life-saving soap Now days, everything starting from margarine to glycerin soaps contain palm oil. This palm oil is collected from deforesting thousands of palm trees. However, things in “The Body Shop®” are way different. The palm oil they use in their soap is only collected from sustainable sources of Columbia. Because, something as small as soap can also make a difference. The Body Shop® was one of the first retailers to join The Roundtable on Sustainable Palm Oil, which is pioneering international efforts to make palm production less environmentally destructive. Community Trade "The Body Shop®" forges deep and long lasting relationships, rewarding their suppliers with good trade deals. Their community trade includes Polyneisan Wisdom: The Farmer's Tale Through community trade program "The Body Shop®" is maintaining a network of over 200 certified expert farmers. Doing so, they ensure the maximum quality ingredients to be used later in their products. Ghanaian Gold "The Body Shop®" is running a fair trade co-operative with over 30,000 small-scale farmers in Ghana. The money made by the co-operative enables them to support their own life efficiently. Hand Crafted Accessories "The Body Shop®" is also running their community trade programme in India for supporting Hand-Craft industry Guatemalan Aloe Vera Through a community trade program, "The Body Shop®" is supporting farmers living in very rural zone of Guatemala which is at the same time ensuring the production of high quality Aloe Vera. Protect Our Planet Being a green retailer is deep down inside the DNA of "The Body Shop®" DNA. As a part of their Planet Protection plan they are operating Heroic Hemp "The Body Shop®" encourages the plantation of Hemp plant which has rarely any natural predators and that requires very little fertilizers to grow. Moreover, its deep roots protects soil from erosion and improves the condition of the soil. Bag for Life The cotton bags sold by "The Body Shop®" are re-usable which are produced without any harmful pesticides. They are manufactured by the community trade partners back in India, “Teddy Ecports”. $2 from each sale of the bags is donated to “Somaly Mam Foundation”. Defend Human Rights For years, "The Body Shop®" has stood up to protect and defend human rights. They have run several campaigns in almost hundreds of nations. All these they have done; are objected towards just a single objective- Making the World Beautiful because they believes Beauty is something not only as it looks, it’s also as it feels. * CSR of "The Body Shop®" in Carroll’s four-part model of Corporate Social Responsibility Responsibilities | CSR Activities | Desired By The Society Philanthropic Responsibilities | * Promoting Safe Sex * Polyneisan Wisdom: The Farmer's Tale * Heroic Hemp | Expected By The Society Ethical Responsibilities | * Luxurious Marula Oil * Pioneering Cruelty-Free Musk * life-saving soap * Ghanaian Gold * Hand Crafted Accessories * Guatemalan Aloe Vera | Required By The Society Legal Responsibilities | * Stop Sex Trafficking of Children and Young People * Stop Violence in the Home * Bag for Life | Required By The Society Econimic Responsibilities | * Continuously Working for Sustainable Profit * Fair pay for suppliers, workers * fair price |