Sample_Marketing_Plan

MARKETING PLAN OBJECTIVES 1a: Increase product awareness among the target audience by 50 percent in 3 years. 2b: Inform target audience about features and benefits of our product and its competitive advantage, leading to a 1% percent increase in sales within the first year. Leading to 2% over 3 years . 3c: Offer consistant good products and services. 4d: Move from many clients needing a wide array of products and services to specialization in gold corporate identity and accompanying advertising STRATEGY 1a: Pink graphic aims increase product awarness by 50% over 3 years by Self promotion in traditional and new innovative ways to show the customer what they can expect to receive form pink via pinks own advertising campaines. Examples: Skywriting, Gigantic Sand sculptures consisting of the pink logo, posters things that get the wider community talking and raise awareness about the potentials of good design and pinks abilitys to exicute it. 2b: @ Pink aims to capture 3% of the market within 3 years of business pink aims to achieve this by having close ties with local government business enterprise schemes. And has found opportunities to secure web links to and from the local business entry point website. Pink will also attend business entry point meetings held once a month to offer services to new business owners. And will canvas new business in person 3c:Pink aims to give customer satisfaction and sustaining via doing the basics well to make this possable forms services and products they would like how they found the experience of working with you can you offer more or less database information to make monthly checks easy you can see floors in your products and services this way. Incoming and out going check forms. Job forms quotes keep track of quote, date taken and deadline, deposit taken, scedualed meetings, customer id, job brief, Itemised billing forms, complimentary slips PRODUCT DESCRIPTIONS Corporate identity GOLD is a design service offered to Buisineses who have a budget upward of $3000.00 for their identity and accompanying advertising material. The most modern design techniques and papers are available for this service and premium customer service and support are offered. PINK graphic is a creative service. It develops a graphical image/identity for a business, which is then reciprocated over a range of business stationary and advertising. This service then implicates a range of tangible goods such as: Features • Logo creation (Full colour, Black and reversed, business naming, letterheads, business cards x 3, compliments slips and files ready for outdoor signage. • Safe storage of original files. • Ability to produce identity using full colour prosecess • Vast array of printing specials, metalics, emboss ,deboss, die cutting. • A wide variety of papers on offer enviomentally friendy and specialty. • All design work ready for print in 14 days. $45per hour 33.5hours per week in job leaves 1 day for accounting research advertising 45hourweek • Customised businesss meetings to suit your needs. • Fresh ideas fresh design for getting your message across. • Max earnig per annum $69000 23 jobs Benefits • Personalized service, pink can come to you giving you conenvience and saving you time. • Pink graphic will modify product features to suite your buisiness. • Pink graphic offers modern market orientated corporate design at a competive price. • Its not the modern corporate design that pink graphic offers that is its benefit. Its what the modern corporate identity will bring you, better sales, a smart looking business and greater potential to attract . What is needed for pink to offer gold service. Two weeks with no other jobs accepted within that period if only working a 45 hour week Avon graphics Printing beauro x 2 Ralie papers others sample library, customer service inquiry forms Corporate identity SIVER is a service offered to Buisineses who have budjet of around $1000.00 for their corporate identity Features • Logo creation 1 colour & reversed, letterheads, business card, compliments slip. • Safe storage of original files. • Ability to produce identity using 1colour or 2 colour • All design work ready for print in 7 days. $45 22 hours leaves • Customised businesss meetings to suit your needs. • Fresh ideas fresh design for getting your message across. • Fast turnover times without any compromise on product. • Maximum earnings Benefits • Personalized service, pink can come to you giving you conenvience and saving you time. • Pink graphic will modify product features to suite your buisiness. • Pink graphic offers modern market orientated corporate design at a competive price. What is needed for pink to offer silver service. 22 hours which allows another 10 hours design time for smaller projects and a further 10 hours for other areas in the business PRICING PROMOTION PLACE SALES FORCASTS ASSUMPTIONS PERFORMANCE MEASURES