Strategic_Plan

Kudler Fine Foods Strategic Plan Draft Vision Kudler Fine Foods will be the premiere gourmet grocery chain with stores in California, New York, Washington, and Miami. Kudler will establish an electronic commerce presence on the worldwide web allowing Kudler to reach national and international customers looking for the very best in service, gourmet foods, and cooking utensils. Mission statement In an effort to provide a clear organizational mission for employees and management, a refined mission statement has been created. The new mission sets the standard for excellence in gourmet food, customer service, and employee satisfaction. This new mission will lead to customer loyalty and a measurably greater return on investment. The updated mission statement should define what Kudler Fine Foods is, how Kudler Fine Foods will provide the best gourmet and culinary experience for the discriminating palate, and the direction Kudler will like to take into the future.  “Kudler Fine Foods will provide the best in gourmet and culinary experiences for customers with discriminating tastes in haute cuisine. Focusing on national and international growth and quality Kudler will set the standard for excellence in service and fine foods.” Company Values Kudler Fine Foods is dedicated to the highest ethical standards. Kudler will treat customers, suppliers, investors and employees with honesty, fairness, and respect. Kudler Fine Foods will act responsibly in all environments and communities it serves. All of Kudler Fine Foods business and social activities will be conducted at these standards. Objectives Kudler Fine food’s objective is to expand into new markets within five years (new locations such as Carlsbad in southern California and the San Francisco area) and grow in size (gain new customers, increase profit of average sale, increase repeat business). Kudler’s ultimate goal is to compete in high-end communities such as Scottsdale Arizona; Naples, Florida; and Greenwich, Connecticut. Reaching even more cities via means of an e-commerce will expand Kudler’s influence to national and international markets. SWOT Analysis and Strategies to Attain Stated Objectives Understanding the strengths, weaknesses, opportunities, and threats that Kudler Fine Foods faces is the first step in creating a strategic plan for the implementation of the company’s mission and vision. Strategy must take into consideration all aspects of SWOT analysis, company vision, mission, and values. In writing strategies, Kudler will build on it’s strengths to capitalize on opportunities and resolve weaknesses in order to mitigate threats. The strategic plan will consider new dimensions revealed by vision, and mission. These strategies will cover diversification, acquisition plans, and product, and market development. Functional areas also can be related to finance, marketing, management, and operations. Goals The goals of Kudler Fine Foods should be specific, quantifiable, realistic, achievable and have specific time schedule. The implementation of the strategic plan will align with company goals. These goals should relate to market size and share, products, profitability, finances, and other factors that will affect Kudler. Implementation of the Key Strategies The strategic plan is meaningless if implementation of the plan is not part of the process. When implementing a plan key strategies need to be considered. These strategies include and must consider resources, time frames, and budgets. When Kudler reviews these areas they will examine who, what, where, when, and how these areas affect and are affected by this plan. References Pearce, J.A., & Robinson, R.B. (2009). Strategic Management: Formulation, Implementation, and Control (11th ed.). McGraw-Hill Strategic Planning Outline retrieved from http://web.clarion.edu/SBDC/Knowledge/StrategicPlanningOutline.pdf Ruocco, Paul, & Proctor, Tony. (1994). Strategic planning in practice: A creative approach. Marketing Intelligence & Planning, 12(9), 24. Retrieved July 22, 2010, from ABI/INFORM Global. [Move the period to follow the citation] (Document ID: 4709099). Tarnow, Eugen  (1997). A recipe for mission and vision statements. Journal of Marketing Practice, 3(] 3), 184-189.  Retrieved July 27, 2010, from ABI/INFORM Global (Document ID: 124627521).