Strategy

UNIVERSITY OF NAIROBI SCHOOL OF BUSINESS DEPARTMENT OF BUSINESS ADMINISTRATION DSM 601: Strategic Management MBA Programme Course Syllabus January – April, 2010 COURSE OBJECTIVES This course is intended to provide the student with an exposition to the concept of strategy, the process of strategy formulation and strategy implementation. At the end of the course, students will thoroughly understand and appreciate the process and value of strategic management. A key requirement of the course will be application of strategic management to organizations in Kenya. TEACHING METHOD The course will be taught by way of lectures, assigned readings, class presentations and discussions. Students will be expected to complete regular readings as well as written assignments. Active student participation (discussions) during lectures will be required. ASSESSMENT Final examination 50% Midterm examination 30% Individual assignments 10% Group Assignment 10% COURSE CONTENT I. Introducing Strategy and Strategic Management 1. Introduction/External Environment 2. The Concept of Strategy 3. The Strategic Management Process II. Strategy Formulation 4. Strategic Direction • Vision, Mission, Values 5. Strategic Analysis: External Analysis 6. Strategic Analysis: Industry, Competitors, Customers 7. Strategic Analysis: Internal Analysis 8. Formulating Objectives 9. Strategic Choice III. Strategy Implementation 10. Implementation Process 11. Strategy Evaluation (Strategic Control) REQUIRED TEXT 1. Pearce, J. A. & Robinson, R. B. (2007): Strategic Management: Formulation, Implementation and Control. McGraw-Hill, 10th Edition. 2. Johnson G., Scholes K. & Whittington R. (2008): Exploring Corporate Strategy, FT- Prentice Hall, 8th Edition. OTHERS 1. Thomson A., Strickland A. & Gamble J. (2007): Crafting and Executing Strategy: Text and Reading, McGraw-Hill/Irwin, 15th Edition. 2. Porter, M. (1980): Competitive Strategy: Techniques for Analyzing Industries and Competitors. The Free Press. 3. Andrews, K. R. (1987): The Concept of Corporate Strategy. Homewood, Illinois, Dow Jones – Irwin. 4. Ansoff, H. I (1987): The Concept of Corporate Strategy. Penguin Books. 5. Business Journals and Related Material • Strategic Management Journal • Long Range Planning • Journal of Business Strategy • Journal of General Management • Harvard Business Review • Nairobi Journal of Management • The Accountant (ICPAK) • Professional Management (ICPS) • Sokoni (MSK) • Business Columns of Local Dailies