Non_Governmental_Organisations

NGO Hand in Hand is an NGO founded and operating in Bangalore since 22nd March 2013. Our organisation supports and educates children who are visually and aurally challenged. We believe that along with these challenges they have been gifted with a special sense - THE 6TH. We at Hand in Hand feel that each of them posses this sixth sense to surpass their challenges and excel beyond anyone’s expectations. To raise funds we are organising an event called –the 6th Sense on the 3rd of July at Brigade Millennium in Bangalore. We focus on developing their talents and work towards their brighter tomorrow. Our Vision Our vision is to provide quality education in an English medium. We believe in developing not only their minds, but also ensuring that each child is healthy and holistically developed. We also aim at enhancing their affinity towards art, craft and various other talents that each child in our organisation possesses. Our Mission Our mission is to equip these children with the necessary skills to make their dreams come true. We want our children to be independent. Our organisation currently has a group of 17 dedicated volunteers who come regularly to work with the children. Our volunteers are experts in their respective fields such as Mathematics, Social Science, English and a talent hour is conducted allowing each child to showcase their capabilities. Marketing Research Market Research has two phases – market surveillance and market investigation. Market surveillance generally stays abreast of trends and practices. According to NGO Fund Raising the method of Corporate Fund Raising has increased in comparison to other fund raising techniques. Hand in Hand hopes to combine Corporate Fund Raising as well as a gala to acquire additional funds. Marketing Strategy Hand in Hand has decided to use different marketing strategies for the 6th Sense gala and the 6th Sense dinner. For the 6th Sense gala our main marketing strategies include  Social Network Marketing A Facebook page has been created specifically to promote the 6th Sense gala The Facebook page has also depicted the charitable work done by Hand in Hand. We have also publicised our event through other popular social networking sites such as Twitter and Orkut.  Marketing flyers Pamphlets have been distributed to all the residents of The Brigade Millennium Apartments to spread awareness about the 6th Sense gala to be held in the apartment premises itself  Celebrity engagement To attract crowds Hand in Hand has invited Telegu film star Mahesh Babu to inaugurate the event along with Sudeep, a popular Kannada film star. They have not only confirmed their participation but have also agreed to be auctioneers for some of the artefacts which were made by the students of Hand in Hand. Mahesh Babu and Sudeep have also publicised the event through their social media channels. This will enable Hand in Hand to promote the talents of all the children. For the 6th Sense dinner event our main marketing strategies include  Celebrity Engagement India’s best known philanthropist’s Azim Premji, Narayana Murthy and Kiran Mazumdar Shaw have all accepted the invitation to be part of the the 6th Sense dinner event at the MLR Convention Centre.  Marketing through YPO, TIE and the Rotary Club in Bangalore Since the dinner event is for a select audience invitations will be sent individually to members of the Young Presidents’ Organization, The Indus Entrepreneurs Chapter and Rotary Club Members in Bangalore