Marketing_and_Beyond

There are different concepts of marketing, however we do not deem its importance in all aspects since marketing is primarily more on customer caring, which is more on interpersonal relationships as defined by the Principles of Marketing. In an article made by Philip Kotler titled, “A Generic Concept of Marketing”, we are given an idea from the title itself that the material is more on the common “generalizations” of different experts and critics alike concerning the real concept of what marketing truly is. Given this, we are introduced to a broader concept of the marketing field which limits itself under the parameters of the observations of different critics and alike. According to the article of Philip Kotler titled, a generic concept of marketing, marketing evolved from being the original founded branch of applied economics which is entirely devoted to the study of distribution channels to becoming the character of an applied behavioral science that is concerned with understanding buyer and seller systems involved in the marketing of goods and services. With this being said, in 1969, author Professor Levy advanced the view that marketing is a relevant discipline for all organizations insofar as all organizations can be said to have customers and products. It is true that the broadening concept of marketing could divert marketing from its “true purposes”, and therefore dilute its contents. From this conclusion, we can concede to the fact that marketing can actually be used in fund raising events, presidential campaigns (and the like), as the marketing concept actually boils down to good customer interpersonal relationships wherein marketers are also concerned with transactions. Transactions, as defined from the article, is the exchange of values between two parties. Thus, we can say that without good socializing skills with other human beings, transaction cannot take place, therefore making the concept of marketing impossible. I mean, one woudn’t dare to exchange goods with enemies, right' Philip Kotler identified three stages of “Marketing Conciousness”. Consciousness one, two and three. Conscious one is the conception that marketing is essentially a business subject, thus it maintains that marketing is concerned with sellers, buyers and economic product and services. It is proven true that marketing is essentially a part of the business industry wherein transactions with profit are pretty much valued. Given this, the concept of market transaction comes in. Market transaction involves the transfer of ownership, use of economic good, or service from one party to another in return for a payment of some kinds. With this kind of thinking, we can inject the idea of non-market transactions which involves a transfer of resources from one party to another, but without clear payment by the other. Again, this involves good interpersonal skills which comes with good socializing skills with fellow human beings. Consciouness two says that marketers do not see payment as a necessary condition to define the domain of marketing pehnomena. However, this doesn’t automatically mean that there is no payment, but rather an exchange of a product, somewhat like that of barter exchange to make things fair. Products are defined as tangible and intangible objects that can be priced or sold. At the end of the day, marketing conciousness two states that marketing is relevant in all situations where one can identify an organization, a client group and products broadly defined. And last, consciousness three says that marketing applies to an organization’s attempts to relate to all of its public, not just consuming public which means that marketing is not only limited under the influence of its customers which makes it more accessible for them to get new prospects. In this situation, the idea of leadership and socializing skills resurfaces again. For a person to persuade his fellow workers,he has to have exceptional leadership abilities and good interpersonal skills. To cap everything off, marketing may have different and intricate definitions which makes it evolve every now and then, it is crucual to keep in mind that the bottom line of marketing roots under the parameters of good interpersonal skills. A business cannot possibly grow without the basic commandment of marketing which is to keep customer satisfaction rather than focusing mainly on profit, because no one wants to feel used at the end of the day.