Paul_Rand_Interview

Paul Rand Interview PaulRand is a famous American designer. He is well known for his famous logodesigns such as IBM, ABC, and UPS. Althoughhe’s famous for his logos, he is also a painter, industrial designer, lecturer,and advertising artist. He is viewed as one of the best of all time. I viewedan interview between Miggs B and Paul Rand and learned a lot from him. Watchingthis video I was intrigued by his knowledge of design and his confidence. Hetalks about how graphic designer were never looked at as very important andthat he wanted to change the way people thought. He states why us graphic designersare important. He says the value of a designer to a business man is that adesigner can add a lot of value to a product. He can make a product look betterand also improve a product itself. He says that the only reason for ourexistence is to “improve the quality of life.” I’ve learned that the reason most designers don’t get jobs after theygraduate is because their work doesn’t communicate well. It’s not because therearen’t enough jobs out there for the amount of designers. He says a logobecomes meaningful only after it’s viewed. It’s the association that makes agood logo. He is known for not showing a client many different choices with alogo. He shows only one and doesn’t give a choice. If he thinks it’s right than“why bother making more.” His ABC and UPS logo is the only one he brought intothe client. I’ve learned to see why he’s so successful, he knows he’s good atwhat he does, he knows what the client is looking for, and he knows how toassociate a logo with a business and make is successful. It was interesting to seewhen he designed logos for other countries he was still successful because heused universal symbols. He is very knowledgeable and makes me want to be abetter designer. He explains that it take work to become at a level of whereyou need to be to be successful. You have to practice day in and day out andperfect everything from your typography to your design. He is asked why headded certain aspects to logos and his answers were “I just felt like addingthem..same logo could of worked for a number of companies.” His confidenceinspires me to be at a level of such expertise. I would like to be as good as Ican possibly be at design to the point where I will know what will work forwhich companies and have the confidence that you see in this video. This wasthe first time I ever really listened to him speak for an extended period oftime about design and I was very amused. He convinced businesses that theimportance of design is critical to their success. He made businesses morereputable. I was truly amazed with Paul Rand and you can see that he reallyknows what he’s talking about and every student graphic designer should watchthis video to get out of it what I got out of it.