Television_Commercial_Schedule

Print Advertisement Production schedule – GHD Hair Straightener. Advertisement for GHD hair stylers features Singer Katy Perry who is known for repopularising 1950s hairstyles. Katy is shot in glamorous 1950s attire in a retro bedroom setting. By-line “Sleeping beauty woke up in the fifties when locks were as glamorous as the frocks” advertises the limited edition ‘iconic eras’ range of GHD styler sets with styler and bag. Action | Key Players | Weeks | Concept Phase | | Total: 7 weeks | Client Brief received by agency, Creative brief developed for creative team. | Client, Client services, Strategic Planner, Creative Director | 1 | Creative Development, Initial concept constructed, Contract Katy Perry for advertisement. | Creative Team: Writer, Art director, Talent Booker. | 2 | Presentation of initial concepts to client, Subsequent revision. | Client, Client services, Creative team | 2 | Concept testing, Present revised concept to client for approval. | Creative Team, Client, Client services, Creative director. | 2 | Pre-Production Phase | | Total: 5 weeks | Pre Production Organisation;-Hire Photographer-Hire Producer & production company.-Source availability of hiring Katy Perry as model.-Hire space for shooting -Design and construct 1950s themed set-Select and hire wardrobing. | Creative Team, Producer, Set designer, Talent booker, Location booker. | 4 | Pre Production Meeting and final sign off | Client, Client services, Creative team, Photographer, Producer. | 1 | Production Phase | | Total: 1 week | Shooting. | Producer, Photographer, Talent, Creative team, Production company | 1 | Post Production Phase | | Total: 3 weeks | Digital editing of image | Producer, Editor, Artistic Director. | 1 | Presentation of rough copy | Client, Client services, Creative team, Producer. | 1 | Finalisation, Printing, Copying and distribution. | Creative team, Producer. | 1 | Concept Phase: 44% Time allocated for development and refining of concept extended to allow for potential complexities involved in planning an advertisement around a celebrity such as Katy Perry, and to allow for concept testing to gauge public response to her portrayal and involvement in advertisement. Pre Production Phase: 31% Slightly extended time for pre production organisation in anticipation of any potential difficulties encountered in working around talents schedule. Production Phase: 6% Shooting should realistically take 1 day. No problems anticipated as shooting will take place indoors. Post Production Phase: 19% Minimal editing required for advertisement, Text and logo to be added, some digital refining of image may be required. Pending approval of client, Postproduction process may conclude sooner than time allowed. Television Advertisement Production Schedule - Tourism Australia http://www.youtube.com/watch'v=hmxfqP401N4 This tourism Australia advertisement features scenes shots from all around Australia, including urban and natural environments, which demonstrate the uniqueness of Australia. The advertisement features a song with each line sung by a different Australian (or different Australians) in a different environment, with the main theme of the campaign “There’s nothing like Australia” repeated throughout the advertisement. Action | Key Players | Weeks | Concept Phase | | Total: 7 weeks | Client Brief received by agency, Creative brief developed for creative team. | Client, Client services, Strategic Planner, Creative Director | 1 | Creative development, Initial concept constructed. | Creative Team: Writer, Art director | 3 | Presentation of Initial Proposal, Revision. | Client, Client services, Creative team, Creative director. | 2 | Final presentation of concept, approval and sign off. | Client, Client services, Creative team, Creative director. | 1 | Pre Production Phase | | Total: 6 weeks | Pre Production organisation:-Hire Production company, Director & Producer. -Select & hire cast-Select locations for filming, Hire or gain clearance for those locations if needed.-Logistics and organisation needed to transport cast and crew to all locations | Production Company, Production company producer, Director, Agency producer, Creative Team, Casting agency. | 5 | Pre Production Meeting & Final sign off. | Client, Client services, Creative team, Creative Director, Production company producer, Agency producer, Director. | 1 | Production Phase | | Total: 3 weeks | Shooting. | Production company, Director, Production company Producer, Agency Producer, Cast, Creative team. | 3 | Post Production Phase | | Total: 4 weeks | Editing of footage, Studio recording of jingle, dubbing, Final scene created and implemented. | Agency producer, Creative team, Cast (or other recording professionals if same people are not used for audio), Audio technician. | 2 | Presentation of rough copy | Client, Client services, Creative team, Creative director, Agency producer. | 1 | Finalise TVC, Copying, Shipping. | Producer, Creative team. | 1 | *As this advertisement is a project of the Australian government department of tourism, it is likely that government representatives may have been present during development and production of this advertisement, despite their presence not being mandatory. As such a government presence has not been listed in key players. **Due to the relative importance of this advertisement the agencies creative director would have been likely to be more involved at all stages of this advertisements production. Concept Phase: 35% This commercial has a large intended scope and target audience; as such more time was allocated to the creative development to accommodate this. Creative team have also been tasked with creating an advertisement that is much longer than standard advertisements. Pre Production Phase: 30% The agency would be required to select a large cast and many locations. More time for pre production organisation has been allotted in anticipation of gaining permission to film in so many locations, and organising the logistics of then doing so. Production Phase: 15% As filming must take place in many different and distant locations, many of which are outdoor locations, 3 weeks total has been provided for filming. Post Production Phase: 20% Minimal editing of film required but audio component must be recorded in studio and dubbed over. Extra time has been afforded as each member of cast (or equivalent) must be recorded and implemented separately.