Old_Chang_Kee

Halal Certification Benefits Published: 2009 Majlis Ugama Islam Singapura (MUIS) - Website http://www.muis.gov.sg/cms/services/hal.aspx'id=185 __________________________________________________________________________________ Singapore Halal Directory Updated as of 29 Apr 2011 http://www.singaporehalaldirectory.com/CompanyProfile_MG.aspx'cocode=80082832&dirid=155&coname=OLD CHANG KEE Nature of Business The Old Chang Kee brand aims to fulfill the following promise * To deliver consistently a wide variety of high quality hot finger food and ready meals through standardised food preparation processes * To refine, and modernize traditional food recipes for the modern, multi-cultural customers * To provide an alternative to fast food for the busy and mobile city dwellers __________________________________________________________________________________ Old Chang Kee – About Us (2005 published) http://www.oldchangkee.com/aboutus.php We Are Halal In 2004, Old Chang Kee set on to fulfill one of its brand values which are to develop products that would appeal to the multi-cultural and multi-religious segment of society. We draw our inspiration of the various spicy finger foods from different ethnic cultures. Recently we achieved "Halal" certification to reach out to the Muslim community. __________________________________________________________________________________ As Singapore is a multi racial society, Old Chang Kee obtained the “Halal” certification from Majlis Ugama Islam Singapura (MUIS) in 2005 so that their products can reach out to different ethnic cultures. This certification is widely recognized in major Halal markets like Brunei, Indonesia, Malaysia and more. It benefits the company by pulling closer ties with the global Halal market and enhancing their competitive advantage in the global market. With that success in mind, Old Chang Kee can also enhance their brand values in re-develop their products to reach out for health conscious group. Health Promotion Board encourages the food industry players to develop and produce healthy functional food that give health benefits ahead of essential nutrition because the global functional foods market possibly will see the entry of a steady stream of local-made products that can boost health and fight diseases. It also offers prospect for growth in the global food industry and being one of the fastest-growing segments, it has been forecasted by 2014 to be worth $38 billion with a total market share of 40% in Asia Pacific. The company will be given grants to tap on the expertise of food scientists and turn ideas into market realities.