Nutrition_Facts_on_Packaging

Discuss the reasons there is health and nutrition information printed on food packaging Name of Customer Name of Institution Discuss the reasons there is health and nutrition information printed on food packaging In today’s marketing environment, a package is the most attractive feature of the product. In an attempt to increase sales, manufacturing companies emphasize on the nutrition information presented on food labels. Packaging is the kind of marketing which catches the consumer eye to attract them so, which is why manufacturing companies take an advantage of such advertising by mentioning nutrition facts and health information (Kozup, Creyer, & Burton, 2003). It has been observed that people now are paying more attention to the food they eat. In particular, it is the last ad customers see before making the decision to buy any product. The objective of this paper is to explore the specific reasons there is health and nutrition information printed on food packaging. Food manufactures mostly use nutrition and health information to emphasize on the specific characteristics of their products. People are conscious about what they eat. It is well known that the consumer behavior and attitude are affected by the information appearing on packages. In an attempt to win undecided consumers at the point of purchase, marketers try to attract them with high-quality products (Robertson, 2012). With the help of health information, people can have a balanced diet and manage the quantity and quality of food they should eat. Therefore, food packaging can adequately guide them in order to make appropriate purchase decisions. The displayed information reflects a process of constant communication, an effective carrying advertisement message for the consumer. Nutrition facts should also be mentioned and emphasized while marketing products so it can easily appeal to consumers. People usually think it is a waste of time to read nutrition facts because they are mostly concerned with the taste and brand (Kozup, Creyer, & Burton, 2003). However, they should consider the nutrition information displayed on food items, as a poor diet may have a serious impact on health and causes deficiency in the body. It is apparent that today’s consumers are interested in reading information printed on foods to include calories, proteins, fiber and vitamins. Food labels are especially important if consumers are suffering from high blood pressure or high cholesterol. This is the reason why most products contain health and nutrition information printed on food packaging. Nutrition facts are the most important tool of the packaging process to determine and evaluate quality aspects of products. Whereas the media is making certain points slowly still the need is there to develop publications catering to the specific needs of the industry and the effectiveness of nutrition education upon consumers (Robertson, 2012). It is challenging to segment the market due to the high level of risk involved in producing, packaging and marketing food items. It is important that contemporary management considers consumers’ attitudes towards products in order to meet individuals’ expectations. The proper display of nutrition information on food packaging is essential to successful marketing campaigns. This paper presented a discussion of why there is health and nutrition information printed on food packaging. Marketers rely on the solid assumption that nutrition facts are usually read while buying the product (Robertson, 2012). Thus, the information displayed on food items aims at targeting consumers, appealing to individuals’ health concerns and addressing their attitudes towards products in the market. References Kozup, J. C., Creyer, E. H., & Burton, S. B. (2003). Making healthful food choices: The influence of health claims and nutrition information on consumers’ evaluations of packaged food products and restaurant menu items. Journal of Marketing, 67(2), 19-34. Robertson, G. L. (2012). Food packaging: Principles and practice (3rd ed.). Boca Raton, FL: Taylor & Francis Group.