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Every day, paper receipt cost retailers millions of dollars, resulting in the destruction of acres of trees. To resolve the issue, Tracking Solutions Incorporated (TSI) proposes the development of Easy Receipt, a new service that allows retailers to offer customers their choice of paper or electronic receipt, regardless the payment method. This paper will discuss the marketing plan for the Easy Receipt service. Need and Solution Identification – How and Why Many retail stores today are requiring receipts for refunds or exchanges on products that a company sells. Consumers are finding these policies to be inconvenient, bothersome, and extremely frustrating. As a result, consumers will shop retailers that provide electronic receipts for every individual transaction linked to a store credit card. For example, Target and Kohl’s offer receipt look up services if an individual made the purchase with his or her retail credit card. Providing this service allows fast and convenient customer service and is seen by consumers as an additional perk for shopping at these retail stores. However, many retailers and other types of businesses do not provide this service to consumers for any given number of reasons. Therefore, developing the idea of offering paperless receipts for any transaction and for any business providing products or services would fulfill consumer need and increase customer service expectations. The Easy Receipt, provided by TSI, will offer an electronic receipt that can be emailed to a consumers e-mail account for a nominal fee. This will allow the consumer to retrieve any E-Receipt for purchases made and allow for fast and convenient returns, exchanges or warranty issues. More importantly a consumer will no longer have to search for lost or misplaced receipts. This service is beneficial to both businesses and consumers. The consumer has the convenience of worry free shopping, returns, exchanges, and does not have to possess a retailer’s credit card to experience the benefits of an E-Receipt. Some consumer’s sign up for a retailer’s credit card, risking fees and finance charges, just to receive the benefit of an account look up electronic receipt. The E-Receipt will allow a consumer total freedom, no finance changes or possible credit report damage, while enhancing his or her returns or exchange experience and the ability for tracking expenses. Businesses can benefit from the using the E-Receipt service, by enhancing their consumer’s customer service expectations, allowing for faster and more convenient returns or exchanges. Also, when a purchase is made and a consumer chooses to have the receipt emailed, the business has the option of attaching a coupon to the email receipt for return patronage. So in essence the receipt serves dual purpose; a receipt just in case of a return or exchange, and a coupon to entice the consumer to return. One additional benefit to the E-Receipt is going green. This can reduce the amount of register tape a company uses, which will help the environment, reduce supply cost for the company, and increase customer satisfaction. An additional option for the E-Receipt service is to partner with banks, allowing for transactions purchased with bank cards to be e-mailed automatically to the card holders e-mail account. The bank can offer this service to the card holder as a perk to banking with them over its competitors. The bank would have the option of providing this service to its customers while the bank incurs the nominal cost, or the bank can offer this service as a perk while sharing the nominal cost with the card holder as a convenience fee. Target Segmentation The E-Receipt is for anyone that makes a purchase and has an email. It targets any consumer that has made a purchase and has chosen to have the receipt emailed or has used a bank card and has it automatically e-mailed to his or her individual account. This service can be used in any geographic location that allows the E-Receipt service. The demographics for this service will likely be consistent with the chosen businesses consumer demographics which will vary from region to region and encompass a broad range of factors and consider whether or not an individual used this service in conjunction with a bank card.