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CHAPTER- 1.1 THEORETICAL BACKGROUND OF MEDIA An overview of media influence among youth Media may be defined as any form of communication which is meted out to the people at large trough the various form of communication. The different types of media are TELEVISION, INTERNET, MOBILE PHONE, COMPUTER and NEWS PAPER , These are strongly affect among in youth. MOBILE PHONE In the present time mobile phone is a big social problem. Mobile phone addiction is change our youth life style. Psychiatrists believe that mobile phone is becoming one of the biggest non-drug addiction in the present time. A large number of youth are using mobile phones. Teenagers are spending their free times by mobile phones. Today companies are provide SMS facilities for the users. This serivces more use by the youth for their wants. In today a young person get more than 100 SMS per day. Some messages are create problems in the youth life. Day by day mobile phone companies are insert modern technologies for their user expesally for the youth. Youngsters are using mobile phones for the form of their friendship and a social groups away from their families, feelings that these phones ensured them privacy that they would not otherwise have. While some youngsters still talk to their parents, many prefer to communicate with them through text messaging so that the youngsters do not have to answer any question that they do not want to. This is also create the problem of youngsters misunderstanding their parents mood because plain text messaging does not show the difference between sarcasm and anger. The modern technologies of the mobile phones are misuse by the youth. Camera phones are using youth fore shareing nude photos. GPRS services misuse by the youth for illegal wants. Today mobile phones are available in different named companies like Nokia, Sony-Ericsson, Samsung, Motorola, LG, etc. All these companies are in competition , so they introduce new technologies day by day. All mobile phone have game facilities, so it is lost the time and youth life. INTERNET Internet us a global system of interconnecting computer networks that use the standard internet protocol site to serve billion of users worldwide. It is a networks that consist of million private and public , academic business and government networks of global scope that are linked by a baud array of electronic and networking technologies. Internet and world wide web are two most commonly used terms. The internet is a global data commnication system. Now-a-days most of the youngsters have a tendency to misuse internet. Internet provide communication facities, video conferencing by two countries. According to news reports above 60% of youth use internet. Today internet are use are a addiction. In internet have more illegal sites. Youth are more use these sites are for their private wants. The internet is allowing greater flexibility in working hours and location, especially with the spread of unmetered high speed connection and application. The internet can now be accessed almost anywhere by numerous mean, especially through mobile phone internet devices. Today in market wireless internet connection are available like as Net setters. This type of internet can use in any were as the help of Lap Top. E-mail is an important factor in an internet , which help in communicate to any part of the world. Youth misuse this service to create bad and viruse messages. Internet is a help full device to the youth to studying. In net global informations are available in figure. Net provide knowledge for students. But, youth misuse it for their purpose. It will affect their future. TELEVISION Today more rate of people are addicted to television. In the side of females they are the highest viewers. In television a large no. of channels are available in the present time. Our public spent more rate of money for it. In different channels have different programs on every time. Serials , Films, Reality shows, Educational programs, etc.. are they. In these programs Reality shows are more popular. In side of youth, films are more like. Educational programs are helpful to youth for knowledge achieving. In side of reality shows they are in different, for dance, for songs, for music instruments, etc. For watching movies waste our time & tide. But, watching movies is give enterterment in our life. The average young TV viewer will see about 14,000 references each year. Teens themselves say that TV, as well as movies and other media are some of their leading sources of information about sex and sexuality. But, do these images give people realistic, healthy, equality-minded views of sex and is overloading teens with portrayals is sex a responsible thing to do at all. Media may be defined as any form of communication which is melted out of the people at large through the various forms of communication network.