Strategic_Plan_Update_Kudler_Fine_Foods

Strategic Plan Update University of Phoenix STR581 Strategic Management and Implementation Strategic Plan Update The purpose of this paper is to provide a strategic plan update for the Kudler Fine Foods organization. The strategic plan update will include a revised organization mission, vision and values statement for the Kudler Fine Foods organization. Strategic plan Kudler’s updated strategic plan is to expand its services and increase efficiency. Kudler has a main focus on the customer because Kudler knows that customers are the backbone of the business. Kathy Kudler knows where she wants to take the company. According to Tsiros and Heilman (2005), a food business has to rely on the expiration dates on food and produce to have an effective promotional strategy. Because Kudler advertises that they only sell the finest and freshest products, she respects the expiration dates of the food and produce she offers. Mission Statement The definition of a mission statement is the organization's purpose and primary objectives. The purpose of the mission statement is to define the key measure or measures of the organization’s success. If the mission statement is good, it provides strategic vision and direction for the company by using goals and objectives. The mission of Kudler Fine Foods is to provide finest selection of their foods and wines. The purpose of the mission statement is ensure that Kudler provides the best food and beverage value that they can find anywhere as well as to provide the company with the information required for informed buying decisions. Vision Statement The definition of a vision statement is the purpose of the organization in terms of the values of the organization. The vision statement gives direction about how employees are expected to behave and inspires them to give their best. When the vision statement is communicated to customers, customers understand why they should work with the organization. Kudler’s vision statement is to provide friendly, helpful services, quality products, and competitive prices. The vision statement of the company reflects that it wants to spring up as a premier gourmet food market for customers. Value Statement The purpose of a value statement is to express the core beliefs of a company. The value statement should identify and connect with the consumer intimately as well as provide the employees with the priorities and goals of the company. Value statements are grounded in values and define how people want to behave with each other in the company. The value statement is an indication of how the organization values customers, suppliers, and the internal community. Kudler’s value statement is about the policies and procedures that they focus on employee’s well being and fairness. Their priority is customer satisfaction and Kudler provides tool to keep the employees motivated. Reference Tsiros, M., & Heilman, C. (2005, April). The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories. Journal of Marketing, 69(2), 114-129.