Management_Policy_and_Strategy

Unit Three Nokia Case Study Analysis Kaplan University School of Business and Management MT460-01 Management Policy and Strategy Dr. Carrie A. O’Hare April 21, 2013 Unit Three Nokia Case Study Analysis Introduction (Do not remove these headings,;) In this case study it explains how Nokia became the leader for luxury mobile phones, how they lost their leadership position, and how they were able to stay afloat in this constant changing market. Synopsis (Background) of the Situation They need to be able to get phones out that actually people can afford not just the rich. They also need to get their leadership back and join with a major group that can help them get their name back out there. Key Issues The biggest threats/issues facing Nokia are their leadership was taken over by Android which was developed by Google in 2010 Q4. Nokia has also spent a lot of money on research and development and still failed to produce smart phone. They have an investment community reacted poorly and was downgraded by financial analysts. Created other luxury products. They are each important because without them getting a smart phone people are not going to want to buy them. Today people rely on technology a lot more than they did about 13 years ago. Now 99.9% of the population has a cell phone. It much easier to have a smart phone when you are always on the go because you can go so much more that just with a flip phone as they call it. Define the Problem Nokia is unable to create a smartphone to keep up with other companies in today technology against iPhones and Androids. They have vertu phones that were made by request. Also with Nokias they are only truly available to the rich. Alternative Solutions Nokia needs to get designers and IT people in to be able to create a smartphone to compete against other companies. The market not only to the rich but to the average person creating a larger consumer base this will help with sales and increasing people knowing about their product. Partner with other high end brands. Selected Solution to the Problem Besides just the excellent craftsmanship they should offer things like touch screen and other features that would knock the competition out of the market. For example, I saw this phone on YouTube that was able to operate a car from your phone. For the price you should be able to do a little bit of everything with that phone. Implementation They need to get people in their company who can find ways to research what the people actually want and be able to produce it. In the early 2000’s they were the best phones to get and were just like the Androids as far as technology. Recommendations The recommendation for them is to get IT designers in that can help produce a phone that actually people can afford. Not just the rich but the average person and be able to keep up with today’s technology and grow. Conclusion In this section, you remind the reader of the work you did in this paper! You conducted an in-depth case analysis of Nokia and your findings revealed _that they need to pair up with a major company like Verizon or T-Mobile that most people have and get a phone on the market that is like and Android or iPhone so they can compete with today’s technology. They also need to get a phone that a normal person can afford. This way not only rich will have it but so can the regular population and this will help bring them back to where they were over time. References Pearce, J. A., & Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed.). New York, NY: McGraw-Hill/Irwin. Wong, K. K. (2011). Vertu: Nokia’s luxury mobile phone for the urban rich. (Report No. W11208). Watertown, MA: Harvard Business Publishing. Appendix A SWOT Analysis Template for Nokia |Strengths |Weaknesses | | | | |Highest quality |luxury clinets | |craftsmanship |unpredictable | |Opportunities |Threats | | | | |technology |competition | | |consumer’s ever changing wants | |Project Grading Criteria | |Grade |Content, Focus, Use of Text/Research |Analysis and Critical Thinking |Writing Style, Grammar, APA Format (when | | | | |assigned) | |% |50% |30% |20% | |90-100% |Response successfully answers the |Response exhibits strong higher-order |Sentences are clear, concise, and direct; | | |assignment question(s); thoroughly uses|critical thinking and analysis (e.g., |tone is appropriate. Grammatical skills are | | |the text and other literature. |evaluation). |strong with almost no errors per page. | | | | |Correct use of APA format when assigned. | |80-89% |Response answers the assignment |Response generally exhibits higher-order|Sentences are generally clear, concise, and | | |question(s) with only minor |critical thinking and analysis (e.g. |direct; tone is appropriate. Grammatical | | |digressions; sufficiently uses the text|true analysis). |skills are competent with very few errors | | |and other literature. | |per page. Correct use of APA format when | | | | |assigned. | |70-79% |Response answers the project |Response exhibits limited higher-order |Sentences are occasionally wordy or | | |assignment(s) with some digression; |critical thinking and analysis (e.g. |ambiguous; tone is too informal. Grammatical| | |sufficiently uses the text and other |application of information). |skills are adequate with few errors per | | |literature. | |page. Adequate use of APA format when | | | | |assigned. | |60-69% |Response answers the assignment |Response exhibits simplistic or |Sentences are generally wordy and/or | | |question(s) but digresses |reductive thinking and analysis but does|ambiguous; tone is too informal. Grammatical| | |significantly; insufficiently uses the |demonstrate comprehension. |skills are inadequate, clarity and meaning | | |text and other literature. | |are impaired, numerous errors per page. | | | | |Inadequate use of APA format when assigned. | |0-59% |Response insufficiently answers the |Response exhibits simplistic or |Sentences unclear enough to impair meaning; | | |assignment question(s); insufficiently |reductive thinking and analysis and |tone is inappropriate and/or inconsistent. | | |uses the text and other literature. |demonstrates limited knowledge on the |Grammatical skills are inadequate for | | | |subject matter. |college level. Unacceptable use of APA | | | | |format when assigned. |