Product_Offering

Kudler fine foods (KFF) is a small bakery that is known for its great meats, seafood, wine and pastries. There are three different locations all in California. All three locations are doing extremely well so there have been plans for expansion. There is going to be a launch of Kudler Fine Foods in England. In order for KFF to make a mark in another country they have decided to add catering to help with marketing and promoting its great foods. In order for KFF to have a successful launch of the bakery through catering there are marketing needs that must be met. Catering is a great method to use in order to target a larger audience. England is a very large country so marketing the catering aspect of the business will help bring more customers and more money. Certain groups of people need to be targeted so doing research and promoting what KFF has to offer to organizations that have events and are known for eating healthy would be a great example and idea for KFF to use. Local marketing is very good for targeting a specific audience. KFF must use local marketing to tailor the needs and wants of the local groups in England. This includes neighborhoods, trading areas, stores, companies etc. The key as Kotler and Keller states is “to not to sell something, but to demonstrate how a brand can enrich a customer’s life” (pg 118). They must focus on marketing health related issues with the foods and wines that are sold and also the great taste and what KFF has to offer and what makes them different from other bakeries. SWOT analysis the first phase of planning and it helps marketers to concentrate on the key issues. It is a tool used for auditing a company and its environment. SWOT stand for strengths, weaknesses, opportunities and threats. Kudler Fine Foods wants to expand their business to England and at the same time offer a new service to its customers. In order for Kudler Fine Foods to be successful in this expansion they will have to come up with a strategy such as a SWOT analysis. The strengths for Kudler Fine Foods are that will be offering catering services to their customers with high quality and gourmet food items. Part of their catering will include specialty baskets, such as for weddings, anniversaries, and showers. The weaknesses are that they are expanding to England where they will be new to the market so they lack a reputation and they have little to no brand awareness. There is however some opportunities for Kudler Fine Foods. Kudler Fine Foods is new to the international market and they offer gourmet food and a new service that their competitors lack. There are also threats to entering England as well, such as there are currently several competitors in the market place. This could also cause problems with prices since there are several other catering businesses already competing with each other making for lower prices where Kudler Fine Foods offers gourmet food making their prices higher. This is just a brief SWOT analysis which can be very flexible. Kudler Fine Foods may face some obstacles upon entering England, but there are also opportunities for Kudler Fine Foods to profit and be successful. Ms. Kudler wants to expand her gourmet food store; Kudler Fine Foods to England. While there may be several catering businesses in England Kudler Fine Foods will offer specialty gourmet baskets for weddings, anniversaries, showers and small parties as well; something no other catering business offers. Kudler Fine Foods will provide high quality gourmet food and excellent customer service. Ms. Kudler may not be able to compete with the big catering companies, but she offers something that they don’t which is the personal touches that make occasions special. Kudler Fine Food offers premium gourmet foods in organic and non organic varieties. The company has made great strides in the business but sees opportunity to expand its services and better meet needs of multiple consumers at one time. Kudler is launching its catering and gift basket service. The catering service will provide healthy and favorable delicacies everyday to make entertainment and life easy for it customers. Trained staff will prepare daily cold and hot sandwiches using procured meats and fresh bread, salads, made from organic and conventional vegetables, soups, and delightful desserts. For small and large groups during special events, KFF chefs will custom design menus to meet the request or our customers. KFF highly trained, professional, and courteous staff will be available in uniform upon request to serve guests at any catered function. KFF special occasion gift baskets for weddings, anniversaries, and birthdays will be made to customers’ specification and satisfaction offering small, medium and large and sizes. Baskets will be filled with KFF gourmet goods (fruits, wine, breads, pastries, cheese, etc). Food prepared by catering services uses KFF premium meats and gourmet ingredients organic and non organic products that are baked fresh daily. All foods preparations are completed by trained gourmet chef. A variety of woven basket, decorative bows and ribbons and clear cello wrap are the products make an elegant and special gift. Each basket has a unique touch that is individually designed for our customers at KFF.