Sexuality_in_Today’S_Society

“A glimpse at the portrayal of modern women in U.S. advertising, fashion, television, music videos, and films further reveals a double- edge stereotype. On the one hand, we see the successful woman of the 21st century: the perfect wife/mother/career woman, the triumphant professional who leaps gracefully about the pages of fashion magazines. She is high- powered lawyer or surgeon that we commonly see on prime- time television, outgoing, bright, and assertive ( Newman).” The purpose of advertising is to convince people that the products that are being advertised are of use to them in one way or another. I think if people agree, they will go out and buy them. For many products it is possible to find some sort of a sexual connection. However, sexual connection is much easier to find for men than for women. Remember that men have minimal criteria for sexual desire; they are concerned with a woman's anatomy -- as long as a woman looks young enough and healthy, she is desirable to them. Men will also consider her beautiful, since to a male beautiful and sexually attractive are virtually synonymous. Advertisers often use sex to sell their products, and usually they use female models to associate the product whether it’s a cell phone, pantyhose or dish cleanser, with the sex act. In a Verizon ad, the text written in the phone, "I'm easy. Take me home. Turn me on."- refers to the Verizon phone service provided by phone, and the sexual willingness of the model. Both the woman and the phone are portrayed as objects that the potential buyer can acquire and use. For ads aimed at men, courtship and romance are not a primary approach. Instead, the approach is sex without any complications or difficulties. For example beer. According to demographics, men rather than women buy and drink the most beer. So therefore, it makes sense for most beer advertising to aim at men. With sex appeal the second strongest appeal, it makes sense to use it to make a certain beer more attractive to males. Five men are by a river, fishing. A crate of lobsters falls from the sky. The lobsters are followed by the Swedish bikini team, followed by cases of beer washing up on the shore. The bikini teams immediately join the men for fun and snuggling. This is not to imply that all beer commercials use sex to differentiate their products; many use self-esteem, personal enjoyment, or even altruism. Nonetheless, sex is a powerful and easy method of getting male attention and making their product desirable. This is not to imply that all beer commercials use sex to differentiate their products; many use self-esteem, personal enjoyment, or even altruism. I think the videos were very true to today’s society. Websites like “How to dominate Women” impact a lot. The internet is viewed daily by millions of people so putting an ad on there is one of the smartest things a girl could do. I think sites like that make men think that’s how many are woman in society are. Besides advertising, we learn what it means to be a women or man in our culture from the people that are around us all the time. Men are brought up in today’s world thinking to be masculine that you have to be manly, tough, never cry. “More often than not, intuitions incorporate masculine values- which is not surprising because, historically, men have developed, dominated, and interpreted most intuitions. Take completive sports, for example. Most of us would agree that to be successful, an athlete must be aggressive, strong, and powerful- attributes typically associated with masculinity. (Newman)”