Special_Event_Management

SYDNEY NEW YEAR’S EVE FIREWORKS BRIEF DESCRIPTION Sydney New Year’s Eve is the largest and most technologically advanced annual fireworks show in the world, also the celebration is Sydney’s biggest party and draw larger crowds than Paris, London, Berlin or New York with more than 1.5 million people watching from the Sydney Harbour foreshore. The event features aerial displays, a Harbour of Light Parade, 9.00am Family Fireworks, the Midnight Finale and the highly-anticipated Bridge Effect. New Year’s Eve is Sydney’s favorite time to party and celebrate our remarkable city with friends, family and visitors from all over the world. 2010 is the third and final year for Creative Director Rhoda Roberts and the first year for new Sydney New Year’s Eve Producer Di Henry.  Di and Rhoda and the rest of the Sydney New Year’s Eve team have been working for the past 15 months with the Sydney New Year’s Eve team on this year’s event. ORGANIZER OF SYDNEY NEW YEAR’S EVE FIREWORKS The City of Sydney Council is the official presenter of the Sydney New Year's Eve Fireworks. Sydney New Year's Eve is also proudly sponsored by 2DayFM, The Sydney Morning Herald, Sydney Harbour Foreshore Authority, Donate Life, Byte craft Entertainment, Roads & Traffic Authority, Royal Australian Navy, NSW Maritime, Sydney Opera House Trust, Royal Botanic Gardens and Domain Trust, Galliano, Coca-Cola Pty Ltd, Carlton & United Breweries, Philip Shaw Wines, Sydney Ports Corporation and Department of Environment, Climate Change and Water. Each year the City of Sydney appoints an official charity partner to Sydney New Year’s Eve.  They work with the charity partner to generate awareness of their valuable work or support their programs. Last year, we were proud to have the Australian Conservation Foundation as the official charity of 2009 Sydney New Year’s Eve. THEME OF THE NEW YEAR’S EVE FIREWORKS Every New Year’s Eve has different theme to display, this year the theme Awaken the Spirit will be projected onto the pylons of the Sydney Harbour Bridge in the 13 different languages of Sydney’s top migrant populations and tourist visitors. Arabic, Cantonese, French, Greek, Hindi, Italian, Korean, Russian, Samoan, Spanish, Dutch, Vietnamese and Swahili, all join English and the ancient Indigenous language to welcome in the New Year. New Year’s Eve is basically the same; it is a time of excitement and celebrates the new beginnings of every year. STAKEHOLDERS In this particular event of celebrating New Year’s Eve, the stakeholders can separate to internal stakeholders and external stakeholders. Internal stakeholders is basically about the staffs or employees in this special event, such as fireworks technicians, management of Sydney city council which is the official presenter of this event, creative director of the fireworks, producer of the previous fireworks, and security department. External stakeholders are sponsored, charity partners, suppliers, local community, government, public media and environmental authority. OBJECTIVES OF STAKEHOLDERS Different stakeholders have various objectives. For example technicians are the core staff in New Year’s Eve firework, they have to ensure the fireworks are properly design and according to this year’s theme. Management of Sydney city council is responsible for the whole event’s operating, they have to concern about everything in this event such as security and public transport, they design some places are forbidden for visitors to avoid any unnecessary accident. Environmental authorities ensure participants enjoying themselves in this firework without compromising the environment. Government’s objective by holding this special event to get all families and friends together to celebrate the start of the new decade with all hopes for a peaceful, prosperous and sustainable period for Sydney and the world. And government also aims to raise fund for WWF-AUSTRALIA, helping them to protect planet’s natural environment. References Abernethy, Mark, 2000, New Year’s Eve celebration at Sydney, Australia harbor. Retrieved Mar 20, 2011 from http://find.galegroup.com.ezp.lib.unimelb.edu.au/gtx/infomark.do'action=interpret&searchType=AdvancedSearchForm&type=retrieve&prodId=EAIM&docId=A58304549&source=null&version=1.0&userGroupName=unimelb&finalAuth=true Coholan, Kasey, 2010, New Year’s Eve: Sydney, Retrieved Mar 20, 2011 from http://app.search.lib.unimelb.edu.au/V/CIP89PHSL8CQI4375DFXUY6VETIR8FJS4UQ7RJDSQ26G8F7KVI-39392'func=meta-3&short-format=002&set_number=090583&set_entry=000001&format=999 PR Newswire, 2009, New York. Retrieved Mar 20, 2011 from http://cm8ek7zy3d.search.serialssolutions.com/'ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=news&rft.atitle=Sydney+New+Year%27s+Eve+Celebrations+-+the+Best+in+the+World&rft.jtitle=PR+newswire&rft.au=Anonymous&rft.date=2009-12-20&rft.externalDBID=PRN&rft.externalDocID=1925162601 The Sydney Morning Herald, 2010, New South Wales. Retrieved Mar 20, 2011 from http://www.smh.com.au/nsw/sydney-in-full-swing-for-new-years-eve-20101231-19bxa.html The Sydney Morning Herald, 2010, New South Wales. Retrieved Mar 20, 2011 from http://news.smh.com.au/breaking-news-national/fiery-waterfall-as-new-year-eve-highlight-20101229-199si.html