Q2_2009_Unaudited_Summary_Data

Apple Inc. Q2 2009 Unaudited Summary Data Q1 2009 CPU Units K Revenue $M Q2 2008 CPU Units K Revenue $M Q2 2009 Sequential Change Year/Year Change CPU Units Revenue CPU Units K Revenue $M CPU Units Revenue Operating Segments Americas Europe Japan Retail Other Segments (1) Total Operating Segments 912 795 99 515 203 $4,501 2,771 481 1,740 674 884 627 118 458 202 2,289 $3,268 1,780 424 1,451 589 $7,512 809 658 109 438 202 2,216 $3,517 2,097 500 1,471 578 $8,163 - 11% - 17% 10% - 15% -- % - 12% - 22% - 24% 4% - 15% - 14% - 20% - 8% 5% - 8% - 4% -- % - 3% 8% 18% 18% 1% - 2% 9% 2,524 $10,167 Sequential Change Product Summary Desktops (2) Portables (3) Subtotal CPUs iPod Other Music Related Products and Services (4) iPhone and Related Products & Services (5) Peripherals and Other Hardware Software, Service and Other Sales Total Apple (1) (2) (3) (4) (5) Year/Year Change Units Revenue Units K Revenue $M Units K Revenue $M Units K Revenue $M Units Revenue 728 1,796 2,524 22,727 4,363 $1,043 2,511 3,554 3,371 1,011 1,247 378 606 $10,167 856 1,433 2,289 10,644 1,703 $1,352 2,142 ≈ ≈ 3,494 1,818 881 378 412 529 $7,512 818 1,398 2,216 11,013 3,793 $1,050 1,895 2,945 1,665 1,049 1,521 358 625 $8,163 12% - 22% - 12% - 52% - 13% 1% #DIV/0! - 25% #DIV/0! #DIV/0! - 17% - 51% 4% 22% - 5% 3% - 20% - 4% - 2% - 3% 3% 123% - 22% - 12% - 16% - 8% 19% 302% - 13% 18% 9% Other Segments include Asia Pacific and FileMaker. Includes iMac, Mac mini, Mac Pro and Xserve product lines. Includes MacBook, MacBook Air and MacBook Pro product lines. Consists of iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories. Units consist of iPhone handset sales; Revenue is derived from handset sales, carrier agreements, and Apple-branded and third-party iPhone accessories. $M = Amounts in millions K = Units in thousands