Kudler

Running Head: KUDLER PRODUCT OFFERING PAPER Kudler Product Offering Paper Saad Azab, Maria Canek, Tina Hopper, Renedria Welton University of Phoenix MKT/571 Steven Kraus July 8, 2012 Kudler Product Offering Paper SWOT Analysis Kudler Fine Food is an exemplary cuisine marketplace that has assertively personalized their approach in capturing the demographic attention of promising consumer markets. Kudler Fine Foods has embarked on an enormous reorganization and reformation of the organization’s distinct culinary assortment of product offerings to allow the company to encapsulate and take advantage in developing a vast culinary edification with the consumer market. The culinary intensity of the business is built on the cooperative spirit in which the business conveys through a wide variety of product offerings. The Kudler Fine Foods is employing immense financial and human resources on implementing a new line of olive oil products. Epicurean growth expansion will be centralized in the Italian consumer market, but will filter to the entire European consumer culinary marketplace. Establishing a community presence will take in several factors including but not limited to affordability, increasing a health conscious consumer market, and developing a connoisseur community in which cooking with olive oil will enhance the culinary dining experience. The weakness of the organization is equipment modernization, an underdeveloped organizational structure, and threat of substitution from established culinary gourmet specialty shops. The opportunity for the Kudler Fine Food is the Italian convergence of epicurean gourmet product & service diversification and the increased knowledge of the consumer market on gourmet food preparation. The potential threats that the Kudler Fine foods confront the organization are up-and-coming gourmet specialty stores, economic & resource susceptibility, and product accessibility. Entering the Italian Olive Oil gourmet specialty product offerings will allow the Kudler Fine Foods to expand their distinct culinary consumer product lines. Italians cultivate a diverse assortment of taste in their eclectic culinary dining experience. The deep appreciation for epicurean cuisine drives the consumer to look a t a variety of flavor enhancements to increase the epicurean dining experience. The Kudler Fine Foods can offer a diverse quality assortment of olive oils that will appeal to the premier Italian culinary criterion in enhancing the food preparation and dining experience. Product Offering Kudler Fine Foods provides exceptional quality gourmet cuisine and cookery in a convenient one-stop location with such amenities as a European-style bakery, certified organic meat, locally grown produce, gourmet cheeses, and domestic/international wines. Incorporating a extensive epicurean olive oil product line requires understanding the assortment of fragrances and colors produced through the process and harvesting techniques. The regional varieties include a wide variety aromatic and tint in colors. Principally in Spain the olive oil producers harvest a nut and fruit flavor with a deep rich yellow color. The Italian olive oil manufacturers produce a intense pungent herbal and verdant olive oil with a deep jade tint. The United States olive oil producers yield a flavorful fruit flavor that is light in color. France olive oil companies harvest a delicate bouquet with a soft tint of color. Kudler Fine Foods will create an exclusive one stop shopping experience through personal, computer networking, and telephone services that allow epicurean consumers to acquire a wide variety of organic cuisine products with the ability to converse with culinary consultants that represents the exuberance and excitement that can be observed throughout the gourmet cooking experience. The epicurean dining experience will be enhanced when the Kudler Fine Food organization can share their knowledge of the three essential classifications of olive oils. Estate olive oil is the quintessential premium culinary food enhancement. This type of olive oil is carefully cultivated, hand-picked, and hand-packaged to ensure the full bodied flavor of the olive oil is harvested into each bottle.