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建立人际资源圈Ontela
2013-11-13 来源: 类别: 更多范文
Ontela Case
Ontela A
1. Based on the three customer personas, which customer segment should Ontela target'
Ontela should targe the teen segment because the size of the segment, the purchasing power, the data is accessible. Moreover, the segment is substantial, and can make ontela increase its revenues.
This segment uses the internet alot and the social network (like facebook twitter, myspace ext). There can be the domino effect and more friends may join this service.
The marketing in the internet doesn't cost alot and very good to start with.
Ontela shouldn't target the 2nd' persona because the segment is not big enough, old fashion and the revenues aren't expected to increase.
Ontela should targe the teen segment because the size of the segment, the purchasing power, the data is accessible. Moreover, the segment is substantial, and can make ontela increase its revenues.
This segment uses the internet alot and the social network (like facebook twitter, myspace ext). There can be the domino effect and more friends may join this service.
The marketing in the internet doesn't cost alot and very good to start with.
Ontela shouldn't target the 2nd' persona because the segment is not big enough, old fashion and the revenues aren't expected to increase.
2. create a positioning statement for your chose target persona and identify the key themes that should be emphasized in the messaging for the pickedk service to this segment.
the key themes are:
1. send and save your pictures in one click
2. easy to use
