Millenium_Stadium_-_a_Sustainable_Approach_

2000 Word Report Sustainable Business Anthony Plumridge “Although the Millennium Stadium has created a sustainable existence for itself, has this developed an unsustainable future for Cardiff’s city centre'” Student Number – 07970558 Background Originally proposed in 1994, Cardiff’s Millennium Stadium was seen as the long term successor to the City’s 30-year old National Stadium. The 72,500 all seated venue cost an estimated £130 Million with £46 Million of this obtained directly from Lottery Funding and the rest from commercial loans. Since its completion in 1999 the stadium has become home to Wales’ international Rugby and Football teams. The stadium has also hosted a variety of national and international sporting events including the FA Cup Final and Charity Shield Final on several occasions during the redevelopment of Wembley Stadium. The stadiums retractable roof makes it a multi-functional stadia and one of only three in Europe with this new technology. This has allowed the stadium to be used for more than just sporting events as it provides a barrier to adverse weather conditions enabling events such as concerts, trade fairs, live shows and large scale conferences. Besides the Millennium Stadiums’ commercial uses mentioned above, it is also seen as a tourist attraction offering tours and memorabilia. Thus, attracting many sporting and non sporting tourists to Cardiff and the surrounding area who are intrigued by its modern day design and advanced technology levels. Introduction The following report looks at how the Millennium Stadium has created a sustainable environment for itself. The report further considers the economic and environmental impacts this has had upon the city and its surrounding area. More specifically the report is built upon a Triple Bottom Line (TBL) Framework with “Economic” and “Environment” being the main focuses as “Social” has little relevance in this instance. Each element is identified and analysed individually in turn, thus allowing conclusions to be drawn and valid arguments developed regarding key concepts and findings within each section. Subsequent to this all three elements are collectively evaluated in the final conclusion section which generates a final answer to the fundamental question of the report –“Although the Millennium Stadium has created a sustainable existence for itself, has this developed an unsustainable future for Cardiff’s city centre'” A variety of sources have been used to devise the report including the Internet, Government Reports, Databases and Company Annual Reports. These provide a quantitative basis to the report but are also mixed with qualitative sources such as Local Newspapers allowing personal views and opinions to be considered. This allows analysis from many perspectives which in turn delivers a sounder explanation and understanding of key findings and concepts. Graphs and Tables are used to demonstrate end emphasise key findings throughout the report. Theories and academic opinions are also referred to in an attempt to deliver deeper clarity to complex issues. Economic Sustainability The