Kudler_Team_Implementation_Plan

Team Strategic Plan for Kudler Fine Foods Leela Beers, Kinshasha Bradford, Larry Emery, Shaina Horrell & Adrienne LeDuc-Waugh Strategic Planning and Implementation/STR581 April 14, 2010 This paper reviews Kudler Fine Foods and its interest in developing an adjusted strategic plan to evaluate and promote the changing goals of the company. Developing a strategic plan enables Kudler Fine Foods the opportunity to evaluate the organizational structure of the company determining what changes are necessary to company policies to create a more efficient and productive organization. Realigning organizational structure, mission statements and social responsibility statements will enable Kudler Fine Foods the opportunity to offer quality goods and services to the public as Kudler Fine Foods expands through the use of the Internet, Catering Services and In-Store Wi-Fi Café to maximize profits. Because Kudler Fine Foods wishes to maximize the services it offers, an evaluation of the open market is necessary to ensure that company goals are aligned with the company mission statement, environmental scans, values and social responsibility statement and the open market competition. The marketing mix, known as the four P’s-product, price , place and promotion must be analyzed to ensure that marketing methods promote the expansion by reaching a targeted audience. Using the four P’s will enable Kudler Fine Foods to take control of the profit and company strategy implementation. Executive Summary Kudler Fine Foods is a three store retail chain where gourmet wines, cheese, produce, bakery products, meats and ingredients are locally sold. Kudler Fine Foods main clientele consists of local, traditional grocery stores, chefs and restaurants. In 1998, when Kathy Kudler open her first store she depended on positive customer experiences and local ads in the paper to provide a branding strategy for Kudler Fine Foods. By providing quality and individual customer service to each client, a customer relation bond is formed which promotes customer satisfaction and enables Kudler Fine Foods, a name that is reputable in the open market. Kudler Fine Foods has used the website to generate profit. After examining sales trends and marketing plans, Kathy Kudler has determined Internet shopping has contributed to 35% of company profit. Kathy Kudler has also come to the conclusion that the website was originally created with the sole purpose of making the public aware that Kudler Fine Foods existed and due to ever changing technology that this website has to be updated. Learning Team A conducted an analysis of the existing goals of the company and determined changes in the company strategic plan is necessary. It was also determined that as a company grows, realignment of goals and mission statements are necessary aspects of assuring that continuous growth and development continues with in the company.