Pure_Image_Business_Ethics

PURE IMAGE PURE Image (PI, USA), The Pocket Digital Camera Company, has become one of the fastest growing digital camera manufacturers in the U.S. We provide intuitively designed low cost pocket digital cameras for the youth and mainstream markets. Compact, fashionable and affordably priced, PURE Image is setting trends for quality and utility while proving good things do come in small packages. PURE Image (PI) continues to grow each year and is striving to be one of the world's leading manufacturers and designers of pocket digital cameras. PURE Image has won numerous design and innovation awards and employs more than 2,000 people in the United States. Our corporate headquarters is located in Long Beach, California. We started as a small digital camera store and begun a business relationship with Target Corporations. We currently sell our products online at PIUSA.com, in PURE Image stores in Long Beach, California and all Target Corporation stores. We currently are looking at expanding, PURE Image store fronts into Mexico. PURE IMAGE VALUE STATEMENT We value respect, integrity, honesty, openness, and personal excellence. We are committed to our customers and have a passion for technology. We take on the big and small challenges, and strive ourselves on seeing them through regardless of the size. We hold ourselves accountable to our customers, shareholders, and employees by honoring our commitments, providing results, and striving for the highest quality. ETHICS and SOCIAL RESPOSIBLITY We feel it is important for our company to be socially responsible and strive on our PURE Image to portray the importance of family, communities, and the environment. We feel our commitments to our family, our community, and our environment will improve our employee commitments and satisfaction, and attract a greater number of customers. We pride ourselves for teaming up with Target Corporations. We follow the same standards when it comes to striving towards the mission to their commitments to great value, the community, diversity and the environment. We are active within our communities and donate our services beginning of June in the majority of Target stores located in California by passing out free Child ID Kits. PURE Image provides the technology and time to help support and provide these kits to help reach families in our communities with information that can help keep our children safe. We donate 5% of all camera sales the first week of June to National Center for Missing Children to help fund the organization’s child safety initiatives. We encourage recycling and environmental issues and use hazardous substances-free products. PURE Image will only use corrugated cardboard for packaging and cushioning along with recycling details on all packaging to encourage customers to facilitate recycling.