Strategic_Plan_Update_–_Draft_I

Running head: STRATEGIC PLAN UPDATE – DRAFT I Individual Assignment: Strategic Plan Update—Draft I YOUR NAME STR/581 DATE NAME OF PROFESSOR Individual Assignment: Strategic Plan Update—Draft I Mission Statement The purpose of a mission statement is essentially to explain the underlying rationale for a company’s existence, and at the same time, inquire as to what a company’s function is in relation to how the company places itself within society (Pearce & Robinson, 2009). The mission statement is critical in that it expresses a company’s true identity and philosophy while establishing an image in which the general public will perceive. As such, it is important that the mission statement of Kudler Fine Foods emphasize the aforementioned premises. The previous mission statement of Kudler Fine reads as follows: “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (Kudler Fine Foods Web Site, 2007). A more appropriate mission statement for Kudler would be: “The mission of Kudler Fine Foods is to provide a large assortment of high quality and valuable foods and wines at the best possible prices with the assistance of a well tenured and obliging workforce in order to meet and exceed the expectations of its customers to make their shopping experience as enjoyable as possible”. Vision Statement A vision statement is one that explains the position in which a company wishes to be in within the company’s future (Pearce & Robinson, 2009). This kind of statement involves thinking strategically on a long-term level while establishing its intentions. For most companies, the vision involves growth or sustainment in regard to overall size, capacity, and input/output. The previous vision statement of Kudler Fine Foods reads as follows: “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine” (Kudler Fine Foods Web Site, 2007). A more appropriate vision statement for Kudler would be: “The vision of Kudler Fine Foods is to capitalize on its capacity to be profitable by offering the variety, quality, and prices on its food and wine products in order to continue its growth and become a leader within the industry and highly recognized by the people in which its serves”. Value Statement A value statement entails its values in terms of its social, cultural, and ethical responsibilities to its internal and external clients (Pearce & Robinson, 2009). The value statement is an expression of a company’s foundational priorities and the actions in which the company takes in this capacity. The previous value statement of Kudler Fine Foods reads as follows: “Kudler Fine Foods uses only the finest organic ingredients. Whenever possible, we purchase local produce from organic farmers. We use unbleached flour in our bakery goods and we don’t add unnecessary preservatives to our products. Food is rotated from the shelves on an ongoing basis. Those items that are still in “good” condition are donated to local homeless shelters and food kitchens” (Kudler Fine Foods Web Site, 2007). A more appropriate value statement for Kudler would be: “Kudler Fine Foods centers all of its actions in order to benefit its internal and external customers. Kudler prides themselves in its reliability, quality, commitment, and honesty while offering the best products while utilizing the finest ingredients. Kudler Fine Foods’ quality, customer service, cleanliness cannot be matched. Kudler Fine Foods maintains the highest degree of healthiness within its products in order to best serve all of its customers and the general public. Kudler Fine Foods continues to give back to the communities in which it serves in order to enhance the world we live in”. References Kudler Fine Foods Web Site (2007). Accessed March 7, 2010 from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Internet/KudlerPor t.htm Pearce, J. A., & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York: McGraw-Hill/Irwin.