Sustainable_Office

Introduction The year is 2012, it is a fast paced world, everyone wants something done, and wants it done NOW, and the boom of the internet and Information Technology a lot of the basics we used to rely on in our daily life have changed almost everything in our lives has become digitalized, One major part of these changes is the way we communicate and how jobs are done. People spend most of their days online in one way or another, being online doesn’t only mean sitting on your desktop anymore, you are sending emails while walking to work, you check your check your Facebook while lying in bed, you are on Skype with your family while in the metro. The engines of change Internet search engines have changed the way people learn about each other and the world, and have forever altered the business landscape by increasing competition and creating new opportunities and challenges. Most of that information and communications were accessible only to the informed few. People became needy, and that called for new tools to help them achieve that, and research tools became accessible by everyone who wants to look for something, Researchers now can gather data by the time a guy finishes his lunch break. We all should thank Search engines for making our lives easier. To the extent it even changed our vocabulary, Schools and universities use and force their students to use the internet for their researches; other way students’ lives would have been hell. Millions of documentations are available in cyber space. We are not anonymous anymore, people’s lives are accessed daily by thousands of users, whether we like it or not. You are online means you are exposed. these days when someone is asking about something you don’t know, we say “Google it”, no one says look it up anymore. “If your page is not indexed by Google, your page does not exist on the Web” (Olsen, 2009) Another important issue has raised, Sustainability in the workplace online. That doesn’t only mean that green is the way to go, we should make changes around us, Positive changes that have good effect on the business. It became one of the essential marketing methods that companies use. Major companies have a special dedicated department for its online marketing campaigns. Companies targeted audience isn’t anymore a certain country or a specific nation, the world became a small village. Consumers became smarter and more aware of its needs and aren’t easily fooled, that’s why search engines became more aggressive, with their surveys, their data collection, the way they monitor everybody’s online activities. (Roy, 2011) Today’s technologies have changed our lives, socially and economically whether the effect was good or bad. We can’t deny that this depends majorly on the people’s choice. Bibliography Conn, A. (2010). Introduction to Sustainability in the Workplace Online. Olsen, S. (2009). Does search engine's power threaten web's independence. Roy, J. C. (2011). Impact of Search Engines on Page Popularity.