Market_Research_on_Hamburgers

A Market for hamburger Hamburger is a sandwich made of cooked ground meat such as pork or combination of meats, and patty, placed inside a roll of sliced bread. It is classified into fast food and individually made hamburger. Usually, hamburger is served with onions, tomatoes, cheese and condiments such as mustard. It is produced in masses in factories and frozen to make them reach consumers fresh. This food may be offered in all fast food restaurants, used as picnic food, in parties or as fast dinner. A hamburger can also be made of different varieties. Its components include Ground liver, binders such as eggs and bread crumbs, seasonings such as salt, pepper, soy sauce and onions. Different types of meat are also used. Some include turkey meat, chicken meat, and ostrich meat among others. Its name depends on the type of meat used in its preparation. Sea food or lamb mixture with beef and textured (to avoid reducing nutritional value) vegetable proteins are also added. The components may be served separately or added to the hamburger. It is also topped with avocado, bacon and cheese or chili. Other uncommonly added ingredients include fried eggs, cheese, pineapple, chili peppers, onion rings and potato chips. Some are made of two parties whereas others are made of three parties. Those made of two parties are referred to as double duckers and those made of three parties are known as triple duckers. They are also smoothened with different colors to capture the different interests of consumers. The market for this product internationally located. This means that, the product is produced and sold in different countries all over the world. Marketing of the product thus is high due to its spread. Production is made in many different factories all over the world hence making the market for hamburger easily accessible. This spread of the production also ensures high supply. The product is also locally availed. It ensures each consumer a quick access of the product when the need arise. Hamburger is enriched with different components. This plays the great role of meeting all consumer interests. Consumer is able to acquire a product of choice depending on the components made of. Since these products are locally manufactured and marketed, its price is attainable as per the consumers’ ability. Close competition is not applicable in the market of this product. No close products of this type in the market hence the competition is limited. As per the research on the components used to manufacture the product, it has been verified that the product is multi enriched. Therefore, it ca serve many purposes thus meeting different requirements to its users. It can serve as food, medicine and also an appetizer. Some of the materials used in its manufactured as known to serve these purposes hence the product being able to serve the same purposes. Due to the local availability of these materials, the cost of production is also low. Materials such as bread, meat, eggs and pepper are locally available which a factor that lowers the cost of production is. There are no specified types of components, for example, certain bread which should only be used, so no limit of production materials. However, hamburger is improved and newly branded to cater for the good health of the consumers. It is made of protein, vitamin, and fats among other food contents thus enriching the diet of consumers by making it a balanced diet. This serves to cater for prevention of different type on infections in the health of consumers. It is also made into different sizes and shape for the best choice of users. The market of this product is entirely growing. Many people are in need of this product, for their knowledge about its benefit. Therefore, the demand has grown too high thus creating a big market for this product. The market is also locally and internationally available. Marketing has therefore become private to the product. It has emerged to be a self marketing product. Due to high demand for this product, the supply has also grown too high. Each factory works or else fights to achieve its maximum in the aim of meeting the demand. Unlimited supply is done all over the world but yet the demand is not full settled. There is no limit of supply for the product in the market. More factories have been introduced in the production, yet more chances are there for other factories to join the production. Actually, this product has created a monopolistic competition type of market. This where there are many suppliers and sellers in the market. No competitive products availed in this type of market. The products are not in any case considered identical. Consumers only treat the difference of the products unto their requirements. Collusions involving price changes and agreements on certain issues among firms are also not involved. This is difficult in the market because of the large number of factories involved in marketing of the product. For the market of hamburger, different products are produced according to the available components and materials. Therefore, the market depends on the choice of consumers, but not the quantity and type of the product. Different prices are set in respect to the type of the hamburger as per the materials used in its manufacture and also the size. Hence, each consumer is assured of accessing the product as per his ability. Consumer tastes and preferences are also put in consideration for the market of this product. Variation of this product makes to meet different consumer tastes and preferences, hence growth for its market. Entry in to the market is open and free. Many producers and sellers can get into the market without any barriers. There are neither limitations nor qualifications required into the entry of this market. All those able are allowed to get into the market. Since the materials for production are locally available, low or small investment is required for entry into the market. No price competition in the market a factor which makes the market free. Reason for this is that, the products in the market are not considered identical, and in no way can price competition arise. Consumers prefer the product as per need satisfaction. The market for this product is improved. This brought about by its system of manufacture, which done by use of different components, thus meeting more consumer needs. Also, no government regulations set against this product. It rotates in the market without involvement of any government barrier. It is therefore considered a self regulatory product. No improvement in technology that can negatively affect and influence the market for the product. Any improvement in technology will improve the productivity hence increased market growth. Actually the market is free of any regulations. Demand for hamburger has shown to grow deeper each day. This is driven by its quality and not quantity. It can serve many purposes at once thus highly required to meet multi purposes. Serving as food is one of the purposes. It is enriched with contents of balanced diet a factor which makes many consumers prefer to use it as food for better health. Also, it is enriched with components that can serve as medicine; hence many prefer it for prevention of various infections. It can serve to prolong the lives of people suffering from HIV/AIDS as it contains the required diet, hence more preferred and used by the infected. Its taste and preference is also preferable. It has a lively task even to the sick. It also has an appetizing content which makes it to be used by those with appetite loss. The demand is also powered by the availability of the product. The product is easily, locally and cheaply achievable. Growth on the size of income for this product is expected each and every other day. This is affected by its increasing demand, its local availability and presence of a non competitive market. More income growth is brought about by the fact that the price of the product depends on the components used in its making, the size and the quantity a consumer is able and willing to purchase/acquire. No set of price elasticity for the product hence the price is independent of the demand. The only best thing about this product is that it is an essential product. It serves equally all the people regardless of the size of income, gender and locality. The product is also locally and internationally available for efficient service to everyone. This enables it to reach all the consumers over the world. According to Barber (7), so as to increase the demand for hamburger, suppliers should advertise more of the product. Various types of advertisements involving audio, visual and gestures should be used. Involvement of the media to their advertisement, that is the use of radios and televisions, will make of their advertisement better. They should also offer promotions not only by use of the product, but also inclusive other things like money and other prizes. To meet the increased demand, increased technology should be introduced in production. This will enable the producers to come up with more designs, of different shapes, sizes and color. Through this, more of the product will be required in the market to meet increased consumer needs involving tastes and preferences (Smith, 57). More development of the market is expected throughout. This is easily attainable since great opportunities for more new entries into the market have been availed. The only factor which will limit profits is decreased supply and production and not any other (Trage, 232). This market is such a sensible one whereby each one can indulge into making high profits. Quality and demand for this product makes it to have more profit opportunities for both new and existing firms. An overall opportunity to the nation is creation of more job opportunities. Self employment which is more preferable is also entertained in the market for this product. Works cited Adams, Brians. The Hamburger history. London: Prentice, 2007. Print. Barber, Corr. The Hamburger components: a basic introduction to marketing. Toronto: Oxford University Press, 2004. Print. Smith, Willis. Hamburger: the cook book. New York: Reaktion, 2008. Print. Trage, Willington. The best fries and hamburger. Chicago: Owl Books, 2001. Print.