Product_Offering

Running head: PRODUCT OFFERING Product Offering Poonam Madaan, Senthil Kumar, Tammie Seng Team E, University of Phoenix MKT 571, Professor Ken Peter May 4, 2010 Apple is famous for its brand image of "innovation". It also has a charming and captivating leader. Nowadays the least thing people lack is information. Everyday all kinds of flyers and advertisements will reach everyone and telemarketing for promoting a product. As a company famous for innovation, it certainly cannot do the same. Apple adapts new techniques to promote its products. First, create a kind of curiosity among people. Apple will inform the public that a new product will be introduced far before the actual introduction. Second, Apple will keep silence on the real form of the product. This strategy is needed to maintain the curiosity of potential customers as well as attracting new customers. Because of the company's image of innovation, those who are interested in Apple will wonder what the new product will be like. The less time remained before the release, the more curiosity there will be and the more curiosity, the more likely those people will actually purchase the product. In today's world, people will like to have some special experience and Apple's communication strategy just provides this. Apple’s Advertisement strategy is always widely appreciated and is designed to reflect their business plan of marketing their innovation ideas. It is always a heavy speculation The following is a list of various advertising Apple will have to use to market iPad: TV Advertisements: Advertising on television is a old way but still a better way to reach a mass audience, this media allows Apple to show and tell the audience about its business, product, and services. Also it allows Apple to actually exhibit the benefits of its product ownership. Apple can promote its product and explain how its product works and how it's packaged to attract new customers. In advertising, it often takes multiple touch points to effectively influence consumers' purchasing behavior. With cable television with lower production costs and the chance to reach smaller, more targeted markets. To create an effective television ad, it's first necessary to have a good script that highlights a strong offer and Apple executed many successful ads campaign since 1984. “Their most significant ad campaigns include the “1984” “Super bowl Commercial”, the 1990s Think Different campaign, and the “iPod people” of the 2000s. Apple's portable music player, the iPod, has been showcased as a piece of contemporary art in New York's Museum of Modern art”(Wikipedia,) Online Advertising(Technology Trend): Unlike traditional banner ad locations, which may be billed on a cost-per-click basis or even a flat rate regardless of hits, Apple works on a strictly pay-per-purchase model. The upside is that the website from which a person clicks to the Apple Store gets a royalty proportionate to the value of the product people go on to buy. The downside is that if they click through and buy nothing, the banner ad yields nothing. Social Network Advertising(Technology Trend): Social Networking is a new technology trend catching up so fast, the user base is growing in the fastest phase than any other media and it is a very low cost and effective way to reach a tech savvy audience. The few social networking applications are such as Facebook, Twitter & YouTube, it has never been easier to connect with your audience. Social network advertising does not follow the rules of traditional web advertising. Large brands have been trying to find their comfort zone within social networking sites for a while. Social advertising networks have all been tried with varying degrees of success. Let’s take a step back and examine what this means for the brand. Not only are they getting their name out on social networking sites, they also have it backed by an actual person. The fact that the NIKE brand is now associated with me as an individual, gives it a lot more weight among my friends as opposed to simply seeing a NIKE ad in the standard Facebook ad location along the right hand column. Let’s say now that NIKE had 10,000 users add the social widget to their profile. With an average of 50 friends per user, that brand is now being pushed out to 500,000 people. Conclusion: So with proper process and combination of both basic and advanced marketing strategies online, Apple would be able to beat the competitors and would certainly end up with big amount of sales. But of course, these things are easily said than done. Battling top position on various search engines is like getting in the middle of millions or even billions of crowd consists of hungry and aggressive marketers. 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