Nike_Csr

What is CSR if some of you are asking' CSR is generally used to describe the efforts of a corporate to achieve sustainable outcomes BY committing to good business practices and standards, being socially responsible, giving back to community, making a positive social impact. In particular, i would like to focused on a company called Nike that is well known throughout the world for its athletic footwear, sports equipments and accessories. First of all i would like to mention the points that i would like to cover regarding Nike's CSR Nike's pretax contributions Partnership of Nike and RED nike's environmentally preferred materials Nike's attempt in reducing waste and disposal cost Restricted substance list in manufacturing In 2002, Nike has contribute a total of $29 million in cash, products and in-kind services to non profit organizations and community partners around the world. This total contribution represents 3.2% of the company's pretax profit. The $29 million contribution consisted of 34% cash, 66% product and in kind donations. Among this contribution, 40% of the total is donated to organizations outside the U.S. As a result, Nike has served more than 4500 charitable organizations around the world. And this pretax contribution has been ongoing for the past 9 years. next, id like to mention the unique partnership between nike and RED. Worlds footballer such as drogba, joe cole, materazzi, denilson, lucas neil and others have joined bono from the band U2 to announced their partnership between nike and red. This unique partnership is an approach to fight HIV/AIDS in Africa by devlivering funds to support programs that offer education and medication. The fight against AIDS in Africa needs great brands to increase awareness and nike is confident that they are the right partner to connect education with sport. By doing so, they will help creating social change, prevention and understanding of HIV/AIDS. With football as the catalyst, Nike can play a role in implying this important issue. So basically, the Nike and RED concept is very simple, by purchasing a pair of NIKE RED product laces, a full 100% of the profits will be split equally into Global Funds to fight AIDS, malaria as well as tuberculosis AND it is also split to football based commnity so that they can deliver education and understanding around HIV/AIDS prevention. This partnership will be able to support medication as well as education. The third point i wanna mention is nike is using environmentally preferred materials, like organic cottons. Nike has continue to look for ways to combine innovation and responsiblity to the environment. For example, since 1997, they have steadily relied on organic cotton in making of their products. Their best estimates for 2007 have shown that Nike have used 90% of organic cotton globally which is 5 million KILOGRAMS of organic cotton. This figure has make Nike one of the top 2 retail users of organic cotton in the world. Following point that i wanna mention is that nike is attempting to reduce waste and disposal cost. Nike has developed some concepts like nike grind and reuse-a-shoe. Nike grind basically means instead of old sport shoes are thrown out to the bin and disposed as garbage, nike is using them to refurbish football fields, basketball courts, running tracks and many others. And even using them in making new products of shoes. How do they do it' First, worn out shoes of any brands are {text:soft-page-break} collected from “Reuse-a-shoe” and then nearly every part of a hsoe is grinded and made into nike grinds. Ever since “reuse-a-shoe” is established in 1990, they have recycled more than 23 million shoes. And the last point i will mention is that nike has managed a restricted substance list program that is updated regularly and it basically discourage and restrict many materials that are harmful in manufacturing their products, in doing so, they can minimize exposure for consumers, workers and enironment too. In conclusion, this presentation has covered Nike's CSR and its six points. According to Nike, giving back to the community is not their corporate mission, but it is what makes them who they are. This is not just a statement but has been done in the past decade.