Marketing_Plan

September 2, 2010 QMC has grown in business. We have started to be recognized as a competitor in the industry. After further analysis, some interesting facts have come to my attention. Due to these facts, this paper will outline a plan that will help to expand the business of QMC. The target market for QMC will be teens and college students. This market is an excellent target for QMC. Teens and college students are always looking for quality, style, and convenience. According to Market News & Expert News; “47% of college students first began using the internet at home before they arrive at college, and 85% own their own computer” (Greenspan, 2003). This shows that computers and technology is well apart of youths transition into college. With this being said, it is in QMCs’ best interest to target a market that will take our brand and technology with them. There are many types of customers in any market (Grewal, 2010). QMC will have to concentrate on segmenting the teen and college student marketing to their specific needs. Since we are targeting the teen market, hoping that our brand of product follows them to college, we have to appeal to what their wants, needs, and behaviors are. Most teens use their computers for internet to get on social sites. QMC will need to concentrate on preloaded social software like Facebook, Tweeter, and MySpace. There will need to be links that are accessible in one click. College students use their computers for mostly for research and writing papers. There is some use of social sites, but mostly they concentrate on school work. QMC will have to appeal this market by offering a faster and reliable product. Offering more RAM, DVD/CD , lightweight and cool shells. Having back-to-school and college special rates, would surely grab their attention. QMC can take hold of its position as technology advancements. Since teens and college students are the target. Teens and Students are always looking for the latest technology and new trends. We have to push the idea of QMC being up on the latest trends and advances in technology. Our products should stand alone and speak for themselves. Our position at QMC should market new and upcoming technology to appeal to our audience. We can use our position as the mobile web and communication usage. This will truly appeal to our consumers. QMC will differentiate from the competitors by what it has to offer. WE can offer the different custom shells that are the consumer. Since we are a web based company, QMC can allow the consumer to custom design the shell to their specific desire. Also, by being web-based, this can allow the consumer to build the computer f their choice, one that provides for their needs. Dell has a similar format, but QMC will be different because it will offer a better quality product at an inexpensive price. Here at QMC, we are competing with online computer sellers nationally and locally. The only way to differentiate ourselves from them is to put our unique brand on our products. Cool and eye catching logos are a sure way to separate us from them. References Greenspan, R. (2003). College Students Surf, Spend. Marketing News & Expert Advice. Retrieved from http://www.clickz.com/clickz/stats/1700764/college-students-surf-spend on September 2, 2010 Grewal, D. & Levy, M. (2010) Marketing. (2nd ed.) (pg.42). New York, NY: McGraw-Hill/Irwin