Sales_Strategy

The 3Cs (company, customers, competitors) Introduction (Within their Vision & strategies they have incorporated the human element in recognizing the need and keeping customer confidence intact. They also have greatly relied on personal selling in this sense that the products which they make are customized to majority needs. Through this customers are allowed to be treated individually worldwide). Nokia in brief Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks. Structure Our organizational structure is designed to position us for a world where the mobile device, the Internet and and the computer are fusing together. Our Devices unit is responsible for developing and managing our portfolio of mobile devices, which we make for all major consumer segments. Services designs and develops Internet services that enrich the experience people have with their mobile devices and the web. Messaging, music, maps, media as well as Ovi developer tools are key focus areas as we continue to expand our services offering to consumers and create opportunities for developers and content providers. Solutions is responsible for driving Nokia's offering of solutions, where the mobile device, personalized services and content are integrated into a unique and compelling package for the consumer. The unit is tasked with concepting and creating such solutions. Markets manages our supply chains, sales channels, brand and marketing activities and is responsible for delivering our devices, services and solutions to the consumer. Corporate Development provides operational support to Devices, Services, Solutions and Markets, and is also responsible for exploring corporate strategic and future growth opportunities. Nokia Siemens Networks provides wireless and fixed network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers. NAVTEQ is a leading provider of comprehensive digital map data for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ's map data will be an important part of the Nokia Maps service that brings downloadable maps, voice-guided navigation and other context-aware web services to people's pockets. Vision and strategy Nokia will empower everyone to share and make the most of their life by offering irresistible personal experiences. March 2010 The convergence of the mobile, internet and PC are a reality. Consumers want complete solutions not just devices, and technology to be invisible. Consumer relationships are the new unit of value in this converged industry as consumers “consume” services as they are created. Our vision of the future “Connecting people” is now connecting people to what matters – whatever that means for each person – giving them the power to make the most of every moment, everywhere, any time. Connecting the “we” is more powerful than just the individual. That’s how Nokia is needed to help make the world a better place for everyone. Our strategy To do this we will become the leading provider of mobile solutions. Our solutions strategy leverages one of our greatest assets – a portfolio of outstanding devices, with unmatched scale and geographic reach. We couple them with smart services, integrated via an intuitive and seamless user experience. We differentiate these solutions offerings based on our in-depth consumer understanding, with a strong focus on social location (people and places). In a world where connecting people to what matters, empowers them to make the most of every moment. Our ambition is to become the leading provider of mobile solutions Production units Collaborations 3GPP – third generation partnership project Bluetooth SIG European telecommunication standards institute GSM association International telecommunication union The mobile industry processor interface alliance The world wide web consortium Java community process Global certification forum Trusted computing group 2007 facts and figures • Head office in Finland; R&D, production, sales, marketing activities around the world • World’s #1 manufacturer of mobile devices, with estimated 38% share of global device market in 2007 • Mobile device volumes 437 million units • Net sales EUR 51.1 billion • Operating profit EUR 8.0 billion • 112 262 employees at year end (including Nokia Siemens Networks) • Strong R&D presence in 10 countries • R&D investment EUR 5.6 billion • 30 415 employees in R&D (approximately 27% of workforce, including Nokia Siemens Networks) • Sales in more than 150 countries • Nokia devices available at approximately 350,000 points of sale • World’s 5th most valued brand (_Interbrand__, 2007_) #1 brand in Asia (_Synovate__ 2006 and 2007_), and #1 brand in Europe (_European Brand Institute, September 2007_). • World's number one supply chain (_AMR Research, 2007_) Nokia’s future As mobile usage grows in the world’s emerging markets, Nokia will continue to develop affordable mobile devices that can contribute to increased economic growth and quality of life. At the same time, mobile communications is converging with computing, digital imaging and the internet, making it possible for people to use handheld devices for filming video, listening to music, playing games, surfing the web and more. Nokia is shaping this converging industry, pushing it forward with cutting-edge products and the development of open standards. Nokia’s success story is built on constant innovation. Our very human technology is all about enhancing communication and exploring new ways to exchange information. That’s why Nokia will never stop finding new ways of connecting people. Mobile Era introduced by nokia Nordic network pioneers international mobile calling A new era for mobile phones began in 1981, with the launch of the Nordic Mobile Telephone (NMT) service. Initially spanning several Nordic countries, the service was the world’s first international cellular network. It was also the first to allow international roaming, and caught on fast both inside and outside Europe. Mobile explosion With the introduction of the NMT standard, the mobile phone industry began to expand rapidly. Nokia soon introduced the first car phones to the network. The Mobira 450 car phone came in 1982, followed by the portable in 1986. By this time the company was also providing base stations and switches for NMT network operators. Mobile phones go handheld in 1987 The original mobile phones were heavy, bulky and usually permanently installed in cars. Seal of approval Nokia’s mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail Gorbachev was pictured using a Cityman to make a call from Helsinki to his communications minister in Moscow. This led to the phone’s affectionate nickname of the "Gorba". {draw:frame} Nokia is a prime mover in digital standards It was an appropriate choice. From the start, Nokia was one of the key developers of GSM technology. Its expertise in the new standard, coupled with the deregulation of European telecommunications markets in the 1980s and 1990s, was to be the cornerstone of its international success. What is GSM' The Global System for Mobile communications (GSM) was adopted in 1987 as the European standard for digital mobile technology. This second generation mobile technology could carry data as well as voice traffic. GSM’s high-quality voice calls, easy international roaming and support for new services like text messaging (SMS) laid the foundations for a worldwide boom in mobile phone use. Nokia was in the vanguard of GSM’s development, delivering its first GSM network to the Finnish company Radiolinja in 1989. Nokia launched its first digital handheld GSM phone, the Nokia 1011, in 1992. By the end of the 1990s, Nokia had supplied GSM systems to more than 90 operators all over the world. Did you know' Nokia was the first manufacturer to make a series of handheld portable phones for all major digital standards, including TDMA, PCN and Japan Digital, as well as GSM. {draw:frame} Merger paves the way for Nokia’s future as a global corporation The merger of three companies created Nokia Corporation. These were: Nokia Ab Finnish Cable Works Finnish Rubber Works The companies, which had been jointly owned since 1922, officially merged in 1967. At the time, Nokia Ab was the smallest of the three. The new Nokia Corporation had five businesses: rubber cable forestry electronics power generation Fact and figures The wireless penetration rate is still low at approximately 60% in 2009, and it is expected that the country’s wireless market will continue to show strong growth. The forecast says that total mobile subscribers in Pakistan will increase from 96 million in 2009 to 134.8 million in 2014. So, we might touch 100 million by 2010 end. Telecom industry in Pakistan attracted $9 billion foreign investment in the last three years, and another $ 4 billion are expected during the next 3 to 4 years. Around 1.5 million new subscribers are being added each month. According to some analysts, the mobile phone industry has reached its take-off level and has entered a new phase where investors are keen to invest and subscribers are happy to avail quality services at reasonably competitive prices. Much of this credit goes to the telecom regulator that has created a conductive, and investor and user friendly regime in Pakistan. The four major companies Mobilink, Telenor, Ufone and Warid have earned better market share during the last fiscal year. These days, the cellular operators are spending huge amounts on advertisement campaigns to introduce different packages for their customers with different tariff packages and incentives. œAssuming that future cellular coverage reaches 95% of all urban population and 30% of_ rural population and taking into account the relative geography and population density _of each Province, there is a potential demand of approximately 25 million cellular Mobile industry has become one of the major revenue sources for the government with approx. Rs 79.3 billion collected during 2007-08. Pakistan is among the five dynamic economies of developing Asia in terms of increased penetration of mobile phones, internet and broadband says the Information Economy Report, 2009 published by the United Nations Conference on Trade and Development (UNCTAD). Expect the mobile phone to further its hold over our lives. 2010 will see it being used for micro-lending, micro-payments, reporting violence and human rights abuses and crowd-sourcing crisis information. It will also become the default charity tool. For a while now, we’ve been able to leverage the immediacy of being able to donate instantly to a cause through SMS text to give campaigns. Expect NGOs to further improve these platforms in 2010, allowing you to donate instantly. The mobile Web is also starting to emerge in Pakistan as a low-cost way to deliver simple mobile applications to a range of devices. Expect more financial institutions to take initiatives in this field and more consumer oriented ventures such as music platforms to be announced this year. The next big thing in mobile however will be location based social networks (marriage of mobile and social networks) and real time web – also known as cloud computing. We’re expecting some company to announce a venture in this field this year. Global mobile phone sales rose 10 percent year over year and 11.3 percent last quarter according to two research firms, Strategy Analytics and IDC. Strategy Analytics said global handset shipments reached 324 million units last quarter, which represented a 10 percent gain over the same quarter in 2008. Nokia, Samsung, and LG held the top spots in global market share during the quarter, with Samsung creeping up on Nokia's 39.8 percent market share. Strategy Analytics found that Samsung shipped 69 million phones globally in Q4, a company record that was up 31 percent over the year before quarter. Likewise, and not surprisingly, Apple shipped a record 8.7 million iPhones during the fourth quarter and grabbed a 2.7 percent hold of the global phone market. Motorola said yesterday that it estimates it holds a 3.7 percent share of the global phone market. Research firm IDC offered a similar outlook on the global market by stating that phone sales grew 11.3 percent in the fourth quarter. It said vendors sold 1.13 billion phones worldwide during the year, which was down 5.2 percent from 2008. Despite a flat market in Asia and a decreasing one in Latin America, sales in North America and Western Europe increased year over year. The firm also listed Nokia, Samsung, and LG as the market leaders with Nokia maintaining a 38.7 percent market share, Samsung a 17.1 percent share, and LG with an 8.8 percent share. The report said Motorola and Sony Ericsson lost market share. Industry’s Analysis (Introduction) THERE are clear indications that the mobile phone industry has peaked off its boom in the world and that its climb-down has already begun. In most countries, it is experiencing a massive slowdown in sales, faster than expected. Pakistan too has begun to suffer a similar decline but here it is the domestic factors more than the impact of the global crisis that are contributing to the downturn. Only a few months ago, the leading companies were sure to escape the effects of global recession for they thought billions of people in the developing countries still have no cellular phone and hence there existed a vast untapped market. Corporate leaders and manufacturers had hoped that a strong appetite in the Third World would help them overcome a slump in Europe and the US. Such optimism proved short-lived after the US media revealed last week that the industry’s performance in the fourth quarter of 2008 has been ‘disastrous’ and that millions of handsets are likely to remain unsold in the weeks ahead. And even Nokia, the worldwide favourite enjoying 40 per cent share of the global market, is ‘suffering the humiliation of downgrades,’ according to BusinessWeek. The shares of the global giant lost nearly a third of their value in the stock market trading but it has managed to keep its profitability on track. In Pakistan, the total number of subscribers which had touched an all-time high figure of 90.52 million in October 2008, according to the data released by Pakistan Telecom Authority, dropped to 89.9 million in December, showing a 0.7 per cent decline in the last two months. The main reason is that imports of handsets have registered a 70 per cent decline in the July-December period of 2008 when only 1.788 million sets were imported compared to 5.924 million in the corresponding period last year. The drop is attributed by the industry to Rs500 customs duty per set imposed in the last budget and a regulatory duty of Rs250 introduced in August. These duties are intended to raise more revenue to meet the IMF-dictated revenue target. The huge shortfall is, however, stated to being met through increased smuggling but the prices have, of course, soared. The sales are down even in the markets such as China which has seen explosive growth for years and its subscribers have gone up to 650 million. In India, which is the second biggest market after China, there are 300 million subscribers. There is a consensus in the western market that one of the worst slumps is under way and that 2009 will see at least one per cent decline in global handset sales which may be revised to five per cent any time in the year. In October 2008, shipments of mobile phones in Japan fell by 57.8 per cent, compared to shipments in October 2007. Only 1.08 million units were shipped which is the lowest ever number. There is little demand for new handsets or replacements because the domestic market is saturated. In Europe and the US, the cellulor phone growth has been slowing for years because practically everybody has a mobile phone. In fact, the western countrie have more mobile phones than people. According to Eurostat, Luxembourg had the highest mobile phone penetration rate at 158 per 100 people. In Hong Kong the penetration rate reached 139.8 per cent of the population in July 2007. Over 50 countries have penetration rates higher than that of the population. Between the 1980s and the 2000s, the mobile phone underwent a great transformation. From being an expensive item used by the business elite, it became a personal communications tool for the general population. In most countries, mobile phones outnumber land-line phones. Some countries have also discovered an emergency response function of this instrument. The Finnish government decided in 2005 that the fastest way to warn citizens of disasters was the mobile phone network. In Japan, mobile phone companies provide immediate notification of earthquakes and other natural disasters to their customers free of charge. In the event of an emergency, disaster response crews can locate trapped or injured people using the signals from their mobile phones. A developing country market is different. It is essentially a market of cheaper models for common citizens and the magic instrument has played a great role in improving business prospects of a variety of artisans, semi-skilled workers and small traders. According to PTA, mobile phone user base started shrinking in Pakistan two months ago, posting a negative growth. About 0.618 million subscribers have become inactive by stopping use of their phones. In fact, the leading five companies have squeezed most of the market in the big cities – keeping more than one set is not yet in vogue here – and now the challenge before them lies in capturing the untapped market in small towns and rural areas where a mobile phone may work wonders for those living or working at long distances. The mobile phone teledensity or penetration which had reached 56.20 in November has come down to 55.80 by the end of December as the downturn began. Still, it means that about half of the population may be possessing the phone. The PTA data shows that Mobilink remains the leading company with 28.47 million subscribers but there is a cut-throat competition for the second position between Telenor and Ufone, the former with 19.38 million subscribers having a slight edge over the latter, having 19.30 million users, in December. However, in August this year, Ufone was ahead of Telenor with 18.6 million subscribers against the latter’s 18.3 million. And 16.91 million people are using the service of the UAE-based Warid at present. Chinese mobile phone company, Zhong, a new entrant, has built a subscriber base of 5.5 million in the country so far. The major reason attributed by the industry for shrinking of the subscriber-base is, of course, imposition of high taxes. A mobile user has to pay almost 31 per cent in terms of taxes/service charges which is at least 14 per cent higher than any where in the world. Now every customer has to pay Rs5 more in terms of service charges to the mobile phone company on every recharge of Rs100. However, the stiff competition has compelled some companies to lower their call rates and offer attractive packages to maintain their profitability rates. The telecom sector was a major recipient of foreign direct investment (FDI) at $5.6 billion during the last five years and in 2007-08 it was estimated at $3.1 billion. However, their future investments and promotional plans would depend on what direction their parent companies take to fight the effects of the global recession Industry of Mobile Phones is one of the leading industry of Pakistan. Mobile Phone companies and manufacturers are investing with their potential into this market under Pakistan mobile. Mobile manufacturing plants is planned to be started, and it will generally reduces the mobile phone prices in Pakistan. Mobile Phone prices in Pakistan vary from weeks to weeks, moreover they are increased because of their shortage in the market. This shortage is clearly because of local made/imported china mobile phones. External environment (competitive environment – chp7) The trend of mobile repair as a small business in Pakistan has taken off rapidly in the last few years. One reason for this could be the increase in handset prices caused by higher duty on handsets and falling value of Rupee. Most of these”repair technicians” lack formal training and have most likely picked up mobile repairing skills on the job. In May 2008, Nokia started NOKIA CARE centers in Pakistan, located in Lahore and Karachi. Nokia’s official outlet provides services like warranty claims and mobile repair. This specific service is the only one by a global retail brand in Pakistan (at the moment), providing their customers with top notch repair lab, complete with quality control standards and good customer services. But apart from Nokia, markets are loaded with other brands such as Motorola, Samsung, Sony Ericsson, Blackberry etc for which there are no such quality repair facilities. (Political environment) As soon as the new government presented the budget in June 08, the cellular industry was given little credit for the contribution towards economy of country and additional taxes were implemented in form of 21% GST compared to 15% previously, Handset duty of Rs 750 previously no handset duty and continuation of Rs 500 activation tax. The affects of all these short sighted policies are becoming visible with the cellular market showing negative (-) growth consecutively for the 2nd month. The recent market status according to PTA, show that the industry witness -0.6% growth in month of Dec 08 by cellular market decreasing from 90.4 million to 89.9 million a decline of 0.5 million in a month. Telecommunication is, perhaps, the only field in our country which has improved and got cheaper at the same time with the passage of time. When PTCL first launched its services, getting a telephone connection was quite a task. Connections were given on priority basis but today you can get the PTCL Wireless connection without getting into any formalities. On the other hand, to a great extent use of PTCL has been replaced by the cell-phones. Not very long ago, when the cell-phones were introduced in Pakistan they had the status of a luxury owned by the limited few who could afford it. However, today, in a span of a few years cell-phones are in easy access of everyone. To many it is a necessity and to others a necessity as well as a means of entertainment. The rapid growth of the cell-phone industry has its pros and cons. Whereas, it has made the communication easier and cheaper, it has also given birth to some social evils that didn’t exit in the past, consider the wrong use of cell-phones and the increase in street crimes. Advertising : One of the strongest aspects of Nokia is its advertising strategy. Nokia’s ad campaigns are have a short shelf life. Sales Promotion : Nokia does not stress much on Sales Promotion. Slide 32:Public Relations ( PR ) : Nokia has strong PR. They keep on doing some or the other new events, programmes and publicity, so as to keep up with the brilliant image of the company and also to enhance the brand equity. Direct Marketing : Nokia does not perform Direct Sales activities on its official website www.nokia.com. Nokia does use DEMO style of Direct Marketing. Nokia does not use Direct Mail or Telemarketing styles of Direct Marketing. Nokia shared that since the launch of the new version of Ovi Maps with free walk and drive navigation, on 21 January 2010, there have been over 1.2 million downloads with over 20% coming from China. By leveraging its investment in NAVTEQ, Nokia has been able to remove the costs associated with navigation for drivers and pedestrians and is quickly activating a massive user base to which it can offer new location features, content and services. The top five most popular Nokia devices installing the download where: Nokia 5800 XpressMusic, Nokia N97 mini, Nokia N97 , Nokia 5230 and E72. From next month all new Nokia GPS-enabled smartphones will include the new version of Ovi Maps, pre-loaded with local country map data, with high-end walk and drive navigation and access to Lonely Planet and Michelin travel guides at no extra cost. We’re averaging a download a second, 24 hours a day,” “When we announced free walk & drive navigation we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted. This is great news for our 3rd party application developers. Within a matter of days there is an installed base of more than 1 million active users all potentially hungry for new and innovative location-aware apps. For the operators too there is a growing opportunity to sell more data-plans and a complete navigation package to existing and new customers. According to research firm Canalys, the number of people worldwide using GPS navigation on their mobile phones was approximately 27 million at the end of 2009. Ovi Maps covers more than 180 countries with car and pedestrian navigation for 74 countries, in 46 languages, and traffic information for more than 10 countries. There are over 6000 3D landmarks for 200 cities around the world. Lonely Planet and Michelin guides have information on more than 1,000 destinations globally. Nokia 5230 Experience Bus Nokia is facing the heat of competition in Pakistan and the company not known for aggressive marketing is coming up with new approaches to market the Nokia 5230 , their most inexpensive touch handset around . Introducing the Nokia 5230 Experience Bus – Parked outside The Forum , an upscale Mall in Karachi , the Nokia 5230 Experience Bus was something out of ordinary , managed by Marksman , a Brand Activation company , outside of the bus was fully covered with Nokia 5230 , and their recent ad , as dark it was outside , the inside of the bus was glowing Blue with Recaro type Racing seats in the front and picture of a screen showing screencap from Need For Speed Shift . The best part I like was the hands- on experience , there were 3 guys inside with Nokia 5230 , the one I talked to Mr Sarosh , had the one configured for Gaming ,i.e. had the Need For Speed Shift installed on it , I asked him a few questions and found Nokia had trained them well . He was not only fluent in specs about his own 5230 but also had the information about competition i.e Samsung Genoa and Corby , knew about Symbian and it’s advantages over Java based phones and of course about OVI Services - Kudos to Nokia on that . The Video below shows Mr Sarosh presenting the Nokia 5230 in Nokia Experience Bus Another great feature was the large touch screen replicas of phone , which were linked with the phone and fully functional mobile interfaces , powered by Remote S60 Professional . In conjunction with the Experience Bus , Nokia also had a lucky draw for Nokia 5230 and for that they were giving out OVI Service booklets hoping people will read it . Overall it was a good experience , I like the setup and the Experience concept but being me , I cannot resist giving out some pointers . The Bus was parked at the far end of the park with out much lights , try to highlight the bus or it’s going to be missed by the people who parked outside. A banner could have been placed at the entrance of Forum like many others , I found out about the bus , when a young chap wearing Nokia T-Shirt approached me to fill out a form . He and others cannot cover everyone in the mall so a banner at the entrance would have helped . That’s it , I loved the experience and the knowledge of the people . Look out where this bus stops next Nokia’s Music Portfolio By Arsalan Mir on January 19, 2010 under 3G, Gadgets, Mobile Phones, Nokia, Pakistan | 791 views Music play a vital role in chillaxing human brain both in leisure or work and in youth its much more than that. Nokia’s recent study reveals that youth, the predominant majority of Pakistan’s total population, have expressed a high preference for music. According to it out of every 10 youth 8 prefers to have a Nokia music device. It also claims to take over the Sony Ericsson’s music device business share with its XpressMusic series. Perhaps music serves as an escape from the negativity around young people or is just an interesting option to relax and have fun. Whatever may be the reason, the fact of the matter is that good music can be an instant mood up-lifter any given time of the day. Youth represents a predominant majority of Pakistan’s total population and most of them have expressed a high preference for music. According to a recent study conducted by an independent tracking agency, out of every 10 youth 8 prefers to have a Nokia music device. With the passage of time, our lives have become so technology dependent that almost every aspect of our life has been pervaded with a bit of technology for the better or worse. However, the good part is that now we can easily enjoy our favourite tracks on the go. With the influx of technology, music has gone digital which means, not only we can enjoy our playlist on the desktop but we can also carry our music with us on our mobile phone and share it easily with friends and family. The love for music on mass-level encouraged many mobile phone makers to come up with their own version of music-enabled mobile phones. We have seen Sony Ericsson commanding the music devices business in Pakistan a few years ago but that is not the case anymore. The introduction and high appeal of Nokia XpressMusic devices compelled SE to wrap their business from Pakistan. Today, Nokia is the largest manufacturer of music devices. By the end of 2008, Nokia shipped more than 4 billion music devices worldwide. Another emerging trend of late is touchscreen phone; a technology that was initially unveiled to the market through high-end smartphones is now all the rage. Building upon this opportunity, Nokia was the first mobile phone maker in Pakistan to introduce a blend of touch and music phones. Nokia 5800 XM can be positively hailed as the king of this new breed of music-enabled devices, when it was announced for Pakistani market in the 2nd quarter of 2009. Influenced by the massive acceptability of Nokia 5800 XM, Nokia went on to introduce its latest portfolio of touch and music devices later during the year 2009. The impressive line-up of Nokia touch and music devices includes Nokia 5630, Nokia 5730, Nokia 5530, Nokia 5230, Nokia X3 and the high-end Nokia X6 to name a few. Nokia’s Music and Touch Portfolio symbolizes Nokia’s leadership in music technology and customer-centric approach. The Nokia Touch and Music range continues to deliver affordable music and entertainment experience with the most fresh, stylish designs available in the market. The Nokia Touch & Music feature brand underlines Nokia’s commitment to providing quality music capabilities on mobile devices and makes it easy for consumers to identify Nokia’s growing portfolio of music-optimized devices. Each device in the Nokia Touch & Music range shares key features that ensure the best mobile music experience, including dedicated music keys, support for 3.5 mm connectors and extended battery life for music listening. Nokia 5230 is an affordable touch device with rich features. Available in appealing design and vivid colour skins, Nokia 5230 is packed with crisp 3.2” widescreen. Nokia 5230 features a Media Bar with quick access to your favourite media and applications, such as music, photos, YouTube or Ovi Share. The innovative Contacts bar features Thumbnail images for up to 20 close friends and provides easy access to them and their communications history including emails, phone calls, photos or other social media updates. It supports a continuous 33 hours of music playback with your favourite 3.5mm music headphones. With all S60 functionalities, Nokia 5230 gives access to Ovi Store which is a single stop for games and other fun applications. The new Nokia X3 also joins Nokia’s music portfolio. The Nokia X3 is designed for music lovers and is the first S40 ‘Ovi Store’-enabled device. The Nokia X3 is a sleek and compact music device that comes with stereo speakers, built-in FM radio, and a 3.2 megapixel camera. Nokia X6 is the ultimate touch phone with capacitive touch, metallic accent and a sleek design. Combining 32GB of on-board memory with a slick 3.2” finger touch interface, Nokia X6 is a perfect choice for music lovers and social butterflies. Nokia X6 has a 16:9 widescreen optimized for photos, videos and browsing. With direct access to Ovi Store, Nokia X6 is a hive of activity that brings 20 friends and virtual communities, like Facebook, to your homescreen. For an unbeatable music experience, Nokia Touch & Music devices support dedicated music functionalities. Getting music onto your Nokia device is quick and easy, with a number of transfer options available. Nokia music devices support a wide range of digital music formats including MP3, M4A, AAC and WMA meaning you can listen to your favourite music and not worry if its in the “right” digital format. Nokia Music for PC makes it easy to rip and transfer music from PC to mobile, and to enjoy your music and playlists on your PC. In addition, you can connect your Nokia device to your PC or MAC using the USB connection, just drag &drop your music to the integrated memory or additional memory card. One thing that all our devices have in common –they are easy to use. Nokia ‘Comes with Music’ is an exclusive service available in select markets. It makes locally relevant songs available to people via their mobile phones making all you can eat music easily accessible. Nokia currently has 12 Nokia Music Stores globally and is striving hard to establish its Music Store in Pakistan in near future. To ensure that managing music is a streamlined and comfortable experience for music lovers, Ovi also makes easy music management possible for Nokia music optimized mobile phones. A large variety of headsets by Nokia and other manufacturers such as Sennheiser and Bose are also at your disposal. Nokia’s newest Bluetooth Headset, Nokia Bluetooth Headset BH-607 is the perfect representative of the highest audio level. It offers the most advanced audio in the market utilizing a new type of wind noise protection to allow microphones to easily resist wind noise. Advanced mechanical and personalizable design of this headset help the product “adapt itself” to chin shape of the user. There are also many options for changeable ear rubbers and a bendable ear hook to fit all ears. Even in its most affordable Bluetooth Headsets, Nokia offers leading audio quality within the segment. The bundle of touch and music optimised devices, services and head gears are available in the market for a matchless music experience. Nokia Touch & Music portfolio has all the right ingredients to captivate your senses with the best music quality Nokia’s Impact on How People Connect By Babar Bhatti on January 11, 2010 under Mobile Applications, Mobile Phones, Mobile Trends, Nokia, Pakistan | 909 views Nokia has a loyal following in some of the largest mobile phone populations. With the recent pressure from competitors, Nokia has adopted a strategy of providing phones with improved connectivity and seamless applications for web, email, music, photos and maps which help with the daily lives of their users. Here’s a piece we received from Nokia about how its contributing to the big shift in how people connect with each others via phones. The greatest shift is happening right now. It’s the shift of connecting the unconnected – and the opportunity to bring information, knowledge and services directly to more than six billion people on our planet – that will drive our future. Mobile phones have a profound impact on people’s lives – on the way they live, the way they work and the way they connect. Studies have revealed that on average, 10 mobile phones per 100 people increases GDP by 0.6%. Socio-economically, the emerging markets in Middle East and Africa represent both the vast growth potential in many of the rural, unconnected areas and the more developed urban cities in many of these countries. Each day, 1.8 million people globally become mobile phone users, with the majority of these people being from countries like Nigeria, Egypt, Indonesia, Pakistan, Bangladesh and India. Millions of people who are living in small towns especially those from the rural areas are now reshaping their lives by being more connected with one another through mobile devices. The innovation which was earlier considered a luxury and supposedly designed for the urban population is gradually becoming an integral part of people in rural areas. As the leading mobile phones manufacturing company, Nokia is coming up with a series of innovative services that are designed not only for the urban population but also for people living in rural areas. At a launch event held in the Egyptian capital Cairo, Nokia has unveiled the latest device in the company’s range focused on mapping and navigation, the Nokia 2710 Navigation Edition. The new arrival is GPS enabled and pre-loaded with Nokia Maps, making it the most affordable GPS device in Nokia’s broad portfolio. Due to the accessible and affordable pricing, the new device is expected to be popular in the developed and developing world alike. Pakistan is one of the fastest emerging markets for Nokia. As the major part of the country consists of rural areas, Nokia is committed to bring innovations in the lives of rural population by introducing meaningful technology at the most affordable prices. “There is a clear trend to provide navigation, mapping and other location based services to mobile phones, and having mapping and location based services integrated in one single mobile device rather than buying two devices is a great benefit” says Alex Lambeek, Vice President, Mobile Phones, and Nokia. “Of course, when bringing this experience to new people, new prices and new countries, you need to make sure the experience is optimized and locally relevant. With Nokia Maps, Nokia provides the broadest navigation coverage of any competitor and we continue to add new countries all the time.” At the same event, Nokia also showcased its recently announced range of new affordable and easy-to-use mobile phones: Nokia 1280, Nokia 1616, Nokia 1800, Nokia 2220 slide and Nokia 2690. Considering the most affordable prices of the devices, the new range is ideal for consumers the world over. Nokia believes in offering a broad portfolio that caters to a wide variety of needs. This full device range will serve a broad spectrum of people, empower entrepreneurs and provide consumers with knowledge, entertainment and the ability to connect with friends and family. Services like Nokia Life Tools (not available in Pakistan) and Ovi Mail offer consumers a whole new range of opportunities, including getting their first digital identity, without the need for a PC. With the longstanding commitment to emerging markets, the new affordable devices will let people in rural areas access information to make informed decisions and will have a positive and lasting impact on their lives. Nokia is Life Tools gives people in small towns and rural areas the ability to get a range of livelihood and life-improvement services on their mobile phones. They can subscribe to agriculture, education and entertainment information and content. The agriculture service is available for commodities beginning with crops, livestock, horticulture and fisheries. The education service helps people learn English, general knowledge and with test preparation. And the entertainment service features a range of mobile entertainment content, including news, music, comics, astrology, movie news and reviews. Nokia Life Tools is currently only commercially available in India and Indonesia but people from other developing countries will also benefit from this service soon. The incredibly successful offering of Nokia, Ovi Mail is accessible to 75% of the world’s population that doesn’t have an email account. Ovi Mail allows you to sign up using a wide range of Nokia phones without having access to a PC, hence giving people their first digital identity on the web. Phenomenal results of the service have been observed during the last one year. In less than a year, close to 4 million Ovi Mail accounts have been created. A significant portion of these are from Africa, with Kenya, Mozambique and Uganda being in the top ten markets. Today, Ovi Mail can be set up on the web, or directly on more than 100 Nokia handsets, and is available in over 20 languages which shows the popularity of the service among the various cultures and nations. According to a research, there are 4 billion people who do not have bank account. But there are already 4 billion mobile phones in the world. Meeting the needs of those people, Nokia announced Nokia Money, a mobile financial service earlier this year, this will offer basic financial management and payments from a mobile phone. It will allow you to send money to another person, using just their mobile phone number, pay for goods, services and bills Or recharge pre-paid SIM cards with great convenience. Nokia Money will be rolled out in selected markets beginning in early 2010. While Nokia will be keen to cover all markets, it is the emerging economies where Nokia may have the biggest potential. Nokia has developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of the customers in emerging markets. These solutions will prove to be the gateway to information, entertainment and will help people connect with their loved ones. The new range of devices introduced by Nokia for the emerging markets is the continuation of materializing Nokia’s vision of providing latest technology at affordable prices. Nokia is capitalizing on mobile phone usage patterns which reflect that next technological innovation is most likely to come from emerging markets. It is in these markets that people are using basic mobile phone functionalities in most unique ways. For this reason, Nokia is bringing more opportunities to these high potential developing countries. Nokia: Not A Cell Phone Company' In the last story I talked about where Nokia is going with its new strategy. Some of the statements in that post were taken from a recent article in FAST COMPANY magazine. The strategy of betting big on entertainment (music, games, media) is a defining moment for the new Nokia. There’s not much point in discussing if it will be successful or not – we will see it after a while. For now Nokia has to contend for a simple performance number – how to sustain its leadership position in handset market. And that is not going to happen by simply selling more phones. it will come from providing the software, services and entertainment that will be more useful for people. As one analyst said, the term “smart phone” is not very meaningful now, most phones are becoming smart in many ways. Most of the smartness comes from the software layer not the underlying hardware, even though the electronics are very important as well. The new challenge is to “engage” people so that they are willing to do more and spend more with their phone. A quote from a Nokia executive, from the article mentioned above: If we can get people engaged with music and compete against piracy, then we have won the war. And we believe we are revolutionizing the way music is being consumed.” “It’s not only about music,” he adds. “It’s about paying.” “We want to make a difference in the payment for music. Nokia not only wants to revolutionize music, but I am claiming now that we will quickly be the world’s biggest entertainment media network.” The article also mentions how Nokia has started paying attention to what is going on in US. I think Nokia left a big gap by not going after US market more aggresively. There was opportunity which Apple seized (which Nokia admits) and Blackberry has been doing well by being friendly with the carriers Nokia 5230 Is a Touch-Screen Smartphone for Wallet Watchers Nokia has pulled the sheet off its newest touch-screen phone , scheduled to arrive in the fourth quarter: the Nokia 5230. The 5230 might be viewed as the more affordable sibling of the 5800 XpressMusic—which was said to be Nokia’s iPhone challenger before the flagship N97 came along. The 5230 synchronizes with Windows Media Player 11, the Nokia Music Store and Nokia Music for PC; supports all popular digital music formats; has a 3.5mm audio connector; and promises a playback time of up to 33 hours. Bluetooth 2.0 is on board, along with 70MB of internal memory and a microSD slot for adding 16GB more. There’s also a 3.2-inch touch-screen that’s 640 by 360 pixels and offers handwriting recognition plus an on-screen QWERTY keyboard. A Media Bar offers quick access to favorite apps, such as YouTube and Facebook, as well as to music, photos and Ovi Share, and a Contacts Bar includes images and quick connections to up to 20 friends. The 5230 weighs 4 ounces, measures 4.3 by 2 by 0.57 inches, and supports WCDMA 2100/900, 1900/850 and 2100/850 networks, plus their corresponding GSM/EDGE 850/900/1800/1900 bands. There are USB 2.0 and microSB slots, plus AGPS and Ovi Maps for driving and walking directions—should users want to connect with friends face to face. The business of the 5230’s price point, however—currently it’s priced at 259 euros (or $371) with Nokia’s Comes With Music Service, or 149 euros ($213) without—comes partly at the expense of Wi-Fi connectivity, which isn’t included, and the camera, which is only 2 megapixels. “Competitively prices at 149 euro, we believe the Nokia 5230 is an unbeatable offer for many new customers who aspire a device that stars in music, mingles with social networks from Facebook to MySpace, navigates you to where it happens, when it happens, and comes in an array of dazzling colors,” said Nokia Vice President Jo Harlow, in a statement. The color choices, agreed, are rather dazzling. In a nod to the 5230 being intended for the young-and-cool set, it comes in red, pink, blue, yellow, silver and dark silver. What is your phone then' The question may perplex you to some extent but the only reason behind this is that a stiff competition is going on between touchscreen phones and phones having physical keypads with them. Which one is better then' This question is also quite confusing even though the appreciation of touch-enabled phones, at this point in time, is at an all-time high. Well, whatever it is, the official release of the most recent touchscreen phone or Nokia 5230, available through 3, has strengthened the camp to a greater extent. What can you avail then through Nokia 5230' Prior to saying anything, it must be stated very clearly that the manufacturers have taken note of demands of social networkers and on account of that Facebook app with accessible live feeds and photo uploader along with Twitter have been implanted in the newest variant of touchscreen phone. From this time forth, you can take advantage of the Mobile Internet from 3 including Skype, Windows Live Messenger and Email on 3. This is not the end, well. Nokia 5230 users can stay entertained with Spotify and can also download Spotify for Symbian app and take pleasure in this prominent music streaming service while up and about. This is surely vital for you. REFERENCE http://www.dailytimes.com.pk/default.asp'page=2007%5C10%5C25%5Cstory_25-10-2007_pg5_6 http://www.pakistanhousing.pk/News/index.php/is-the-mobile-phone-industry-boom-over/ http://pakistaniat.com/2009/01/07/mobile-phone-repair-industry-of-pakistan/ http://www.pakspectator.com/the-growth-of-cell-phone-industry/ http://www.pro-pakistan.com/2009/01/20/pakistan-cellular-market-on-a-downward-slide/ http://www.123helpme.com/view.asp'id=120850 http://telecompk.net/2010/01/19/nokias-music-portfolio/#more-7941 http://telecompk.net/2010/01/11/nokias-impact-on-how-people-connect/ http://telecompk.net/category/nokia/page/2/