Organizational_Planning_Worksheet

University of Phoenix Material Organizational Planning Worksheet Complete each section below and cite your sources when necessary. Name a Fortune 500 company in the following textbox: |Darden Restaurants | List the company’s internal and external stakeholders in the following chart: |Internal stakeholders |External stakeholders | |Managers |Shareholders | |RSC Employees |Food Suppliers | |Operations Employees |Restaurant Guests | | |Local Communities in which they operate | | | | What is the company’s mission and vision' |Nourish and delight every guest we serve | |To be a company that positively affects meaningfully more guests, employees, communities and business partners – a company that matters | |even more than we do today. | Company goals List at least one company goal that can be accomplished through a strategic plan: |Open 500 new restaurants in 5 years | |Increase same restaurant sales by 5% in 12 months | List at least one company goal that can be accomplished through an operational plan: |Increase guest count with digital marketing | |Reduce negative guest contacts | Insert a SWOT analysis in the following chart: |Strengths |Weaknesses | |Diverse Restaurant Concepts |No franchise opportunities | |Strong Brand Image |Located only in North American | |Corporately Owned | | |Opportunities |Threats | |Brand Growth |Unfavorable media attention | |Acquire new dining concepts |Food Safety | | |Rising cost of foods | Insert strategic and operational plans: |Create restaurants that contain more than one brand. | |By creating combination restaurants Darden is able to expand into smaller markets that could not otherwise support both separately. | |By expanding into new markets Darden increases brand recognition that leads to higher profit that can go back to shareholders and | |employees. It also creates jobs in the local community that help to strengthen the economy. | |Use digital marketing to reach a wider range of people and bring them into our restaurants. | |By using digital marketing Darden has the ability to let potential guests know about current promotional offers quickly. It also gives | |them the ability to distribute coupons that can help entice potential guests into the restaurants. | |By increasing guest counts restaurants will be able to increase sales and return those profits to shareholders. They will also be able | |to offer current employees more hours and hire more employees to meet the higher guest counts. | References Darden Restaurants. (2009). Welcome to the Family: New Hire Orientation Workbook. Orlando. Darden Restaurants. (2012). 2012 Annual Report: Built to Deliver. Orland.