Mission,_Visions,_Goals

Mission, Vision, and Values Briana Conner University of Phoenix February 24, 2009 A company’s mission, vision, and value statement is essential to the company’s future. Developing a mission, vision, and value is the foundation for long term success. If a mission and vision is recognized by all stakeholders and affects every hiring, strategic decision and communication; its effect can be magic. Developing a mission, vision, and values is a serious business. It takes time and commitment. A vision is a realistic, credible, attractive future for an organization. It represents a company’s core values and purpose for its identity. It serves to provide inspiration and a sense of what needs to be done. A vision is not a strategy. A strategy is an outline of a plan embodying specific choices for achieving the vision. Core values and beliefs can relate to different constituents such as customers, employees, and shareholders, to the organization’s goals, to ethical conduct, or to the organization’s management and leadership philosophy. The company that I chose to complete a strategic plan on was General Motors Corp.”General Motors Corp. is the world’s largest auto maker and have been the annual global industry sales leader for 77 years. Founded in 1908, GM today employees about 266, 000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling.”(GM. Com) GM’s current mission statements are as follows : “Drive improvements in market share, revenue, brands, people, responsiveness, and cost effectiveness through the implementation of global common metrics and best practice sharing.” GM’s value statement The GM vision is as follows: GM’s vision is to be the world leader in transportation products and related services. GM will earn customers’ enthusiasm through continuous improvement driven by the integrity, teamwork and innovation of GM people. The proposed new vision for GM is as follows: For GM to become the automotive industry leader in the alternative fueled vehicles and providing superior quality products that global consumers call to mind when they think of quality and innovation. My vision for GM is to be the industry leader in innovation, and where all other industry competition strives to imitate. The Mission, Vision, and Values aid to the organization when it comes to reaching the end state because they stay focused on the message they are trying to give across. They company empowers the users and employees so that they are able to get the knowledge across to individuals. The components of the strategic management process that need to be examined are the company’s mission, internal analysis, external environment, long-term objectives, action plans and short-term objectives, functional tactics, and policies that empower action. “The mission statement should describe the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision makers” (Pearce & Robinson). The company needs to assess the strengths and weaknesses of management and organizational structure. The long-term objectives would be the training of employees, being profitable, and being the leader technologically. “Strategic Management is a set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives (Pearce & Robinson). The outcomes of the new strategy may be changed to ensure that all requirements are meet. New employees may be hired to ensure that all things are being done accurately. A committee will also be formed to help develop employee training and awareness. The outcomes will affect the stakeholders because now if they had any problems in the past they should be eliminated due to the changes being made. References “Company Overview”. Yahoo. Retrieved February 20, 2009 Missions and Visions-John Battelle’s Search blog. Retrieved on February 20, 2009 from http://battellemedia.com/archives/001473php Pearce & Robinson. (2006). Strategic Management (9th) Ed. New York: McGraw-Hill Yahoo! Media Relations. Retrieved on February 20, 2009 from http://docs.yahoo.com/info/misc/history.html Yahoo’s New Mission Statement: We Are Not Goggle| The Mike Abundo Effect. Retrieved on February 20, 2009 from http://mikeabundo.com/2007/05/17/yahoos-news-missiom-statement-we-are-not goggle/ “Yahoo! We Value.Yahoo. Retrieved February 20, 2009