Mike_Report

RL 2101 Theories of Play Written report Introduction We always hear that some milk powder can make your baby smarter. Moreover, milk powder suppliers promote their product have a great of nutrition. However, we may not understand the nutrition what are. Thus, we analyze three parts in the report. These are the trend of milk powder in Hong Kong, powder milk advertising and other ways to help children grow without milk powder. The trend of milk powder in Hong Kong No doubt, advertising became a vital way for the milk powder to sell their product. It is because TV advertising can touch a lot of customers, also it can use some funny music and story to attract them. In the graph, we can see that the advertising costs were increase nearly 300% in May, 2009 to October, 2010. [pic] These are two reasons to explain that. Firstly, enhance their competitiveness. In Hong Kong, we have some milk powder suppliers, such as Abbott and Mead Johnson. If they want to increase their income, they must use more ways to sell their product. TV advertising is a wonderful way for them. Moreover, they will follow to promote their product in advertising when they see others suppliers use advertising for sell. Secondly, the Mainland parents lost confidence in milk powder after Mainland tainted milk scandal. Therefore, they buy milk powder in Hong Kong. Because it have more guarantee. Thus, the TV advertising can draw their attention and buy the product. By admanGo |Maximum expenditure of advertising(2011) | |No. |Brand |Advertising costs |Change % | | | |(Ten million) | | |1 |SK-II |8.53 |71% | |2 |Mcdonald |7.08 |39% | |3 |HSBC |6.99 |-1% | |4 |Citibank |6.85 |53% | |5 |Friso |6.45 |204% | |6 |Abbott |6.37 |226% | |7 |Canon |6.20 |65% | |8 |Samsung |6.17 |96% | |9 |Mannings |6.13 |123% | |10 |Nokia |5.83 |58% | admanGo the third quarter of 2011 the Hong Kong market, advertising spending review Milk powder importers and value Similarly, the goods of milk powder and value were increase. In the graph, we can see that there are nearly 40% augment in 2006 to 2011. Also, milk powder has a great value enhance. It is increasing from $829,940 to 2,771,361. A most of milk powder suppliers used TV advertising to promote their product. It can build up company image and make more people know them. Some parents are focus on milk powder company image. If their image is positive and health, they will choose that. Therefore, the suppliers used TV advertising can enhance their profit. The major of mother have the follows five mistakes 1. Milk powder nutrition better than breast milk Milk power just contain with basic nutrition but without a lot of breast milk’s material. Breast milk are not just a food, it contains living cells, enzymes, hormones and so on material. It is perfectly match what the baby need. It can also enhance baby’s immunity system. Compare with other haven’t breast milk babies, they are more health and not easy to suffer from disease. Provide breast milk is a good way for mother to build up a better relationship with their baby. 2. Baby constipation Baby’s stool can reflect their health situation. However, it cannot reflect everything. It is because each baby has different physique. Advertising that will help resolve the infant constipation is only inferred experience for adults, is still of practical utility research stage, do not have enough information to prove. 3. Some of brand milk power contain with higher DHA and PHD WHO set out clearly the baby food should be nutritious and health claims that the composition of infant formula including the need to add the ingredients must be ingredients including protein, fat, carbohydrates. Can add ingredients are an option. If some of nutrient will make baby smarter, WHO will recommend each of milk powder brands have joined the elements, so the extra added ingredients are not necessary if there is sufficient scientific. DHA is the optional ingredients in the milk. Although breast milk contains DHA, but milk powder added DHA from fish and algae, so even adding to milk power, the functions does not mean that the functions of DHA in breast milk. 4. Partial eclipse formula The partial eclipse formula is very tricks. For example, product of energy intake of the total required 33% less than the average milk provided. It can increase the appetite for other foods. 5. Thin body figure There are many factors affecting baby’s growth, such as environment, genes, nutrition, hereditary and so on. If baby are not have strong figure, it may not totally relevant with their food. The promotion way of advertising Nowadays, milk powder package so colorful and show the growing up formula milk powder create new word or short form misleading the parent (E.g: 「DHA」、「 PhD」、「β-Glucan etc ) that not only on the package to attract the parent. Superstar will become a spokesman in advertising that they were married and well-being family. The selling point is a Multi-element development for the baby. We think the most import is ingredients of the milk powder in the Advertising. But in the old year, Milk powder package so simple design and the color is a monotone. The most import is baby would be a healthy in the life that it is a clearly message to mass. How to choose the good quality of brand name milk power' Now, there are several of brand name milk power, they also promote their advantage which can help the children growing. Is it all the milk power also good for children health and their body developing' Now, we cannot confirm the answer and have some report to support these of the view. But there have one thing we can do that is considering each of the brand name milk power elements. There are six views about choosing milk power, we need to consider it, and the details are as follows: 1. Detailed date of manufacture, shelf labeling 2. Nutrients are clearly marked 3. Inspection, good agents 4. Department of Health License of store 5. Suited mainly to baby stomach 6. Complete attention to the products of the same series of product integrity, of  different age, body mass, it can reduce the trouble of changing milk Another aspect good for children growing However, we can focus on the children their living habit. First, parent need to make a time schedule for their children. For example, control their children sleeping time, training them goes to bed on time in everyday; it is good for their bodily function developing. Second, nowadays, most of the mothers are also focus on their children brain development. But, do you know which kind of nutrition is good for brain developing' They are omega-3, DHA, EPA and DPA. You may have a question, what are DHA, EPA and DPA' What kinds of food have an omega-3 element' Now, let me for you explain it. DHA is the main ingredient of brain cells. During the baby in mother’s body, it is need a lot of DHA to support it. EPA is responsible for the transmission of brain message. DPA is responsible for build up the good immunity and nutrient adsorption. For the omega-3, it is a group in polyunsaturated fatty acids, which include EPA, DHA, ALA. And, it is good for cardiovascular health and brain mechanisms operate. In the human body, it cannot effectively manufacture. But, it is important to health because it is directly affect the heart, brain and eyes development. What can we find in our daily life' We can find it some kind of food, such as breast milk, salmon, fish oil capsules and so on. The professional instructor recommends the first choice of omega-3 food is breast milk. Advantage of breast milk Advantage of breast- milk for baby, example are as follow. The breast-milk is included antibodies and immune that can increase the baby’s resistibility. It can prevent related allergic conditions, such as, eczema, diarrhea sensitive trachea and other symptoms. Breast milk have attract in protein and carbohydrates that also is the most natural, health, convenience for babies to absorbed, therefore, we can saving the other foods until the babies to 4-6 months. Furthermore, babies in her mother's arms can feel the warmth and security that to build interact relationship. It can help the babies’ brain development and enhance their learning ability and recognition ability. In terms of mother, breastfeeding helps the mother's recovery faster to building their self-confidence. When using the breastfeeding are connect with skin that to maintain the relationship. For health and economic, it can reduce 20 percent for cancer or other disease and that are the best ways to saving money and saving time. Other terms of environmental protection and society, packing of milk are waste lot of resource, such as, paper, glass, plastic, rubber and so on. For Medical, using breast-milk’s babies have immunity and resistance to disease that also can save the medical cost. Conclusion TV advertising is a good way for us to know some product. But we must analyze the product seriously and the information is not all real. Nevertheless, we can use others ways to make child health without milk powder. For example, build up good diet habit and breast milk. Breast milk is a vital element for child health. Because this is better for child's body and mental. ----------------------- Source: Census and Statistics Department * Till to September